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Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

by LaSandra Brill on Mar 26, 2008

  • 51,488 views

This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a comm...

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This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.

Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.

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http://www.web-strategist.com 5510
http://www.penn-olson.com 1547
http://www.smallcompanybigimage.com 715
http://www.kullin.net 425
http://webleon.org 369
http://socialmediab2b.com 320
http://www.slideshare.net 244
http://lasandrabrill.blogspot.com 197
http://www.scoop.it 164
http://iwe.cisco.com 114
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http://www.techinasia.com 106
http://www.onlinemarketing-trends.com 94
http://amigot.com 82
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http://www.massimoconsulting.com 68
http://www.cioitexec.com 68
http://www.webleon.org 63
http://www.dailydiego.fi 61
http://column.iresearch.cn 44
http://www.b-unique.ca 33
http://coolastory.blogspot.com 27
http://translate.googleusercontent.com 22
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http://bside.consultorartesano.com 20
http://socialnetwork.mmdays.com 19
http://pengeroglivet.blogs.com 19
http://www.levidepoches.fr 16
http://akova.wordpress.com 14
http://www.uusem.com 13
http://www.20ju.com 13
http://www.semineedle.com 13
http://optinal.blogspot.com 12
http://lara24-mybloggforsuccess.blogspot.com 11
http://www.vue-royale.nl 10
http://www.zhuaxia.com 8
http://www.pbdigg.net 7
http://web-strategist.com 7
http://www.michaelamigot.com 6
http://chandruwrites.blogspot.com 6
http://adtribe.blogspot.com 6
http://blog.swbrinc.com 5
http://www.goammedia.org 5
http://www.levidepoches.blogs.com 4
http://blacksblog.info 4
http://optinal.blogspot.com.au 4
http://www.xianguo.com 4
http://www.johnmperez.com 4
http://optinal.blogspot.de 4

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  • masonmike masonmike Great tips Janet. Id also recommend anyone looking to build a communty around a startup look at http://startupplays.com/plays/craft-an-online-community-around-your-startup.

    Megan Berry from klout.com has a structured process for building a social following that she outlines.     2 months ago Reply
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  • vickyta vickyta Hi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive? 3 years ago Reply
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  • andyt andyt Great presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things. 3 years ago Reply
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  • willfratt willfratt Nice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0. 3 years ago Reply
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  • lasandra5 LaSandra Brill , Social Media Manager at Cisco Systems @guest78bb04 - Since the product just launched in March we don't yet know the sales impact as everything is still in the pipeline. For metrics we used the CRS-1 launch as comparison (which was a very successful launch for its time) and the investment for this online only launch was multipliers less with more impact relative to press, blog posts, web page views, launch event attendees and overall impressions. 3 years ago Reply
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Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study — Presentation Transcript