3ª sesión presentación seed race

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  • 1. Recursos para emprendedores 16 de Octubre del 2013 Sesión3- SeedRace formación finalistas
  • 2. The ultimate startup cheatsheet
  • 3. Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …
  • 4. wireframe prototype
  • 5. Take it out there. Don't worry if it’s not scalable yet.
  • 6. Get bad feedback
  • 7. Fail-proof your idea
  • 8. Minimum viable product
  • 9.
  • 10. Minimum Viable Product VS Minimum Delightful Product
  • 11. MVP vs MDP
  • 12. MVP vs MDP · UX and core functionalities · Design · Quality
  • 13. KILL A FEATURE Something sucks. Find it. Kill it.
  • 14. Metrics for pirates: AARRR
  • 15. MAARRRketing for startups
  • 16. ACQUISITION
  • 17. ACTIVATION
  • 18. RETENTION
  • 19. REFERRAL
  • 20. REVENUE
  • 21. AND…
  • 22. PROFIT
  • 23. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Web/App/Startup Biz Dev
  • 24. Customer Lifecycle / Conversion Behavior Social Networks SEM SEO Blogs Apps & Widgets PR Campaigns, Co ntests Biz Dev Affiliates Direct, Tel, TV Email Domains Emails & Alerts System Events & Timebased Features Blogs, Content 1. ACQUISITION Campaigns, Co ntests Homepage / Landing Page Emails & widgets Product Features Ads, Lead Gen, Subscriptions, etc Biz Dev Web/App/Startup 6. PROFIT $$$
  • 25. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) Category User Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • 26. AARRRP!
  • 27. How do we improve the funnel?
  • 28. Growth Hacking
  • 29. PS: I Love You. Get Your Free Email at Hotmail
  • 30. Get more space
  • 31. SEO hacks
  • 32. Metrics
  • 33. Web
  • 34. Mobile
  • 35. A/B testing
  • 36. Creativity vs Innovation
  • 37. Creativity
  • 38. Thank you! Pol Valls Soler joinerapp.com @polvallssoler facebook.com/polvallssoler linkedin.com/in/polvallssoler angel.co/polvallssoler …