The tipping point-by Malcolm Gladwell

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The tipping point-by Malcolm Gladwell

  1. 1. The Tipping Point By Malcolm Gladwell
  2. 2. Hush Puppies
  3. 3. Epidemics• Contagious – Yawning
  4. 4. Epidemics• Three Rules of Epidemics – The Law of Few – The Stickiness Factor – The Power of Context
  5. 5. The law of few
  6. 6. What is the law of few
  7. 7. The Stickiness Factor
  8. 8. Stickiness Factor
  9. 9. Stickiness FactorSesame Street – One of the most successful TV program
  10. 10. Stickiness Factor Sesame Street – One of the most successful TV program• Attractive Muppets• Animations• Short & Simple Conversations
  11. 11. Stickiness FactorBlue’s Clues
  12. 12. Stickiness Factor Blue’s Clues• Verbally participate “Wanda the witch were a wig in the windy winter in Washinton”• Episodes are repeated
  13. 13. Stickiness Factor
  14. 14. Stickiness Factor
  15. 15. The Power Of Context
  16. 16. Background of New York City• The city was really unpleasant
  17. 17. Crimes in the New York City• In early 80’s• Violence• Trading Crack Cocaine
  18. 18. Suddenly decreases in 90’s….• How??
  19. 19. Change the background• Remove graffitis that were all around
  20. 20. The Broken Windows Theory
  21. 21. SUICIDE, SMOKING AND THE UNSTICKY CIGARETTE
  22. 22. WHY SUICIDE HAPPENED?
  23. 23. Teens committed suicide because • they saw their girl friends with another boy • their parents refused to give them a few extra dollars for beer • Imitative suicides
  24. 24. What is the Tipping point in suicide epidemic?The people who die in highly publicized suicideswhose deaths give others “permission” to die– serve as the TIPPING POINT in suicideepidemics
  25. 25. TEENAGE SMOKING
  26. 26. To solve the problem• Restricted and policed cigarette advertising• Raised the price of cigarettes• Enforced law against selling tobacco to minors• Ran extensive public health campaigns on television and radio and in magazine Is it a effective way
  27. 27. Chippers and Heavy smokers• Chippers – Have the genes to derive pleasure from nicotine, but not to handle it large doses• Heavy Smokers – have the genes to do both
  28. 28. Tipping points in the fight against Contagiousness• Genetic factors• Environment – Parents/ peers?
  29. 29. Tipping points in the fight against Stickiness• Correlation between smoking and depression• Nicotine threshold

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