Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study

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6 comments

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+ vickyta 2 years ago
Hi LaSandra, thanks for sharing the slides. Your campaign was very well orchestrated. I recently launched a similar campaign at my company. The program initially focused on inbound communications for endorsement and acceptance. I am mostly interested in how you spread collateral and images in widget format. Also, what kind of coverage did the campaign receive?
+ andyt 2 years ago
Great presentation.Kudos to you LaSandra on your ability to win the approval in such a large company, which I know is so difficult, having worked in one, especially when you have a totally new approach to doing things.
+ willfratt 2 years ago
Nice presentation tonight at the Stanford class. Looks like Cisco is really embracing Web 2.0.
+ lasandra5 2 years ago
@guest78bb04 - Since the product just launched in March we don’t yet know the sales impact as everything is still in the pipeline. For metrics we used the CRS-1 launch as comparison (which was a very successful launch for its time) and the investment for this online only launch was multipliers less with more impact relative to press, blog posts, web page views, launch event attendees and overall impressions.
+ guest78bb04 2 years ago
Interesting presentation LaSandra. Were you able to quantify the net impact the campaign had on sales of the ISR? Did you have target metrics for the campaign? How did you establish those metrics? twitter.com/timmylevad or tlevad@cisco.com
+ Oliver Ding 2 years ago
A great case, shared to slideshare room on friendfeed:
http://friendfeed.com/rooms/slideshare

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Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study - Presentation Transcript

Building a Community with Social Media and Web 2.0 A Cisco Product Launch Case Study LaSandra Brill, Mgr, SP Web & Social Media lbrill@cisco.com July, 2008
Why should I care about social media? YouTube = 10 percent of all internet traffic (source: Ellacoya Networks) (source: Ellacoya Networks) YouTube & Wikipedia among top brands (source: brandchannel.com) (source: brandchannel.com) Five of the top 10 websites are social (source: Alexa) (source: Alexa) Over 100 million blogs exist (source: Technorati) (source: Technorati) 120,000 new blogs launched every day (source: Technorati) (source: Technorati) 1.5 million posts per day (17 per second) (source: Technorati) (source: Technorati) Blog readership?

+ lasandra5, 2 years ago

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