Social  Bookmarking Linking Is Queen
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Social Bookmarking Linking Is Queen

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In my efforts to explain the value of social bookmarking for an internal marketing group I created a presentation that outlines: ...

In my efforts to explain the value of social bookmarking for an internal marketing group I created a presentation that outlines:

* What is Social Bookmarking?
* The Growth of Social Bookmarking
* Marketing Value of Social Bookmarking
* Good Use Case Examples of Social Bookmarking
* Recommended Best Practices: What to do & What NOT to do

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Social  Bookmarking Linking Is Queen Social Bookmarking Linking Is Queen Presentation Transcript

  • Content is King - Linking is Queen How Marketers can Leverage Social Bookmarking LaSandra Brill Marketing in a Web 2.0 World http://lasandrabrill.blogspot.com July 2007
  • Executive Overview
    • The purpose of this slide set is to illustrate how Marketers can leverage Social Bookmarking .
    • Agenda:
      • What is Social Bookmarking?
      • The Growth of Social Bookmarking
      • Marketing Value of Social Bookmarking
      • Good Use Case Examples of Social Bookmarking
      • Recommended Best Practices: What to do & What NOT to do
      • Links of Resources
  • What is Social Bookmarking?
    • According to Wikipedia, it’s a way for internet users to store, classify, share and search Internet bookmarks.
  • The Growth of Social Bookmarking
    • Social Search is growing From August 2006 to February 2007
      • Digg was up 92%
      • del.icio.us up 130%
  • Marketing Value of Social Bookmarking
    • Major impact on generating site traffic
    • Ability to spread with like minded individuals
    • Using folksonomy refines the corporate taxonomy
    • Increase link popularity which also helps organic search optimization
    • If you can get enough traction to be featured on a Social Bookmarking site, your visibility goes up exponentially
  • Good Use Case Examples of Social Bookmarking
    • HP developed and deployed their own widget that’s being deployed across the HP website
    • HP Social Media Release – social bookmarking for PR
    • IBM Website – Placed in right column of product page
    • REMEMBER: Content is still King – make sure your content is relevant and valuable
  • Recommended Best Practices: What to Do & What NOT to Do
    • What to do:
    • Encouraging social bookmarking by adding links to make it easy for users – consider asking email subscribers to bookmark your site too
    • Consider developing a custom tool that matches the corporate website look and feel and that leverages multiple bookmarking sites
    • Consider what pages of the website make sense to use social bookmarking on (ie. news, events, tools, resources)
    • Make sure your approach is sustainable and avoid dramatic fluctuations in ranking algorithms
    • What NOT to do:
    • Don't submit content just to get traffic without taking into account whether the content would interest the community.
    • Don’t make multiple accounts to artificially promote your content.
    • Don’t use software programs to automate the process and spamming as many social sites as you can.
    • Don’t pay someone else to do these thins either
  • Links of Resources
    • Social Bookmarking & Marketing - http://www.wilsonweb.com/ebooks/bookmarking.htm
    • Hitwise Intelligence Analyst Weblogs - http://weblogs.hitwise.com/leeann-prescott/2007/03/social_search_growth_speaking.html
    • Wikipedia – http://www.wikipedia.com
    • HP Web Usability, Experience and SEO Blog- http://h20325.www2.hp.com/blogs/webexperience/archive/2007/05/30/3524.html
    • HP Social Media Release - http://new.marketwire.com/2.0/rel.jsp?id=738205
    • IBM Social Bookmarking Examples - http://www-142.ibm.com/software/sw-lotus/products/product3.nsf/wdocs/connectionshome
    • Earners Blog - http:// www.earnersblog.com /social-bookmarking-list/
  • Social Bookmarking Sites
    • Backflip.com
    • Blinkbits.com
    • Blogmarks.net
    • Bluedot.us
    • Bookmark-manager.com
    • Chipmark.com
    • Clipmarks.com
    • Connectedy.com
    • Del.icio.us. com
    • Digg.com
    • Diigo.com
    • Dzone.com
    • Fark.com
    • Facebook.com
    • Feedmelinks.com
    • Feedmarker.com
    • Furl.net
    • google.com/bookmarks
    • I89.us
    • Indiamarks.com
    • Jots.com
    • Linkagogo.com
    • Linkatopia.com
    • Live Bookmarks
    • Ma.gnolia.com
    • Metafilter.com
    • Mister-wong.com
    • Nachoo.com
    • Netvouz.com
    • Newsvine.com
    • Rawsugar.com
    • Reddit.com
    • Stumbleupon.com
    • Saysaid.com
    • Shadows.com
    • Shoutwire.com
    • Simpy.com
    • Slashdot.com
    • Sphere.com
    • Spurl.net
    • Squidoo.com
    • Tailrank.com
    • Techtagg.com
    • Technorati.com