Content is King - Linking is Queen How Marketers can Leverage Social Bookmarking LaSandra Brill Marketing in a Web 2.0 World http://lasandrabrill.blogspot.com July 2007

Executive Overview The purpose of this slide set is to illustrate how Marketers can leverage Social Bookmarking . Agenda: What is Social Bookmarking? The Growth of Social Bookmarking Marketing Value of Social Bookmarking Good Use Case Examples of Social Bookmarking Recommended Best Practices: What to do & What NOT to do Links of Resources

The purpose of this slide set is to illustrate how Marketers can leverage Social Bookmarking .

Agenda:

What is Social Bookmarking?

The Growth of Social Bookmarking

Marketing Value of Social Bookmarking

Good Use Case Examples of Social Bookmarking

Recommended Best Practices: What to do & What NOT to do

Links of Resources

What is Social Bookmarking? According to Wikipedia, it’s a way for internet users to store, classify, share and search Internet bookmarks.

According to Wikipedia, it’s a way for internet users to store, classify, share and search Internet bookmarks.

The Growth of Social Bookmarking Social Search is growing From August 2006 to February 2007 Digg was up 92% del.icio.us up 130%

Social Search is growing From August 2006 to February 2007

Digg was up 92%

del.icio.us up 130%

Marketing Value of Social Bookmarking Major impact on generating site traffic Ability to spread with like minded individuals Using folksonomy refines the corporate taxonomy Increase link popularity which also helps organic search optimization If you can get enough traction to be featured on a Social Bookmarking site, your visibility goes up exponentially

Major impact on generating site traffic

Ability to spread with like minded individuals

Using folksonomy refines the corporate taxonomy

Increase link popularity which also helps organic search optimization

If you can get enough traction to be featured on a Social Bookmarking site, your visibility goes up exponentially

Good Use Case Examples of Social Bookmarking HP developed and deployed their own widget that’s being deployed across the HP website HP Social Media Release – social bookmarking for PR IBM Website – Placed in right column of product page REMEMBER: Content is still King – make sure your content is relevant and valuable

HP developed and deployed their own widget that’s being deployed across the HP website

HP Social Media Release – social bookmarking for PR

IBM Website – Placed in right column of product page

REMEMBER: Content is still King – make sure your content is relevant and valuable

Recommended Best Practices: What to Do & What NOT to Do What to do: Encouraging social bookmarking by adding links to make it easy for users – consider asking email subscribers to bookmark your site too Consider developing a custom tool that matches the corporate website look and feel and that leverages multiple bookmarking sites Consider what pages of the website make sense to use social bookmarking on (ie. news, events, tools, resources) Make sure your approach is sustainable and avoid dramatic fluctuations in ranking algorithms What NOT to do: Don't submit content just to get traffic without taking into account whether the content would interest the community. Don’t make multiple accounts to artificially promote your content. Don’t use software programs to automate the process and spamming as many social sites as you can. Don’t pay someone else to do these thins either

What to do:

Encouraging social bookmarking by adding links to make it easy for users – consider asking email subscribers to bookmark your site too

Consider developing a custom tool that matches the corporate website look and feel and that leverages multiple bookmarking sites

Consider what pages of the website make sense to use social bookmarking on (ie. news, events, tools, resources)

Make sure your approach is sustainable and avoid dramatic fluctuations in ranking algorithms

What NOT to do:

Don't submit content just to get traffic without taking into account whether the content would interest the community.

Don’t make multiple accounts to artificially promote your content.

Don’t use software programs to automate the process and spamming as many social sites as you can.

Don’t pay someone else to do these thins either

Links of Resources Social Bookmarking & Marketing - http://www.wilsonweb.com/ebooks/bookmarking.htm Hitwise Intelligence Analyst Weblogs - http://weblogs.hitwise.com/leeann-prescott/2007/03/social_search_growth_speaking.html Wikipedia – http://www.wikipedia.com HP Web Usability, Experience and SEO Blog- http://h20325.www2.hp.com/blogs/webexperience/archive/2007/05/30/3524.html HP Social Media Release - http://new.marketwire.com/2.0/rel.jsp?id=738205 IBM Social Bookmarking Examples - http://www-142.ibm.com/software/sw-lotus/products/product3.nsf/wdocs/connectionshome Earners Blog - http:// www.earnersblog.com /social-bookmarking-list/

Social Bookmarking & Marketing - http://www.wilsonweb.com/ebooks/bookmarking.htm

Hitwise Intelligence Analyst Weblogs - http://weblogs.hitwise.com/leeann-prescott/2007/03/social_search_growth_speaking.html

Wikipedia – http://www.wikipedia.com

HP Web Usability, Experience and SEO Blog- http://h20325.www2.hp.com/blogs/webexperience/archive/2007/05/30/3524.html

HP Social Media Release - http://new.marketwire.com/2.0/rel.jsp?id=738205

IBM Social Bookmarking Examples - http://www-142.ibm.com/software/sw-lotus/products/product3.nsf/wdocs/connectionshome

Earners Blog - http:// www.earnersblog.com /social-bookmarking-list/

Social Bookmarking Sites Backflip.com Blinkbits.com Blogmarks.net Bluedot.us Bookmark-manager.com Chipmark.com Clipmarks.com Connectedy.com Del.icio.us. com Digg.com Diigo.com Dzone.com Fark.com Facebook.com Feedmelinks.com Feedmarker.com Furl.net google.com/bookmarks I89.us Indiamarks.com Jots.com Linkagogo.com Linkatopia.com Live Bookmarks Ma.gnolia.com Metafilter.com Mister-wong.com Nachoo.com Netvouz.com Newsvine.com Rawsugar.com Reddit.com Stumbleupon.com Saysaid.com Shadows.com Shoutwire.com Simpy.com Slashdot.com Sphere.com Spurl.net Squidoo.com Tailrank.com Techtagg.com Technorati.com

Backflip.com

Blinkbits.com

Blogmarks.net

Bluedot.us

Bookmark-manager.com

Chipmark.com

Clipmarks.com

Connectedy.com

Del.icio.us. com

Digg.com

Diigo.com

Dzone.com

Fark.com

Facebook.com

Feedmelinks.com

Feedmarker.com

Furl.net

google.com/bookmarks

I89.us

Indiamarks.com

Jots.com

Linkagogo.com

Linkatopia.com

Live Bookmarks

Ma.gnolia.com

Metafilter.com

Mister-wong.com

Nachoo.com

Netvouz.com

Newsvine.com

Rawsugar.com

Reddit.com

Stumbleupon.com

Saysaid.com

Shadows.com

Shoutwire.com

Simpy.com

Slashdot.com

Sphere.com

Spurl.net

Squidoo.com

Tailrank.com

Techtagg.com

Technorati.com