Style and design

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  • Image: Stautberg, Ann. Frank X. Tolbert, Terlingua, Texas . 1990. Photograph. Dallas Museum of Art Collection, Dallas. Artstor . Web. 31 Jan. 2012.
  • Style and design

    1. 1. Style and Design <ul><li>Enhance your presentation </li></ul>
    2. 2. Why are you presenting? <ul><li>“Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures than cancel the meeting and send in a report.” </li></ul><ul><ul><ul><ul><ul><li>~Seth Godin, Author, Really Bad PowerPoint. </li></ul></ul></ul></ul></ul>
    3. 3. Principals of Presentation <ul><li>Keep it simple </li></ul><ul><li>The best presentations tell a story </li></ul><ul><li>Font and text placement matter </li></ul><ul><li>Formatting and Color count </li></ul><ul><li>Learn from others and Keep presenting! </li></ul>
    4. 4. Simplicity <ul><li>Name a company that uses simplicity as their design theme? </li></ul>
    5. 5. Steve Jobs <ul><li>“ D esign is not just what it looks like and feels like. D esign is how it works.” </li></ul><ul><li>~Steve Jobs </li></ul>
    6. 6. Albert Einstein “ Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a lot of courage to move in the opposite direction.” “ If you can’t explain it simply, you don’t understand it well enough.”
    7. 7. Elements of a Great Slide Aa Background Color Text Images
    8. 8. Font and Captions <ul><li>Design for the last row </li></ul><ul><li>Avoid clutter </li></ul><ul><li>Choose fonts that are easy to read </li></ul><ul><li>Keep it in the family (no more than 2 font families per slide) </li></ul><ul><li>Place captions where they are readable and where it compliments images. </li></ul>
    9. 9. Typefaces
    10. 10. Creating the Atmosphere <ul><li>Helvetica- Neutral without being boring, simple, contemporary </li></ul><ul><li>Garamond- Classic elegance, mature without being too stuffy. </li></ul><ul><li>Rockwell- Distinct, bold, confident, a good display text </li></ul><ul><li>Bodoni- Elegant, subjective, classic, yet modern feel </li></ul><ul><li>Futura- Elegant, sans serif, great personality yet understanded </li></ul><ul><li>Optima- Clean, classy, soothing, smart </li></ul><ul><li>Times New Roman- Clean, easy to read, very neutral </li></ul><ul><li>Bookman Old Style- Classy, old-fashioned, yet appealing </li></ul>
    11. 11. Images <ul><li>Only use images related to slide contents </li></ul><ul><li>Use photos as much as possible </li></ul><ul><li>Avoid clipart, small pictures and pictures with low resolution </li></ul><ul><li>Always pull from the corners to avoid distorting your images </li></ul>
    12. 13. <ul><li>For your consideration.... </li></ul><ul><li>Other than poor images what struck you as most annoying? </li></ul><ul><li>The effects. Too many presentations use too many effects which detract from the content losing your audiences attention. Select one or two effects at most, a new slide/image entrance or exit detracts rather than impresses an audience. </li></ul>
    13. 14. Placement The picture is too high and the text too far left. The picture is centered, but the slide overwhelms the viewer with information.
    14. 15. Better Visuals Text is visible and well positioned. Images correlate well with the text.
    15. 16. Working with color Once upon a time color was very nearly unimportant; or at least only important for advertising and children’s materials. Now with HD screens and retinal displays, the value of color is undeniable.
    16. 17. Color rules Rules by Maureen C. Stone <ul><li>Color as Identity </li></ul><ul><ul><li>Color is how we identify and categorize our world. It creates emotions and should be used in ways that make sense to the most people (blue for water, red for danger, etc.) </li></ul></ul><ul><li>Use contrasts properly </li></ul><ul><ul><li>Hues, saturation, and luminance are all tools you can use in creating a a picture that captures our audiences attention. Darker shades are seen better and tend to show importance. Lighter shades show secondary importance. </li></ul></ul><ul><li>If you cannot do color correctly, do not use it at all </li></ul><ul><li>Many times black and white text can accomplish the task of showing levels of importance, so if your ability to color coordinate is lacking- use black and white. </li></ul><ul><li>Use carefully and with purpose! </li></ul><ul><li>End the cycle of Death by Powerpoint! Just adding color to add color should be avoided at all costs. </li></ul>
    17. 18. Telling a story ONCE upon a time... Many a story started with such a phrase, and many a presentation lacks any sort of form or focus. Create a story-line Have a problem? Solve it. Are you sharing some data? Share the research in an informative and simple way. Storytelling is an art which one should practice often and creatively.
    18. 20. Conclusion Keep learning; Keep presenting Questions?
    19. 21. Credits <ul><li>Resources used: </li></ul><ul><li>Reynolds, Garr. 2010. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, Calif: New Riders. </li></ul><ul><li>Duarte., Nancy. 2008. Slide:ology the art and science of creating great presentations. Sebastopol, CA: O'Reilly Media. </li></ul><ul><li>Laura Saloiye </li></ul><ul><li>Lead Readers’ Services Librarian </li></ul><ul><li>[email_address] </li></ul>

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