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The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
The tipping point-by Malcolm Gladwell
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The tipping point-by Malcolm Gladwell

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Mentoring presentation

Mentoring presentation

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  • 1. The Tipping Point By Malcolm Gladwell
  • 2. Hush Puppies
  • 3. Epidemics• Contagious – Yawning
  • 4. Epidemics• Three Rules of Epidemics – The Law of Few – The Stickiness Factor – The Power of Context
  • 5. The law of few
  • 6. What is the law of few
  • 7. The Stickiness Factor
  • 8. Stickiness Factor
  • 9. Stickiness FactorSesame Street – One of the most successful TV program
  • 10. Stickiness Factor Sesame Street – One of the most successful TV program• Attractive Muppets• Animations• Short & Simple Conversations
  • 11. Stickiness FactorBlue’s Clues
  • 12. Stickiness Factor Blue’s Clues• Verbally participate “Wanda the witch were a wig in the windy winter in Washinton”• Episodes are repeated
  • 13. Stickiness Factor
  • 14. Stickiness Factor
  • 15. The Power Of Context
  • 16. Background of New York City• The city was really unpleasant
  • 17. Crimes in the New York City• In early 80’s• Violence• Trading Crack Cocaine
  • 18. Suddenly decreases in 90’s….• How??
  • 19. Change the background• Remove graffitis that were all around
  • 20. The Broken Windows Theory
  • 21. SUICIDE, SMOKING AND THE UNSTICKY CIGARETTE
  • 22. WHY SUICIDE HAPPENED?
  • 23. Teens committed suicide because • they saw their girl friends with another boy • their parents refused to give them a few extra dollars for beer • Imitative suicides
  • 24. What is the Tipping point in suicide epidemic?The people who die in highly publicized suicideswhose deaths give others “permission” to die– serve as the TIPPING POINT in suicideepidemics
  • 25. TEENAGE SMOKING
  • 26. To solve the problem• Restricted and policed cigarette advertising• Raised the price of cigarettes• Enforced law against selling tobacco to minors• Ran extensive public health campaigns on television and radio and in magazine Is it a effective way
  • 27. Chippers and Heavy smokers• Chippers – Have the genes to derive pleasure from nicotine, but not to handle it large doses• Heavy Smokers – have the genes to do both
  • 28. Tipping points in the fight against Contagiousness• Genetic factors• Environment – Parents/ peers?
  • 29. Tipping points in the fight against Stickiness• Correlation between smoking and depression• Nicotine threshold

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