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Why Twitter
 

Why Twitter

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Why Twitter matters in today's law firm market.

Why Twitter matters in today's law firm market.

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  • Times Magazine, we were the person of the year. Recently won an award for best legal services web site
  • Facebook Demographics Facebook has 250M active users 700K new users every day 3 rd trafficked web site Active demographic is 35 yrs or older Twitter Demographics
  • So what exactly is Twitter? It is microblogging. At first blush, it looks like a bunch of folks chattering in space with no real purpose or aim.
  • Why do companies use Twitter? It is just another marketing channel. What is a marketing channel 1. identify the marketplace and understand their wants and needs 2. Determine the best mode of communication 3. Develop content that is targeted to your market 4. Maintain and engage new relationships in the market place through open and genuine dialogue.
  • The Myth of Twitter In fact, though teenagers fueled the early growth of social networks, today they account for 14 percent of MySpace’s users and only 9 percent of Facebook’s. As the Web grows up, so do its users, and for many analysts, Twitter’s success represents a new model for Internet success. The notion that children are essential to a new technology’s success has proved to be largely a myth. 90% of Twitter users are between 0-60 years of age, with the largest group between 30-39.
  • Why is this important to us as legal marketers? As a professional services business, we are all about establishing relationships As a law firm, our goal is to establish long-term relationships with the GCs of large businesses. So are Fortune 100 Companies using Twitter? Let’s look at the stats: The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. [1 ] The list includes publicly and privately-held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955. Only 17 percent use all three mediums: Twitter, Facebook ( ) , and a blog. Of the Fortune 100 companies on Twitter, 94 percent use it for news/announcements, 67 percent for customers service, and 57 percent for deals and promotions. The average Fortune 100 Twitter account has 5,234 followers. The median is 674 followers. • 81 of the Fortune 500 or 16% currently have public-facing blogs ( John’s number is 61 companies or 12.2% ). • This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities. • 28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs) • Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America. • 90 percent of the Fortune 500’s blogs have the comments feature enabled. • The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively. • Ten percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video PLUS: Twitter has higher search engine results than blogs.
  • Fulbright pushes out information on twitter, meaning that we only broacast. Pulling information from the market place is when you poll customers, ask for feedback, etc. What twitter and other social networking sites can do is create communication flow—which is ideal. People use Twitter in different ways: Promote: Broadcast news, events and publications (Fulbright) Educate: Distribute information, teach methods and tutorials Network: Identify and communicate with peers (librarians) Emergency: Communicate in emergency situations, track locations (mountain accident) PR: Create reputations, propoganda (Afghanistan) Advertise: services, merchandise, coupons, jobs News: identify trusted advisors, news dissemination, identify and follow trends, identify leads, identify breaking news Customer Service Entertainment
  • Fulbright pushes out information on twitter, meaning that we only broacast. Pulling information from the market place is when you poll customers, ask for feedback, etc. What twitter and other social networking sites can do is create communication flow—which is ideal. People use Twitter in different ways: Promote: Broadcast news, events and publications (Fulbright) Educate: Distribute information, teach methods and tutorials Network: Identify and communicate with peers (librarians) Emergency: Communicate in emergency situations, track locations (mountain accident) PR: Create reputations, propoganda (Afghanistan) Advertise: services, merchandise, coupons, jobs News: identify trusted advisors, news dissemination, identify and follow trends, identify leads, identify breaking news Customer Service Entertainment
  • There are thousands of twitter apps to help you perform a multitude of apps including sending photos, docs and songs to managing multiple accounts.
  • The main goal is not to use twitter alone—use it to leverage your other marketing channels. Use it to develop relationships, use it to build things together. The best way to work is to make things work together. Working alone—yes, you can achieve a lot and you can get a lot of personal rewards for succeeding on your own. However, the most successful ventures and businesses are done in groups. And really, that is why Twitter has succeeded. It started with one man trying to stay in touch with his friends. That was all. And look what all these other people have brought to the table and look at what is it doing. It is revolutionizing the world.

Why Twitter Why Twitter Presentation Transcript

  • Why Twitter? Lihsa Internet Marketing Manager Big Law L.L.P.
  • Creativity Information Sharing Collaboration Web 2.0
  • Just a Few Social Networks
    • Most trafficked social networking site
    • Claims 58.6% active social network users
    • Active demographic is getting older; 35 yr old group growing
    • Facebook has 27M active users
    • 1170% change since last year
    • 4 th most trafficked social networking site
    • Active demographic is between 25-54 yrs
    • 2 nd most trafficked web site
    • MySpace captured 30% of social networkers
    • Dropped 55% from previous years
    • Active demographic is 18-24 yrs
    Source: PCMAG.COM - http://www.pcmag.com/article2/0,2817,2354074,00.asp#
  • So what exactly is Twitter? It is microblogging. At first blush, it looks like a bunch of folks chattering in space with no real purpose.
    • http://www.youtube.com/watch?v=PN2HAroA12w
  • Just Another Marketing Channel
    • Make a place for Twitter in law firm’s marketing strategy:
      • Identify the marketplace
      • Define wants and needs,
      • Develop content that is targeted the market
      • Make and maintain relationships in the market place through open and genuine dialogue.
  • The Myth of Twitter Busted Courtesy of The BusyBrain Blog , “Poll: Age Demographics of Twitter Users”, 1/5/2009 90% of Twitter users are between 20-60 years of age, with the largest group between 30-39. Today’s teens account for 14% of MySpace’s users and only 9% of Facebook’s. As the Web grows, so do its users. The notion that children are essential to a new technology’s success has proved to be largely a myth.
  • Why Should Law Firms Use Twitter?
  •  
  • How Law Firms Use Twitter
    • Push out information
      • only broacast news, events, etc.
    • Pulling information
      • poll customers, ask for feedback, etc.
    • Ideally? Create communication flow.
  • Uses for Twitter
    • Promote : Broadcast news, events, pubs
    • Educate : Distribute information
    • Network : Communicate with peers
    • Emergency : Communicate and track
    • PR : Create reputations, propoganda
    • Advertise : services, merchandise, coupons, jobs
    • News : identify trusted advisors, news trends, leads
    • Customer Service
    • Entertainment
  • Twitter Apps
  • Synergy: The Goal of Twitter The main goal is not to use twitter alone—use it to leverage your other marketing channels. Use it to develop relationships; use it to build things together. The best way to work is to make things work together. Working alone—yes, you can achieve a lot and you can get a lot of personal rewards for succeeding on your own. However, the most successful ventures and businesses are done in groups. And really, that is why Twitter has succeeded. It started with some guys trying to stay in touch with friends. That was all. Now, see what all these other people have brought to the table and look at what is it doing. It is revolutionizing the world.
    • www.twitter.com/lihsa