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Mock Revitalization Project

Mock Revitalization Project



Neighborhood Conservation & Change class group project.

Neighborhood Conservation & Change class group project.



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    Mock Revitalization Project Mock Revitalization Project Presentation Transcript

    • Hollywood Revitalization Project Katie Colgan Michelle Debelak Tarekegn (TT) Menegesha Emily Rohlffs Thomas Rousculp Erika Storie
    • Introduction Map History Demographics Project Intentions Assets
    • Map
      • Small boundaries
      • Lack of green spaces
      • A neighborhood divided
      Multi-Family Residential Single Family Residential
    • Map
      • Nearest school in adjacent neighborhood
      • Commercial dwarfs residential
      • Green line is Hollywood’s border
    • History of Hollywood Neighborhood
      • Hollywood Theater opened July 17th, 1926
      • Named after Theater
      • Placed on the National Registry of Historic Places in 1983.
    • History of Hollywood Neighborhood
      • 1906 - Rose City Line constructed
      • 1935 - streetcar replaced by trolley bus and motor bus
      • 1950 - streetcar line ended
    • History of Hollywood Neighborhood
      • 1918 - June. The first Junior Rose Festival parade was held.
      • Continues to be largest children’s parade today
    • History of Hollywood Neighborhood
      • 1931 - Fred Meyer opened
      • 1934 - April 6 - the Hollywood Boosters Association started by 52 merchants
        • Smile Campaign
        • The Hollywood Bonanza Days
        • The Christmas Festival
    • History of Hollywood Neighborhood
      • 1937 - Pal’s Shanty, the first tavern in Hollywood opened.
      • 1940 - The Pagoda Restaurant opened (most modern Chinese restaurants in the western US)
    • History of Hollywood Neighborhood
      • Today - mix of the old and new
        • Oregon State Bank, Vincent buildings, Paulsen’s Pharmacy, Hollywood Burger Barn (old)
        • Mr. Formal, coffee shops, Trader Joe's, Children’s Gym (new)
    • Demographics Race
    • Demographics Total Population
    • Demographics Age
    • Demographics Household Types
    • Demographics Persons Per Unit
      • Although households increased, non-family households and householders living alone increased, therefore population decreased
    • Demographics Housing Tenure
      • Comparative decrease in ownership, increase in rentals
    • Demographics Vacancy Rates
      • More renter vacancy
    • Current Conditions Hollywood Theatre
      • The marquee icon of the neighborhood
      • Rococo style façade
      • Nonprofit owned by the Oregon Film & Video Foundation
      • Hollywood neighborhood named after this theatre
    • Current Conditions Multnomah County Hollywood Library
      • First mixed-use library in the county when built in 2002
      • Largest branch library in NE Portland
      • Easily walkable, attractive corner location
      • Like many Multnomah county branch libraries, serves as a kind of community center
    • Current Conditions Hollywood Farmers Market
      • Major hub in NE Portland on Saturday mornings.
      • Largest, most popular market on the East Side of Portland
      • Opportunity for neighbors to move outside, and interact
      • Makes use of otherwise empty Value Village parking lot.
    • Current Conditions Marquee on 37th & Sandy Blvd
      • Former 7-up lighted sign
      • Now Budweiser logo
      • Welcoming point for neighborhood
    • Current Conditions Northeast Community Center (former YMCA)
      • Former YMCA that changed ownership recently
      • Space equipped with pool, gym, indoor track
      • Provides personal, heritage strengthening experience
      • Great competition from new large 24-hour fitness east of this location.
    • Current Conditions Laurelwood Public House
      • Brewpub with all organic beer
      • Serves only local produces when possible
      • Family friendly atmosphere, with children’s room
    • Current Conditions Trader Joe’s Grocery Store
      • Unique items often exclusively sold at TJ’s are popular
      • Few locations in Portland
      • Located on busy Sandy Blvd.
      • Soon moving few blocks south to larger location
    • Current Conditions Hollywood Transit Center
      • Public transit hub, with bus lines and Max stop
      • Could use better ADA access to bus and Max stops
      • Walking to transit center difficult, because of high traffic area
    • Current Conditions Sandy Blvd as a Dividing Line
      • Definitive line that is drawn across the neighborhood
      • Not just as a major path
      • On the south, tall multi-family apartment buildings including a HAP (8) office in the Broadway East building stand over smaller complexes
      • Mostly rentals
      • More commercial
    • Current Conditions Residential North of Sandy Blvd
      • Polar opposite from the south side
      • High value homes on the north, old single family bungalows and craftsman home
      • Tree-lined streets
    • Project Intentions
      • Monitor and structure current revitalization
      • Utilize sustainability indicators
      • Bridge divide Sandy Blvd creates by making it more oriented towards pedestrians
    • Assets Economic
      • Farmer’s Market
      • Trader Joe’s
      • Locally owned stores along Sandy Blvd
      • Hollywood Theater
      • 42nd Station
      • Thriving Entertainment / shopping district
      • Hollywood Transit Center
      • Old Fred Meyer building
      • Laurelwood Brew Pub
      • 3rd Thursday
      • Destination Place
      • I-84 on and off ramps
        • bring people in
        • only spot to get off before Lloyd Center
    • Assets Equity
      • Northeast Community Center
      • Library
      • Tillamook Bike Blvd
      • Family friendly
      • Children’s Gym
      • Nearby Grant Park
      • Hollywood Transit Center
      • Hollywood East Building (HAP)
      • Overpass at 39 th
        • gives south connectivity
        • although highly congested
        • needs alternative
      • Locally owned stores along Sandy Blvd
    • Assets Environment
      • Tillamook Bike Blvd
      • Farmer’s Market
      • Laurelwood Brew Pub
      • Hollywood Transit Center
    • Assets Economy Equity Environment
    • Indicators Environment Equity / Social Economics
    • Sustainable Indicators Economy Environment Equity (Social)
    • Assets Economy Equity Environment
    • Sustainable Indicators Environment
      • Number of community gardens - zero
      • Number of green spaces – zero public parks
      • Are residents close enough to walk to parks? – yes
    • Sustainable Indicators Environment
      • Can children get there alone? – only residents north of Sandy
      • Is it inside the neighborhood so people have a vested interest? – Not inside, but vested interest
    • Sustainable Indicators Environment
      • Is there land to be reclaimed as garden space? – yes
      • Pedestrian Friendly Sandy (Sandy Master Plan) – acknowledgement and follow through with Sandy pedestrian problems
    • Sustainable Indicators Equity / Social
      • Civic involvement – Hollywood Neighborhood Association, Hollywood Boosters, Hollywood Senior Center, Loaves & Fishes, Old Library Studio, We Works, Northeast Community Center
      • Vacancy rates – owner 1.7%, rental 4% (2000 Census)
    • Sustainable Indicators Equity / Social
      • Proximity to place of employment – Neighborhood size is small, many come from outside, although close within 2-3 miles
      • Median income - $40,146 (2000 Census)
    • Sustainable Indicators Economics
      • Vacancy rates - Census, business development surveys
      • Business turn over rates - Census, business development surveys
    • Sustainable Indicators Economics
      • Farmers Market Survey - To measure “destination place” or how many locals use
      Walk Less than 2 miles
    • Revitalization Plan Project Intentions Reviewed Findings from Indicators Suggested Plan Limitations
    • Project Intentions Reviewed
      • Monitor and structure current revitalization
      • Utilize sustainability indicators
      • Bridge divide Sandy Blvd creates by making it more oriented towards pedestrians
    • Findings from Indicators
      • Make it in business’ best interest to be a part of revitalization
      • Give just compensation to businesses because Big Pipe has negatively affected local business
      • Sandy is unsafe and unattractive to pedestrians
    • Suggested Plan Green Spaces
      • Green Spaces that incorporate social and economic development
      • Community Garden in vacant lot next to Hollywood Theater
    • Suggested Plan Green Spaces
      • Bioswales and green roofs implemented by youth and community groups
      • Reclaim vacant / underused lots for gardens and green spaces
      • Plant trees between storefronts and road
    • Suggested Plan Pedestrian Oriented Sandy
      • Shortcut sidewalks through parking lots near Sandy
      • Pedestrian oriented pathways from transit center to neighborhood
      • Crosswalks and street islands that are well signed
      • Wider sidewalks, narrower roads
    • Suggested Plan Beautification
      • Public art
        • new Hollywood Theater Garden
      • Archway
        • aid to identify Hollywood and its character
      • Replace Budweiser Sign
      • Interactive artwork for kids like climbing rocks
    • Suggested Plan Economics
      • All points will aid Hollywood as a Destination Spot which will boost already flourishing economy
    • Suggested Plan Ongoing
      • Historic preservation
      • Mixed use for residential and commercial
      • Majority of businesses locally owned and operated
    • Limitations
      • Already construction on Sandy
      • Sandy is highway, ODOT requirements
      • Due to high commercial area of neighborhood and lack of homeowners, leads to less interest in community involvement
      • Plan is highly dependent on funding
    • Bibliography
    • Bibliography
      • Census page
      • Interviews
      • Moorish & Brown