Dublin Web Summit - Social Marketing

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Overview of BT Ireland social media and online marketing activity. Review of social media cascade

Overview of BT Ireland social media and online marketing activity. Review of social media cascade

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  • BT is a huge, traditional, bricks a mortar company in a high tech worldThe historical opinion is that total control must be imposed on all comms.The reality is that most people use, LinkedIn, Facebook, Twitter, blogs, email and youtube.Opinion and statements are already getting out.We are harnessing the existing behaviour and allow staff to connect
  • First, encourage a safe environment for social networkingHelps unlock the knowledge and skills internallyMany organisations say that searching the web is easier than searching their own internal ssystems.The rules are the same external and internalHelps identify thought leaders and good behaviour and confidence