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A Thesaurus Makes Web Copy Electrifying!
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A Thesaurus Makes Web Copy Electrifying!

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How and why to use a thesaurus when writing copy to make copy convert more!

How and why to use a thesaurus when writing copy to make copy convert more!

Published in: Self Improvement

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  • 1. A Thesaurus Makes Web CopyElectrifying!Everytime I’m writing a headline I have this website open: http://thesaurus.comAlso while I’m writing any sort of copy, small ads, emails, salesletters either while I’mwriting or when I finish writing I make use of a Thesaurus!Why?Suppose a headline for a salesletter:Example #1:“Who Else Wants To Clean Acne With Products You Already Have At Home!”That is already good, but we can use thesaurus to change the common words withsomething more interesting, the common words being:Clean – remove, eliminate or banishHave – Own“Who Else Wants To Remove Acne With Products You Already Own At Home!”Example #2:Do you want to learn to cook 6 dishes like these for your whole family?transformed into…Do you want to discover how to cook 6 dishes like these for your whole family?Or if you want to take it a step further…Do you want to discover the secrets to cook month-watering dishes like these?Try to eliminate useless words that don’t have particular interest!Example #3:Are You Just a Click Away from Teen Motivation that Transforms Your Teenager Into A VeryGood Student?transformed into…Are You Just a Click Away from Teen Motivation that Transforms Your Teenager Into AnOutstanding Student?Or if you want to take it a step further…How To Transform Your Teenager Into An Outstanding Student With Our ProprietarySystem!
  • 2. ‘How to’ headlines are always good!If you want me to review your copy just contact me (I might help you if I’m available)Jack Sarlo