This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a ...
This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.
Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.
masonmikeGreat tips Janet. Id also recommend anyone looking to build a communty around a startup look at http://startupplays.com/plays/craft-an-online-community-around-your-startup.
Megan Berry from klout.com has a structured process for building a social following that she outlines.1 year ago
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vickytaHi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive?4 years ago
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andytGreat presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things.4 years ago
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willfrattNice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0.4 years ago
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LaSandra Brill, Social Media Manager at Cisco Systems@guest78bb04 - Since the product just launched in March we don't yet know the sales impact as everything is still in the pipeline. For metrics we used the CRS-1 launch as comparison (which was a very successful launch for its time) and the investment for this online only launch was multipliers less with more impact relative to press, blog posts, web page views, launch event attendees and overall impressions.4 years ago
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case StudyPresentation Transcript
Building a Community with
Social Media and Web 2.0
A Cisco Product Launch Case Study
LaSandra Brill, Mgr, SP Web & Social Media
lbrill@cisco.com
July, 2008
Why should I care about social media?
YouTube = 10 percent of all internet traffic
(source: Ellacoya Networks)
(source: Ellacoya Networks)
YouTube & Wikipedia among top brands
(source: brandchannel.com)
(source: brandchannel.com)
Five of the top 10 websites are social
(source: Alexa)
(source: Alexa)
Over 100 million blogs exist
(source: Technorati)
(source: Technorati)
120,000 new blogs launched every day
(source: Technorati)
(source: Technorati)
1.5 million posts per day (17 per second)
(source: Technorati)
(source: Technorati)
Blog readership?
MUK
Megan Berry from klout.com has a structured process for building a social following that she outlines. 1 year ago