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The New Media World

The New Media World



The intersection where social media, public relations and journalism collide

The intersection where social media, public relations and journalism collide



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    The New Media World The New Media World Presentation Transcript

    • The New Media World The intersection where social media, public relations and journalism collide Best of the Midwest College Journalism Convention February 21, 2009
    • Where do you get your news?
      • Broadcast (TV & Radio)
      • Print Newspapers
      • Online News Services
      • Text Messages
      • Blogs
      • Social Media
    • Information is everywhere
    • And its changed how…
      • We gather information;
      • We share information; and
      • How we connect
    • And now everyone is a journalist
      • In a changing media landscape, communication professionals and journalists need to not only
      • understand the New World Media
      • but also how to navigate it.
    • What is Social Media?
    • Social Media is… a conversation
    • A conversation between people
    • Powered by…
    • It’s Big.
      • More than 112 million blogs are being tracked by Technorati
      • 100 million videos watched/day on YouTube
      • 123 million users on Facebook
      • And new tools, daily
    • Prove it.
      • Nearly 70% of online adults use social media
      • 33% of Gen Y-ers, 17% Gen X-ers, 11% baby boomers, and 8% of seniors visit blogs, communities, or social networks DAILY
      • Affluent visitors are most likely to research products online (43%)
      • 26% of respondents in the survey changed their minds about a product or service because of what they read in the blogging/social networking community
      • All data from http:// www.markettools.com
    • Social Media Tools
    • Social Media Tools
      • Social Networks
      • Blogs
      • Social Ads
      • Micro-Blogs
      • RSS Feeds
      • Wikis
      • Applications
      • Social Bookmarking
      • User Generated Content
      • Multi-Media Sharing
      • Tagging
      • Forums
      • Communities
      • Widgets
    • Why Facebook Is for Old Fogies
      • Facebook is about finding people you've lost track of.
      • 2. We're no longer bitter about high school.
      • We never get drunk at parties and get photographed holding beer bottles in suggestive positions.
      • Facebook isn't just a social network; it's a business network.
      • We're lazy.
      • We're old enough that pictures from grade school or summer camp look nothing like us
      • We have children.
      • We're too old to remember e-mail addresses.
      • We don't understand Twitter .
      • We're not cool, and we don't care.
      • TIME
    • Facebook – Not just for kids
      • Fan pages, groups
      • Share your knowledge
      • Create awareness for events, contests, campaigns
      • Facebook social ads
    • LinkedIn
      • Groups
      • Jobs
      • Answers
      • People
      • Companies
    • MySpace
    • Twitter
      • A social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.
    • http://search.twitter.com/
    • Blogs
      • A way to find out about emerging stories/filter for what is worth paying attention to
      • Sources for story ideas
      • Sources for information you can’t find anywhere else
      • A source for contrary voices
      • To add evidence to stories
    • Google Reader
    • Google Alerts
    • http://technorati.com/watchlist/
    • www.blogpulse.com
    • Measuring Results
      • Technorati (number of links, “authority”)
      • Del.icio.us (quality and type of coverage)
      • Digg (Diggs)
      • Flickr (photo views)
      • Facebook (analytics, fans,…)
      • Feedburner (subscribers)
      • Compete, Alexa (traffic)
      • Quantcast (ratings and demographics)
    • Google Analytics
    • Social Media Monitoring
    • You + Social Media = POWER
    • Using Social Media
      • Listen (Market Intelligence)
        • Monitor conversations to learn what is being said about an organization or an event
        • Early warning system
        • Gauge public opinion
    • Using cont.
      • Communicate
        • Speak out and share information
        • Provide commentary or clarification
        • Promote an idea or product
    • Using cont.
      • Engage
        • Building relationships with audiences or customers or sources
        • Address concerns
        • Clarify statements or assumptions
        • Continue discussion
        • Get advice / sources / leads
    • PR & Twitter
      • @Perfectporridge: Twitter offers a unique window into the human side of reporters, what actually interests them.
      • @EvaEKeiser: Track topics of discussion; reporter requests for information
      • @Jojeda: Find sources and gather opinions
    • Making it work for you
      • Identify trends & stories
        • Read blogs
        • Monitor Twitter
      • Track brands & topics
        • Set up an RSS reader
        • Set up Google Alerts
      • Make connections
        • Cultivate your network
        • Join Facebook, Twitter, Flickr, Digg
      • Share information
    • Power Example
    • Esme Murphy
      • Heard in the morning meeting - Minnetonka company GoGirl selling device that lets gals pee standing up - didn't know I needed it 9:37 AM Feb 16th from web
    • Esme Murphy
      • GoGirl a device allwing women to pee standing up - prompting a lot of comments - what do you think? 10:15 AM Feb 16th from web
    • Viewers/Followers Weigh In
      • @ esmemurphy There's a car parked in a driveway on Interlachen that's done over in "Go Girl" logos. Ah, the glamor of PR and marketing. 10:20 AM Feb 16th from twhirl in reply to esmemurphy
    • TV Story Appears at 5 p.m.
    • People Digg It!
    • Results
      • Two dozen TV stations across in two days
      • Dozens of radio morning shows
      • Chelsea Lately show, Feb. 19
      • Today Show next week
      • Server Crashed --- went from a few hundred daily visits to more than 30,000 on Tuesday alone.
      • Selling 15-20 an hour
    • Social Media used to
      • Find the story (e-mail from banner ad guy)
      • Vett the story with listeners/followers
      • Find sources and set up an interview
      • Promote the story
      • Drive people to the Web site for more
    • Parting Thoughts
    • Words of Wisdom
      • @ JasonSprenger How to find the best sources, and how to distinguish them from the hacks, rumor spreaders, etc. all over SM and the Net.
      • @ KadetComm Since “everyone” is the media, journalism will need the best writers, reporters, fact checkers and storytellers to rise above.
      • @ mnpr New reporters need to know how to balance research with interviewing skills. Not everything can be found on the Internet.
      • @ StoryAssistant It's so important to remind people to follow your instincts & to above all else, do the right thing.
    • Questions?
    • Contact
      • Eva Keiser
        • [email_address]
        • www.twitter.com/EvaEKeiser
      • Jared Roy
        • [email_address]
        • www.twitter.com/laskaroy
      • Joel Swanson
        • [email_address]
        • www.twitter.com/Joel22882