Internet Marketing or Selling which one?
Upcoming SlideShare
Loading in...5
×
 

Internet Marketing or Selling which one?

on

  • 93 views

Marketing, Selling, Advertising, Traffic Generation what’s the difference and why should

Marketing, Selling, Advertising, Traffic Generation what’s the difference and why should
you know?

Statistics

Views

Total Views
93
Views on SlideShare
93
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Internet Marketing or Selling which one? Internet Marketing or Selling which one? Document Transcript

  • Internet Marketing or Selling which one?Marketing, Selling, Advertising, Traffic Generation what’s the difference and why shouldyou know?See there’s a big difference between each one of those. Ideally you want to market yourproducts/services to generate interest/desire! That’s what marketing is all about, it’s aboutgiving away content, ebooks, webinars, and other high quality freebies just to show theprospects you know what you’re talking about AND they generate desire for yourproducts/service and your company.So if you have a business selling an e-book instead of simple creating a salesletter anddriving traffic to the salesletter YOU should make use of some marketing “weapon”.Many use also the FREE CD which works real great, so shift your thinking from trying toSELL your products to trying to MARKET your products that way when a visitor comes toyour website he’s already been pre-sold.If you don’t use marketing tools like a free ebook or something prospects can access for freeto KNOW what and how good you are then your website has to SELL them! And that’sdifficult to do!Even if you’re a world class copywriter it’s easier to build interest by using a marketing toolinstead of directly selling the product/service via a salesletter.That’s why I always give an e-Course from my salesletters because many people don’t buythe first time they visit your website – the e-Course serves to get them to desire myproducts/services it’s the marketing tool.So think about it – there are ALL sorts of ways to MARKET your products/services and it willbe SO MUCH easier to sell! Market first and they’ll be pre-sold.Salesletters are the selling tools, they’re like salesman but in print. Nowadays you have tomarket your products/service NOT just putting up a salesletter!E.g. Let’s say you’ve signed up with a forum to promote your website in your signature –instead of sending traffic to a salesletter (that will then try to SELL them) send traffic to alanding page to give some quality freebie and that freebie is the marketing tool that willbuild desire for your product. The visitor will be pre-sold with the high quality freebie andwill WANT to check out your products/services just because he’s interested and has desireto know you more (after digesting the freebie).So remember try to market your products and services so it will be much more easy to SELL.Jack Sarlo