Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

6 comments

Comments 1 - 6 of 6 previous next Post a comment

+ vickyta 2 years ago
Hi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive?
+ andyt 2 years ago
Great presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things.
+ willfratt 2 years ago
Nice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0.
+ lasandra5 2 years ago
@guest78bb04 - Since the product just launched in March we don’t yet know the sales impact as everything is still in the pipeline. For metrics we used the CRS-1 launch as comparison (which was a very successful launch for its time) and the investment for this online only launch was multipliers less with more impact relative to press, blog posts, web page views, launch event attendees and overall impressions.
+ guest78bb04 2 years ago
Interesting presentation LaSandra. Were you able to quantify the net impact the campaign had on sales of the ISR? Did you have target metrics for the campaign? How did you establish those metrics? twitter.com/timmylevad or tlevad@cisco.com
+ Oliver Ding 2 years ago
A great case, shared to slideshare room on friendfeed:
http://friendfeed.com/rooms/slideshare

Notes on slide 1

115 Favorites & 1 Group

ivanogotai favorited this 1 day ago
Tags cisco
Katie Chatfield, Creative Strategist at Jack Morton, favorited this 3 days ago
maxOz, Director of Marketing at maxOz, favorited this 6 days ago
Tags forums product web cisco media second youtub
Rafael Cichini, Diretor de Operações [COO - Chief Operating Officer] at Just Digital, favorited this 1 week ago
Customers That Click at Customers That Click, favorited this 2 weeks ago
Tags cisco social media
Startupcoach favorited this 3 weeks ago
Tags socialmedia community
Michael van Laar, Marketingberater at IFOM – Institut für Online-Markenführung, favorited this 1 month ago
Tags social media
IFOM – Institut für Online-Markenführung at IFOM – Institut für Online-Markenführung, favorited this 1 month ago
Tags study social case media
ThomasVoelklein favorited this 1 month ago
smith micro at smith micro, favorited this 1 month ago
Left Click Projects at Left Click Projects, favorited this 2 months ago
thanhtamngoc favorited this 2 months ago
Tags web xa 20 mang truyen thong hoi
telsinc at telsinc, favorited this 2 months ago
Tags web20 cisco
Julius Trujillo, Social Media Marketing at Actenblog, favorited this 3 months ago
Tags cisco case
matthew wahn at edelman digital, favorited this 3 months ago

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study - Presentation Transcript

Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web & Social Media lbrill@cisco.com July, 2008
Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?

+ lasandra5, 2 years ago

Embed custom