What is Social Media?By ADAM Larter
Contents• Introduction to What is Social Media?• ‘What is Social Media?’• Break for lunch.• ‘What is Social Media?’ . . . ...
HistoryHistorians don’t really know whensocial media first started but theythink that it might have beenbefore.Official re...
Social media in the modern world.• In today’s society almost everything is social media.– Computer– Facebook– Newspapers– ...
Origins of Social Media ONLINE• When the Internet was founded in 2007 social media wasintroduced to hold all the other pag...
A new age. Social media ‘Online’Now with social media all over the place it was growing increasingly online.By 2008 1 in 4...
Most popular forms of social mediaRobot AnimatedGifSarcasticCommentBadlywordedAmazonreviewTalking DangerouslovemakingThe F...
But, how the heck do I use it?
Setting up a profileHere’s a useful guide to setting up a profile or as we call it online ‘setting up a profile’.Name: Man...
Social Media Story 1. Mark.When I started using social media I was very scared. I didn’t enjoy talking topeople in real li...
Interacting OnlineMaking friends: The best kinds of friends to have on socialmedia are those who you don’t know in real li...
Leaving a comment. Part 1. Being funny.The best reason for leaving a comment is to show everyone how very veryvery funny y...
Leaving a comment. Part 2. FlirtingSo. Hashtag awkward.‘You’re at that stage’ with someone where you and they need to impr...
Leaving a comment. Part 3. Life-coachingHave you noticed that your friends aren’t quite as successful / interesting / fulf...
Leaving a comment. Part 4.Advice for parents.It’s not strange to create a profile under a different name so that your chil...
NOW we’re talking!!!
Leaving a comment. Part 5.Using someone elses login.Oh no. You’ve gone over to turn down the contrast on your friends scre...
What about my privacy?Since the Cold War privacy in Social Media has taken on great importance so ifyou want to keep the c...
Advertising on social mediaWith more than 1,000 people on social media* it’s a great place to sell whateverfantastic produ...
What is a Facebook?Facebook was actually the second website ever created after Napster and it owes a lotof its popularity ...
What is a Twitter?Twitter is amazing because you can talk tocelebrities. It’s like someone has rounded up all thecelebriti...
What is a Youtube?If you’re not a natural Shakespeare or JK Rowling or (Note to Adam, put the name ofanother author here b...
Social media story 2. SusanI found myself in a peculiar situation where I kept getting banned from social media.Twitter de...
MyspaceWhen the internet was created it made a lot of mess. Like in child-birth there is an afterbirth the same is true of...
LinkedInIt’s 2010 and the business world worked out that it should start using the internet –afterall there could be money...
In Summary• Always share your bank account details.• If you’re not sure who to add as a friend, add someone you don’t know...
P.S.H.For more information about Phillip Seymour Hoffman pleaseemail him.PhillipSHoffman@lycos.co.uk
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What is social media?

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No idea where to start with social media? Too many people saying too many things?
Social media expert Adam Larter breaks it down nice and simple.
Perfect for marketing professionals, beginners and anyone wanting to refresh on the basics. Up to date as of 2013.

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What is social media?

  1. 1. What is Social Media?By ADAM Larter
  2. 2. Contents• Introduction to What is Social Media?• ‘What is Social Media?’• Break for lunch.• ‘What is Social Media?’ . . . ConclusionsI’m Phillip SeymourHoffman. I’ll be poppingup all over the place tohelp you out with usefulfacts.
  3. 3. HistoryHistorians don’t really know whensocial media first started but theythink that it might have beenbefore.Official records of social media havebeen found to be mostly true. It’sbecause of this we such things thatRomans once would comment andthat freemasons were the first toinvent the username passwordprotocol we now use today.FACT:DID CAVEMENHAVELINKEDIN??WE WILLNEVER KNOW.
  4. 4. Social media in the modern world.• In today’s society almost everything is social media.– Computer– Facebook– Newspapers– Electronic dogs– Drum circlesBut how will we know when we havegone too far???
  5. 5. Origins of Social Media ONLINE• When the Internet was founded in 2007 social media wasintroduced to hold all the other pages together.• It had no official use, it was a bit like cement between bricks –that’s just how the internet works.• The 4 founding social medias were: Myspace, Bebo, Facebook andDanny Dyer’s Twitter feed.• People found that if they were viewing these websites then they’dhave to have less time on other websites. And so it was the cementbegan to outgrow the bricks. Social media was entering a new age.<hyperlink hilarious video about bricks >
  6. 6. A new age. Social media ‘Online’Now with social media all over the place it was growing increasingly online.By 2008 1 in 4 houses in Chelsea had a home computer and 1 in 9 of thosepeople were using it for the internet or ‘onlining’.The social media craze was so big that in 2009 a young teenager fromManchester was having live tattoos of his twitter feed. A tattoo artist wouldfollow him around wherever he went and anytime he tweeted he appliedthose 140 characters straight to his body with permanent ink. Ouch!FACT: Scientists believethat by 2016 we’ll beable to eat social media
  7. 7. Most popular forms of social mediaRobot AnimatedGifSarcasticCommentBadlywordedAmazonreviewTalking DangerouslovemakingThe Future
  8. 8. But, how the heck do I use it?
  9. 9. Setting up a profileHere’s a useful guide to setting up a profile or as we call it online ‘setting up a profile’.Name: Many social media sites will ask to take your ‘name’ often its advisable to useyour name so that people can find you. People have different names so that they canbe differentiated from each other and they know who everyone is – it’s a confusingsystem but I’m sure you’ll get used to it!Password: You’ll be asked for this when you ‘login’ so make it something really easy toremember – the best password is probably ‘password’ or if you want to be secure usea ‘code’ – for example I use 1234.Picture: This is where you really get to express your personality by which I mean ‘showoff to the babes. There are so many different hilarious things you can do. Photo-shopping is a term invented by people who use Microsoft paint to make some pictureslook like other pictures for example I photo-shopped my profile picture so it lookedlike I was shopping in Lidl – hahaha what are the chances?!?!
  10. 10. Social Media Story 1. Mark.When I started using social media I was very scared. I didn’t enjoy talking topeople in real life – how was I to know if I would enjoy this within some kindof social space.To my great relief I found that no-one wanted to add me as a virtual friendeither.I set up profiles on all the major social media sites and still have not a singleinteraction to my name – even the fraudsters manage to keep away from me– fantastic! I still keep all the profiles up to date though with almost minutelyupdates. I find a great tranquility in being able to update myself so regularly,that way I definitely know where I am all of the time. I am like a clock.There’s a great collection of photographs of me photo-shopped next to all ofthe great landmarks around the world. I took them down in the end, I found itdisrespectful for all the animals that are likely to be extinct over the comingyears – you can never be respectful enough for these animals.
  11. 11. Interacting OnlineMaking friends: The best kinds of friends to have on socialmedia are those who you don’t know in real life. Thisfriends are easy to find. Just follow my 3 step friend findingplan.1. Go somewhere with a lot of people e.g. chess.com2. Spark up a controversial conversation e.g. all you guysare dickhead losers3. Show people they can trust you e.g. give out all ofyour bank details in the public forums.If you follow this 3 steps you’ll have hundreds of friendsbefore you know it!Keeping friends: The golden rule of social media is ‘keepposting’. You need to post at least once every two minutesso that people remember you. Even if you have nothinggood or interesting or nice to say just keep on posting.Anything can be a post – what you’ve just eaten, who youhate, which part of you is itchy, why you cry at night –ANYTHING. Share share share!!FACT: Ifsomeonedoesn’trespond to amessageonline. Theycould be yourfuture killer.
  12. 12. Leaving a comment. Part 1. Being funny.The best reason for leaving a comment is to show everyone how very veryvery funny you are. The problem is, people aren’t going to come and find youand ask you to be funny – you have to hunt out those situations and let thehilarity take them by surprise.Types of funny comment.That’s what she said.Status: Great news my article on modern feminism has been accepted by theGuardian.Comment: That’s what she saidPop Culture referenceStatus: Hey is anyone free for drinks tonight?Comment: Wassuuuuuuuuppppp?!!? Or Feeenton! Feenton!In-JokeStatus: My cat Samantha died today, it’s been tough but thanks for all of yoursupport.Comment: I bet Samantha died eating a Frey Bentos pie – am I right LOL!?!
  13. 13. Leaving a comment. Part 2. FlirtingSo. Hashtag awkward.‘You’re at that stage’ with someone where you and they need to impress each other. Don’t worry –social media can help you. Below are the top tips and you’ll be doing it all night long before youknow it!Post them some cool recommendations.Youtube is full of amazing stuff so show them that you know all the best things – send them yourway and it’ll be a great substitute for actually being creative yourself. Try some cool songs like Len’s‘Steal my Sunshine’, ‘Return of the Mac’ and Afroman’s hilarious ‘because I got high’.Invite them to some ‘suggestive events’.Be clever with this make the title of the event ‘Fun on Friday’ make the start time 1am and end time1:15am and put the location ‘my bed’. Note: you might want to make this event private . . .Sometimes things spread. Trust me.Ward off other potential courters.So you don’t want to commit to ‘in a relationship’ status just yet – or you’ve realised that peoplewho do that are probably psychpaths. Either way you want the world to know that you guys have acertain something. The easiest way to do this is to post ALL THE TIME. Just keep posting ‘thinking ofyou’ every minute – then people will back off, far off. That’s what copy and paste is for 
  14. 14. Leaving a comment. Part 3. Life-coachingHave you noticed that your friends aren’t quite as successful / interesting / fulfilled asyou? I know I have! Now is the time to start turning their life around with some greatsocial media.Tweet only life affirming thoughts.People need to hear about smiling, rainbows, children, not realising how great yourmother is and the rewardingness of helping old people – or they’ll forget how greatthat life can be. Pictures definitely necessary.Wow – look at this guy.Sometimes there’s a really great story of a homeless person who didn’t have any teethor any face or any money or any friends or family but still he ended up becoming amillionaire by having an amazing skill for dance or inventing the tractor or writingHarry Potter or something – this story probably isn’t true but its definitely still worthsharing so that you can maybe inspire someone else to achieve this same level ofsuccess.Make sure you include ‘share this or you’ll go to hell’.People need to know that they neeeeed to share.
  15. 15. Leaving a comment. Part 4.Advice for parents.It’s not strange to create a profile under a different name so that your children willwant to be friends with you online. A quick Google and you can find a picture of achild their age – add a few of their friends so they think you’re legitimate and you’reaway!Now is your chance to tell them where they are going wrong in their social life, what isinappropriate and how ‘worryingly slim they look in this picture’.You can also help point them in the direction of good and bad romantic relationships –some comments like ‘I don’t think you should let him stick his penis in you’ or just becheeky and set up an event called ‘marriage?’ and invite the two young lovers into thegroup.Also use the gift of being connected to them in 1,000 different ways by prodding themto respond on the various text messages / emails you’ve send them that they haven’treplied to. Just find a popular post like ‘just got a new job’ and comment under it ‘youhaven’t let me know how that visit to the doctors went’ – they’ll be responding backin no time.If your child’s confidence is getting too much just Google ‘ugly children’ and tag themin these pictures with things like ‘we thought you’d always look this way’. They’ll try todeny it which will make things look worse for them.
  16. 16. NOW we’re talking!!!
  17. 17. Leaving a comment. Part 5.Using someone elses login.Oh no. You’ve gone over to turn down the contrast on your friends screenwhile they’ve gone to the toilet (because you care about saving energy andthe environment) but you can’t help but notice they’ve left their Facebooklogged in. Here’s a chance to win 100 friend points with them and entertaineveryone in your joint network.Here are the top 5 best things to post when logged into someone else’sFacebook.5. ‘I’m sorry everyone but I’ve died – I’ve gone and got a disease and I’vebloody died all over the place – sorry about that but I really am dead.’4. ‘Thanks for all the support, it’s been a tough week.’3. ‘You’ll be pleased to know that my bum has completely recovered – thankgod for sellotape!’2. ‘Everyones too scared to say what they think about racism, but I say webetter do something now because only one race can win’.1. ‘Does anyone know how you get into accounting, is it really that difficult?’
  18. 18. What about my privacy?Since the Cold War privacy in Social Media has taken on great importance so ifyou want to keep the communists out of your life there are some very simpleways to do so.1. Add the privatization of the state to your interests.2. Write a good review for the Communist Manifesto on Amazon.3. Kill the Capitalist scum4. Storm parliament with guns and explosives5. Hang the monarchy in a public demonstration6. Strap bombs around your chest and run into Parliament with a boomboxplaying the solo from the end of Fleetwood Mac’s the Chain.FACT: If you give yourbank details toeveryone online you’llhave more people tohelp you catch anyfraudsters!
  19. 19. Advertising on social mediaWith more than 1,000 people on social media* it’s a great place to sell whateverfantastic product it is you sell. If it’s not selling on the shelf you’re just not pushing it inpeople’s faces enough.Make people love your brand.The easiest way to do this is make sure it is everywhere. When someone is trying tocontact their friend – make sure your brand pops up. When someone is trying to posta funny video – your brand should be interupting that video. Whenever anyone triesto switch their computer off – make sure your brand stops them. With this kind ofconstant harrassment people will have no choice but to definitely definitely love yourbrand.Use hip kid speak to communicate with young people.Kids love it when brands are trying to pretend to understand them when talking tothem. There are some easy shortcuts if you can’t be bothered to learn what kids reallylike. Make sure you use some graffiti style fonts, shorten all words to acronyms andhave a cartoon spokes person in a baseball cap with a skateboard – cowabungamarketing kids!
  20. 20. What is a Facebook?Facebook was actually the second website ever created after Napster and it owes a lotof its popularity to this.The sole purpose of Facebook is to get people’s mobile phone numbers when you’velost them. You create an event called ‘Brian has lost his phone’ upload a sad picture ofa kitten and you’ll have those numbers back before you know it.Some people have started to use Facebook beyond getting mobile phone numbersback and its now a popular method of sharing profile pictures.Before Facebook was invented people barely knew what to do with their pictures ofthem jumping into the sunset from their summer holidays. Thank flip for Facebookright?Facebook is best experienced in extremities. If you limit yourself to only signing inyou’re not doing it right. Ideally you should be signed in at ALL times. If people aren’tresponding to your messages give them other things to respond to – imagecomments, Farmville requests, Scrabulous and highly aggressive tagging.I have my Facebook projected onto my ceiling so that I’m still taking it in, even in mysleep (not that I sleep :p ).
  21. 21. What is a Twitter?Twitter is amazing because you can talk tocelebrities. It’s like someone has rounded up all thecelebrities and put them in the zoo and allowedyou to prod them 140 characters at a time –fantastic!Try getting them to promote an event of yours.Try getting a celebrity to answer a question they’vealways managed to avoid answering in the press.You can always type things in a way that makes itlook like a celebrity has said something but theyhaven’t like making Alan Sugar say that he’sappointed you as his new apprentice or makingJohn Bishop say something funny . . . though itshould be something slightly believable.A hashtag is a way of making something innanelook like it has a connection to the wider world. E.g.‘I have just had breakfast’ looks irrelevant andattention seeking. Add a hashtag and then suddenlyits current affairs ‘ I have just had breakfast#northkorea ‘FACT: If youwant to swearon Twitter –you must askStephen Fry forpermissionfirst!
  22. 22. What is a Youtube?If you’re not a natural Shakespeare or JK Rowling or (Note to Adam, put the name ofanother author here before you put this on the internet) then maybe video if for you.Video used to just be for the TV but now its for the internet too. Its simple technologywhich works by using time-travel. A video is just a small time travel screen whichshows something that has happened or will happen. But how do you use a video to besocial??Top video ideas.A video diary.Share your life with the world. If you can’t be bothered to edit – DON’T. Someone canwatch what you do every second of the day. I even upload outtakes of me uploadingvideo diaries – every second counts right. That’s why they invented broadband!Lip-sync to a popular music video.Have you ever thought ‘ I could do better than MTV’ you probably could. Live the lifeof a rock-star by lip-synching over the top of your favourite chart-smash. Don’t forgetthe wacky dress-sense and crazy rock and roll eyes!!ViralIf you want to make lots of money make a viral video. They are really really easy. Justthink of your top 10 or so funniest ideas and put them all into one video. I had an ideaabout a cat on a skateboard wearing a rasta wig. Might play some reggae over the top.If you can help me film please get in touch. . .
  23. 23. Social media story 2. SusanI found myself in a peculiar situation where I kept getting banned from social media.Twitter deleted my account for no apparent reason and Youtube deleted every singlevideo I uploaded. It turns out that my profiles – which I created ALL BY MYSELF – wereinfringing on the copyright of a performer called Britney Spears. Looking back I thinkthat they may have had a point.Yes, I did make my username Official Britney Spears on everything that I registered andyes I did upload only photography of the popular singer Britney Spears and yes, I didgo to very extensive lengths to make people believe that I was the official profile forBritney Spears so I can see how some people may have not approved 100% with someof the things that I did during this time.If I had the chance to do it all again I certainly would. I made a lot of friends and Ireally understood what Britney goes through on a daily basis now – she has a lot ofnutters on her back. I’m just glad that I managed to make all of that money andorganised a fake worldwide tour across all the major arenas in every city of the globe,selling upwards of 400,000 tickets – that was quite a lot of fun!
  24. 24. MyspaceWhen the internet was created it made a lot of mess. Like in child-birth there is an afterbirth the same is true oftechnology. The internet’s afterbirth was a little robot boy called Tom. The internet’s founding statesmen banishedhim from the sacred lands of the internetLike the city of Pompeii which is a perfect historical document of a roman city Myspace is an untouched document of2006 – exactly the way it appeared at the time. Just instead of a volcano it was Facebook that came and destroyedthis society.Marvel at:People getting to grips with linking pictures for each other – if you wanted a picture comment you had to upload itsomewhere else first.The great music: The Kooks, Lily Allen, Kate Nash, Arctic Monkeys – things really were a simpler timethen. To think that this was the first timemany radio stations began playing what wenow call rock and roll!Pictures in a mirror. In a very clever attemptto ban vampires from Myspace all profilepictures required the user to photographthemselves in a mirror.Listing out all of your music, favourite films,tv etc. OTHERWISE HOW WOULD WEKNOW. FILL IN LENGTHY QUIZZES THATYOU’RE ASKING YOURSELF.DRUGSDRUGSDRUGSDRUGSDRUGSDRUGSDRUGSDRUGSDRUGS
  25. 25. LinkedInIt’s 2010 and the business world worked out that it should start using the internet –afterall there could be money to be made there – am I right Bill Gates? In strollsLinkedIn to give social media that whole new angle – yes I am talking about business –mind your own business ho ho ho!!Here are our top tips to getting a job by using LinkedIn.LieIt’s sooooo easy to say that you’ve worked somewhere else. On my LinkedIn I say that Icreated Google, Apple and Virgin – how will they ever find that out?Add everyoneHe who knocks first catches the early worm as Alan Sugar would say.Be controversial in the forums.Business is all about balls, join every marketing forum and tell them that you don’twant their stinking product – they’ll be knocking down the door to hire you.Show them how rich you are.My LinkedIn picture is me in a bath of money – people will know that if they want tohire me, they gotta pay top dollar.
  26. 26. In Summary• Always share your bank account details.• If you’re not sure who to add as a friend, add someone you don’t know.• Keep posting. Social media is all about quantity, not quality.• People want to know your deepest darkest secrets – if you find it difficultto tell your close friends – it’s probably a good idea to tell everyone thatsecret all in one go.• Be controversial – even if its not necessarily your opinion you can getyourself a lot of attention by saying something which a lot of people willhate.• Want the dragon. BE THE DRAGON.• Freedom for Cornwall!!
  27. 27. P.S.H.For more information about Phillip Seymour Hoffman pleaseemail him.PhillipSHoffman@lycos.co.uk
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