Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

6 comments

Comments 1 - 6 of 6 previous next Post a comment

+ vickyta 9 months ago
Hi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive?
+ andyt 11 months ago
Great presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things.
+ willfratt 11 months ago
Nice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0.
+ lasandra5 12 months ago
@guest78bb04 - Since the product just launched in March we don't yet know the sales impact as everything is still in the pipeline. For metrics we used the CRS-1 launch as comparison (which was a very successful launch for its time) and the investment for this online only launch was multipliers less with more impact relative to press, blog posts, web page views, launch event attendees and overall impressions.
+ guest78bb04 12 months ago
Interesting presentation LaSandra. Were you able to quantify the net impact the campaign had on sales of the ISR? Did you have target metrics for the campaign? How did you establish those metrics? twitter.com/timmylevad or tlevad@cisco.com
+ Oliver Ding 2 years ago
A great case, shared to slideshare room on friendfeed:
http://friendfeed.com/rooms/slideshare

Notes on slide 1

97 Favorites & 1 Group

Gonzalo Hernández favorited this 7 months ago
Tags social media web 2.0
annettestute favorited this 8 months ago
Tags 20
Miguel Ribeiro, Professor at ESFHP, favorited this 8 months ago
Tags web2.0
Max Ardigo favorited this 8 months ago
Ove Dalen favorited this 8 months ago
Tags soscialmedia socialsoftware pr web2.0
postello, Business developer at Artopod, favorited this 8 months ago
Christian Brosstad, Senior President Corporate Communications and Public Affairs at SpareBank 1 Gruppen , favorited this 8 months ago
Tags web2.0
spazcer favorited this 8 months ago
Tags social media case study
ramonsang favorited this 8 months ago
Tags social networks marketing cisco
dan_zhu favorited this 8 months ago
Tags web2.0 cisco
darko156 favorited this 9 months ago
Tags social media cisco
ElSensei favorited this 9 months ago
Tags socialmedia community
Abhishek Kant, Community Program Manager at Microsoft, favorited this 9 months ago
Tags coporate
Jonathan Boutelle, entrepreneur CTO at SlideShare, favorited this 9 months ago
Tags cisco marketing
Luca Penati, Managing Director, Global Technology Practice at Ogilvy PR, favorited this 9 months ago
Tags b2b social media cisco

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study - Presentation Transcript

Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web & Social Media lbrill@cisco.com July, 2008
Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?
Marketing in a Web 2.0 World Create a Two Way relationship Communication (not an event)

+ lasandra5, 2 years ago

Embed custom