Social Media Week - Hiring Via Twitter


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LaSalle Network CEO, Tom Gimbel, spoke at Social Media Week 2013 about how to hire using Twitter.

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  • vi·ral·i·tyˌvīˈralətē/nounnoun: virality1. the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral."new metrics will allow marketeers to better assess the virality of their campaigns"
  • Twitter is a source of information, but it’s not about only sharing information…it’s a crucial tool for gaining information
  • Twitter is great as a preliminary research tool to find general information about the candidate. How the candidate portrays themselves to the public is how they could potentially interact with your clients/staffYou can also see their interaction with others, do they interact in conversations? What types of conversations? Etc. Candidates level of professionalism (picture, Twitter handle, etc.) How active they are (retweeting, involvement in conversations) How they communicate (personal vs. professional tweets)Hobbies and overall personality traits
  • Critic or creatorBashing tweets or posting enlightening/thought-provoking tweetsCollaborative & teamplayerAre tweets all “I” “Me” or are they thanking others by @mentioning them or contributing success to othersHonest, loyal Didn't have something on their resume that they did online (or other way around)Negative comments About previous employers/staff/teachers/friends…anyone/anything
  • You can evaluate if the candidate would match with your organization’s work ethic
  • Feeling good after that Psych test, treating myself to a nice dinner! #exams #finals Shows studious, hardworking, celebrates with victories Sports shows leadership, motivation, dedication
  • STUDIES SHOW that According to a Jobvite survey, 34 percent of job seekers are using Twitter to seek employment
  • Build a sizable followingHiring managers shouldsearch for people instead of waiting for others to find them.
  • Visit and search for people by specific industries, titles/positions, locations, etc., which could be the gateway to a larger applicant pool. You can see what’s trending Advanced search where you can drill down your queries in very specific ways, including searching within date ranges, looking for tweets from or to specific people, referencing specific people, or written in various languages, and more.
  • Be strategic in who they follow so that other followers can be redirected back to you. Consider who the audience of the person you wish to follow is, and ultimately who can be redirected to your account and follow you. Leaders in the field College career centerCollege alumni officeCompany Your customersYour business partners, suppliers, contractors and vendorsYour competitors or peersTrade organizations or professional organizations for your industryBusinesses in your neighborhoodBusinesses run by people you know (your professional network)
  • You’re tweeting today, to help fill a job next yearIt’s a marathon not sprint
  • Traditional way: Hitting retweet buttonTo make it more genuine, instead spend an extra minute to create a retweet with:RT @mention Short comment to personalize the tweetExample:Looking forward to it! RT @TomGimbel: Hosting #HiringViaTwitter @ Tribune Tower 9/24 at 10:30
  • Research shows that there is a 20 percent increase of interaction when there’s two or less hash tagsA few examples:#Resume or #Interview. These are common hash tags used by job seekers who have questions about the recruiting, interview, and hiring process who are actively seeking work.#Industry Keyword. For the pharmacy industry, using keywords like #pharma or #healthcare puts you in touch with a specific group of individuals, influencers and target audience in which to build a relationship, ask for candidate referrals, and potential candidates. Hash tags like this are self-imposed and created by the audience they serve. #JobHuntChat. There are many industry chats happening across the Twittersphere. One in particular is a chat in which I serve as co-moderator aimed at bringing job seekers, recruiters, and industry leaders together. Check out the Twitter Chat Directory for more information. #jobs. Companies use this hash tag to identify a job opening on Twitter. Job seekers then search for these posts, allowing them to better organize their job search. Look for job seekers who use this hash tag if they’ve had a bad day at work or are dipping their toe in the job search.
  • To participate in a Twitter chat, first find a chat of interest. Brands and organizations will almost always announce upcoming chats on their Twitter accounts in the days prior so the simplest way to find a chat is to follow accounts on Twitter that are in line with your interests and values.Twitter chats can be a simple way to find other people with whom you share an interest or industry. Twitter chats are simply a public conversation held on Twitter. open to anyone, held at designated times and are entirely threaded together by a common hashtagTo search for them, put the following in Twitter’s search box:"twitter chat" "twitter chat INSERT TOPIC OF INTEREST"
  • Being consistent and direct. Whether it’s a hiring manager’s personal page or the company account, make sure to dedicate one Twitter handle strictly for posting jobs. Tweets should be direct. There are only 140 characters to get your message across, so make every character count. Use the sites listed to shorten a link and copy/paste it into your tweetBitly .comGoogle URL Shortener (
  • This contrasts with what a lot of companies do, which is wait for an opening to occur and 'push' out employment ads in order to attract job seekers. Pull in, don’t push outYou want to pull candidates in even when you're not actively searching for them by providing industry newsMake tweets consistent and generate followers organicallyMaintain presenceYou need to build a foundation so you're not viewed as just constantly recruiting and tweet relevant material that will essentially help your followers’ everyday lives. Don’t sporadically tweet only when posting jobsThis contrasts with what a lot of companies do, which is wait for an opening to occur and 'push' out employment ads in order to attract job seekers. Both passive, active job seekers
  • Goal is to be seen as an expert so that candidates follow you/the company, but also to be followed by industry leaders. Tweet latest articles, news, or research related to your field
  • Build a sizable following-Be engaged in the conversations of those you follow and grab their attention to ensure they follow you back.-Once a strong network is built, it’s more likely that job openings will be retweeted by followers, which will get the word out quicker about the position to a bigger audience.- It’s important that you do this because you don’t want your twitter page to become a job board…need to RT others, share industry info, be seen as a thought leader, etc.
  • LinkedIn still a dominate force
  • Social Media Week - Hiring Via Twitter

    1. 1. #HIRINGVIATWITTER Presented by Tom Gimbel, President and CEO of LaSalle Network
    2. 2. SOURCE OF…
    3. 3. TWITTER = SCREENING TOOL Helps evaluate a candidate’s:  Communication style  Personal vs. professional  “You” vs. “u”  Involvement  Retweeting, conversations  Professionalism  Picture, Twitter handle, etc.  Overall personality/culture fit
    4. 4. ACCESS TO IMMEDIATE RED FLAGS Critic or creator Collaborative, team player Sharing confidential information Negative comments
    5. 5. EVALUATING WORK ETHIC Subtle clues about job applicant’s work ethic:  Positive personality and organizational fit  Profile supported their qualifications  References from others on profiles  Extracurricular activities
    6. 6. Ask yourself:  Showing passion for their field?  Passing along useful articles?  Sharing original insights?  Are they curious?  Are they involved? TO MAKE THE RIGHT HIRE
    7. 7. READING BETWEEN THE CHARACTERS What’s in a tweet?
    9. 9. BUILDING YOUR PAGE…  Twitter Handle:  First, last name  Photo:  Headshot  Description section:  Title/position  Unique, appealing description of company  Link to company website
    10. 10. BUILDING A FOLLOWING Need to build credible following to be followed Search for people, don’t wait to be found
    11. 11. SEARCH.TWITTER.COM Specific industries, titles/positions, locations, keywords, etc.
    12. 12. WHO TO FOLLOW? Be strategic Hiring managers/recruiters can be direct sources to candidates Each connection is a gateway to larger applicant pool
    13. 13. TWEETING 101 Twitter gives hiring managers:  A free, public platform  Limitless space to share in real time:  Company news  Research/data  Jobs
    14. 14. MENTION  @mention contacts in tweets  Features your name on their feeds, builds your credibility  Don’t bombard contacts with quantity, aim for quality interactions  Everyone loves recognition
    15. 15. RT @USERNAME
    16. 16. #USEHASHTAGS  Attracts the right people  Categorize your tweets to be searchable  Depends on nature of the tweet  Company info, job posting, industry news  Tweets with hash tags are 2X more likely to have interaction  Use a maximum of 2 hash tags
    17. 17. INTERACTION  Retweet interesting industry information  Be involved in relevant conversations  Join chats  Initiate discussions  Pose & answer questions
    18. 18. TWEETING JOBS  140 characters job pitch  Be direct, concise  120 characters so nothing is cut when retweeted  What’s sexy about the job?  Link to the full job description by including a shortened link
    19. 19. PULL IN, DON’T PUSH OUT  Make tweets consistent, generate followers organically  Don’t sporadically tweet only when posting a job opening  Attract both passive, active job seekers  Repeat tweets throughout the day  Best time to tweet?  Monday – Friday 9 am to 3 pm  Avoid posting:  After 8 pm Monday – Thursday  After 3 pm Friday
    20. 20. BECOME A THOUGHT LEADER To become the industry expert, tweet:
    21. 21. KEEP THEM FOLLOWING…  Keeping followers = keeping referrals  Be engaged in conversations  Stay active  Tweet often, but not in bursts  Follow your followers
    22. 22. THANK YOU