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Building a Community with
Social Media and Web 2.0
A Cisco Product Launch Case Study




LaSandra Brill, Mgr, SP Web  Soci...
Why should I care about social media?

 YouTube = 10 percent of all internet traffic
 (source: Ellacoya Networks)
  (sourc...
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study
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Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

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This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.

Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.

Published in: Business, Technology
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  • More Cisco Products http://www.3anetwork.com/
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  • Great tips Janet. Id also recommend anyone looking to build a communty around a startup look at http://startupplays.com/plays/craft-an-online-community-around-your-startup.

    Megan Berry from klout.com has a structured process for building a social following that she outlines.
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  • Hi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive?
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  • Great presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things.
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  • Nice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0.
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Transcript of "Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study"

  1. 1. Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web Social Media lbrill@cisco.com July, 2008
  2. 2. Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube Wikipedia among top brands (source: brandchannel.com) (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?
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