USING TWITTER
TO LAND A JOB
Presented byTom Gimbel,
President and CEO of LaSalle Network
JOB SEEKERS DON’T USE TWITTER
0
500
1000
1500
Twitter Facebook LinkedIn Other N/A to Job
Search
Which social media tool is used most during the
job sear...
BENEFITS OF USING TWITTER
 Information-gathering tool
 Feel for company culture
 Personality of executive team, staff
...
BEFOREYOU START
What is the point of this account?
Personal?
Professional?
CREATINGYOUR ACCOUNT
 Make your name theTwitter handle
 Choose an appropriate picture
 Description section:
 Treat as ...
PERSONAL TWEETS
Acceptable
PERSONAL TWEETS
UNacceptable
PROFESSIONAL TWEETS
Showcase knowledge of industry by tweeting:
FOLLOW, FOLLOW, FOLLOW!
Who is actively job
searching?
What types of
positions?
#USEHASHTAGS
 To find job openings, consider
searching with:
 #Resume
 #Interview
 #Opportunity
 #Recruiting
 #Jobse...
CONTACTING HIRING MANAGERS
 Would you leave 3 voicemails in one day?
 Initial involvement with hiring managers:
 Be inv...
JOB-SEARCHTOOLS
 Use other job-search tools
 Companies don’t only use Twitter
 LinkedIn still a dominate force
REMEMBER…
 Don't be too pushy
 Don't tweet just to tweet
 Make all your twitter interactions
intelligent
QUESTIONS?
Social Media Week - Using Twitter to Land Your Dream Job
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Social Media Week - Using Twitter to Land Your Dream Job

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LaSalle Network CEO, Tom Gimbel, spoke at Social Media Week 2013 about how to use Twitter to land your dream job.

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  • Job seekers Twitter with landing a job:Of nearly 3,000 Chicago-area job seekers LaSalle Network has surveyed:620 chose social media as a helpful job-search toolOnly12 of 2,688 specifically chose Twitter above LinkedIn, Facebook, etc.
  • Total Surveyed: 2,829 Chicagoland-area job seekersTwitter: 13 peopleFacebook: 146 peopleLinkedIn: 1,200 peopleOther: 151 peopleN/A to job search: 1,319 people
  • Information gathered can be used during the interviewBeing a culture fit is important!
  • Description area:Keep general and not tailored to a specific position to generate interest from other companiesPut in a link to an online portfolio or LinkedIn account so employers can view experience and education
  • Personal Tweets: okay but not TOO personalTweeting about sports or activities you're involved in shows motivation, involvement, active, etc.
  • Professional Tweets:Goal is to have them follow you, and to help accomplish that, establish yourself as knowledgeable by tweeting about latest articles, news, or research related to your field
  • After asking audience what positions they are applying for, provide following examples according to the different positions.Who to follow:Leaders in the field Potential employersCollege career centerCollege alumni officeCompany All professional or industry-specific organizationsLocal, state, or nation-wide governmental entities that impact your industry or job searchPast colleagues, employers, and any other professional profilesYour school’s past alumni or former professorsKey companies in your industryCompanies you’re interested in applying to
  • #jobopening: This tag is almost exclusively used by people offering people work. Easy.#jobposting: “Jobposting” is another efficient tag to search, only it’s used a bit less than #jobopening.#opportunity: There will be some quotes and other tweets that don’t help you, but there will be plenty of hookups to employment opportunities.#recruiting: Search this hashtag to find not only employers that are hiring, but inside info on the recruiting techniques they’ll be using.#rtjobs: Many Twitter users are there helping you out by retweeting job openings they come across.#jobsearch: Sometimes this will be the only hashtag a hiring company will use, so be sure to make it one of your search terms.#joblisting: Attention! I’m a hiring employer and this is my way of telling you that I’ve got a job right here just waiting to be filled.
  • Treat the tweet like an elevator pitchSending a tweet is like leaving a voice mail, would you leave a hiring manager 3 voicemails in one day?
  • Would you show up to your interview in pajamas?Don’t tweet to a hiring manager until your profile and account is "fully dressed.“Are you involved in relevant conversations?Build your network Build a list of contacts across different industries Join chatsInteract and start conversationsInitiate discussions Are you retweeting interesting industry information? How does your personality come off?
  • Social Media Week - Using Twitter to Land Your Dream Job

    1. 1. USING TWITTER TO LAND A JOB Presented byTom Gimbel, President and CEO of LaSalle Network
    2. 2. JOB SEEKERS DON’T USE TWITTER
    3. 3. 0 500 1000 1500 Twitter Facebook LinkedIn Other N/A to Job Search Which social media tool is used most during the job search?
    4. 4. BENEFITS OF USING TWITTER  Information-gathering tool  Feel for company culture  Personality of executive team, staff  Up-to-date company news
    5. 5. BEFOREYOU START What is the point of this account? Personal? Professional?
    6. 6. CREATINGYOUR ACCOUNT  Make your name theTwitter handle  Choose an appropriate picture  Description section:  Treat as elevator pitch  Why do you match this type of position?  Link to online profile
    7. 7. PERSONAL TWEETS Acceptable
    8. 8. PERSONAL TWEETS UNacceptable
    9. 9. PROFESSIONAL TWEETS Showcase knowledge of industry by tweeting:
    10. 10. FOLLOW, FOLLOW, FOLLOW! Who is actively job searching? What types of positions?
    11. 11. #USEHASHTAGS  To find job openings, consider searching with:  #Resume  #Interview  #Opportunity  #Recruiting  #Jobsearch
    12. 12. CONTACTING HIRING MANAGERS  Would you leave 3 voicemails in one day?  Initial involvement with hiring managers:  Be involved, but not too involved!  Don’t be desperate  Interact intelligently
    13. 13. JOB-SEARCHTOOLS  Use other job-search tools  Companies don’t only use Twitter  LinkedIn still a dominate force
    14. 14. REMEMBER…  Don't be too pushy  Don't tweet just to tweet  Make all your twitter interactions intelligent
    15. 15. QUESTIONS?
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