Master These 3 "Information Types" For Massive Success!

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They say knowledge is power, but there are an infinity number of books, courses, etc you
can get about business and Internet marketing… so how do you avoid information overload?
What do you really need to discover and specialize about in Internet marketing? Find out in this article!

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Master These 3 "Information Types" For Massive Success!

  1. 1. Master These 3 "Information Types" ForMassive Success!They say knowledge is power, but there are an infinity number of books, courses, etc youcan get about business and Internet marketing… so how do you avoid information overload?What do you really need to discover and specialize about in Internet marketing?If you want to build an online business selling your own products or services there areTHREE major types of knowledge you want to acquire.The first type is the most important for any business: Marketing and Selling.Marketing is all about creating interest and desire for your products or services. You can’tjust send traffic to a website and sit back for money to pour in. One of the essential on yourto do list is making your products desirable.One example of this is to give huge amounts of value for free in an ebook, on your website,on a DVD or CD, etc which will make your prospects think: “Well if the free stuff is this good,the paid stuff must be fantastic!”Selling is all about convincing prospects to purchase from you, copywriting is the mostimportant selling related knowledge/skill you want to acquire. Other skills related tomarketing and selling include website conversion, email marketing, USP (unique sellingproposition) etc.The second type is about the latest technologies/trends. See there are always newtechnologies on the Internet, it’s an evolving place and you want to learn and adapt thesetechnologies to your business.When I got started in Internet marketing blogging wasn’t popular. Online businesses didn’tuse blogs. But when people started to create and read blogs and they become the latesttrend on the Internet (just like Facebook is now) it was highly important that businesses useblogs because people loved them! Today it’s facebook! Some others over the years included:podcasts, rss feeds, videos, youtube. In the near future the new technology/trend willprobably be mobile!The third type is how to drive traffic to your website/s. If you’re building a list it includesalso how to get a lot of subscribers, if you have a blog it includes also how to get a lot ofblog readers and maybe rss subscribers, etc.So there you have three types of knowledge you have to posses. Remember then thatknowledge alone is NOT power. Applied Knowledge Is Power.Jack Sarlo

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