Reivising Your Missions StatementPresentation Transcript
Creating and Revising Mission Statements Presentation by Becky Caligiuri
What will we accomplish How to create a Mission Statement When to reviseyour Mission Statement How to revise your Mission Statement
Creating a Mission Statement
Creating a Mission Statement Creating a Mission Statement for your organization can be an easy process. Your Mission Statement will illustrate what actions will be taken to accomplish the vision.
Creating a Mission Statement Your Mission Statement should be easy for people to work towards accomplishing. It will tell your members and supporters ways you plan on accomplishing the vision & to add value to your community.
Creating a Mission Statement Your Mission Statements come in different forms depending on what type of good/service your provide to the community.
Creating a Mission Statement Purpose Strategy Value Values Character Behavior
Creating a Mission Statement What is the role of the Board? Make sure mission statement is a direct reflection of the vision Mission Statement must be clear, concise, and represent organization on a large scale
Example Mission Statements 3M: "To solve unsolved problems innovatively“ Mary Kay Cosmetics: "To give unlimited opportunity to women.” Merck: "To preserve and improve human life.” Wal-Mart:"To give ordinary folk the chance to buy the same thing as rich people.“ Walt Disney: "To make people happy."
When to Revise Your Mission Statement
Revising your Mission Statement Creating the Mission Statement may be easier that knowing when to revise it. There are many indicators to look out for that will signal to the board that a review of the mission statement is due.
Revising your Mission Statement There are key elements to look for within your organization that will indicate to you that your mission statement may need to be reviewed for updating.
Revising your Mission Statement The two easiest ways to know when to update your mission statement are: Your organization accomplished their current mission statement Your organization updated their Vision.
3 other indicators that your organization should revise their Mission Statement. Constituents/Community suggested actions do not correlate with the Mission Statement. Volunteers/Group members feels the group needs to change direction Is your organization resistant to problem-driven change? Revising your Mission Statement
Revising your Mission Statement Another indicator that your organization will need to revise their mission statement is where they are in their lifecycle Organizations that are in the stagnant stage should review their mission statement to ensure that it is still relevant to the work of the organization.
Revising your Mission Statement Some indicators of the stagnation stage Lack of adaptive capacity; usually due to problems with board or executive management Declining communication Lack of staff Reduced commitment to activities Loss of funding
Revision your Mission Statement What is the role of the Board? Recognizing why the mission statement need to be revised Actively taking steps to change the mission statement
6 Steps to Revising your Mission Statement
6 Steps to Revising your Mission Statement Review your existing Mission Statement List current objectives Renew your passion Recognize the changes Write your revised Mission Statement Communicate the new Mission!
References Business Resource Software, Inc. (n.d.). Mission statement. Retrieved June 15, 2010, from Center for business planning: http://www.businessplans.org/mission.html Chait, R. P., Ryan, W. P., & Taylor, B. E. (2005). Governance as Leadership. Hoboken, NJ: John wiley & Sons, Inc. Connolly, P. M. (2006). Navigating the organizational lifecycle, a capactiy-building guide for nonprofit leaders. Washington, DC: BoardSource. Jaszcar, A. (n.d.). How to create a mission statement. Retrieved June 1, 2010, from How to: http://www.how-to.com/Operations/mission-statement.htm Midgett, D. (n.d.). Review, revise, rewrite? 3 signs that say it's time to work on your mission and vision statements. Retrieved June 8, 2010, from Articles database: http://www.articlesbase.com/entrepreneurship-articles/review-revise-rewrite-3-signs-that-say-its-time-to-work-on-your-mission-and-vision-statements-421860.html Weltman, B. (2005, September 2). 5 steps to revising your mission statement . Retrieved June 18, 2010, from Jim blasingame, the small business advocate: http://www.smallbusinessadvocate.com/small-business-articles/5-steps-to-revising-your-mission-statement-1341