The very integrated caterpillar al

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Some social media lessons, for your kids. Teach them how to knock together a good integrated brand campaign on a small budget :)

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The very integrated caterpillar al

  1. 1. By Adam Larter integrated
  2. 2. There once was a very integrated caterpillar, his name was small-brand engagement.
  3. 3. He wanted to be big and strong and engage all his consumers with social media. . . So he asked his mum and dad.
  4. 4. How can I be big and strong? Like you and all the other big brands
  5. 5. You need to visit the Forrest, the Forrest of paid, owned, earned media.
  6. 6. Off he trotted to the Forrest . . .
  7. 7. When he got to the Twitter tree he was so hungry for engagement he immediately set-up Several twitter accounts . . .
  8. 8. SocialCaterpillar  @thecaterpillartweets   Hi  all,  looking  for  everyone  to  retweet  everything  I  say  in   exchange  for  coupons  and  meaningless  drivel.  #SMWLDN   He started spamming everyone with crap
  9. 9. He felt quite engaged, but still he wanted more . . .
  10. 10. He came across the YouTube bird who said that . . . You could engage people by doing a version of the Harlem Shake set in your office with your logo everywhere. . . Despite being 5 months late to the party everyone would definitely find it hilarious  
  11. 11. He felt quite engaged, but still he wanted more . . .
  12. 12. You could engage a B2B audience by joining LinkedIn and commenting on all the threads even if you don’t know anything about that topic. You definitely wont just get loads of Spam off recruitment consultants. The LinkedIn . . . Log? Then approached him
  13. 13. He checked his Klout score and he STILL wasn’t as engaged as he wanted to be. Engagement  Caterpillar  
  14. 14. He found an old empty barn they called Google+ but even a Caterpillar as hungry as him couldn’t be bothered to go in there . . . It looked so empty and he couldn’t really work out what it was. . .
  15. 15. Out of nowhere came the Facebook Fox. Why don’t you run a competition where people have to like your brand’s page in order to get a chance to win some shitty prize, then they’ll be REALLY engaged with your brand.
  16. 16. He was so engaged that he needed a big long nap . . . In his cocoon.
  17. 17. When he awoke he was a beautiful butterfly . . .
  18. 18. But he couldn’t fly because his wings were made of bullshit . . . He died.

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