Analysis of a Tweet An Taoiseach records radio interview on Morning Ireland 14 th  Sept 2010
Brian Cowen - Morning Ireland 14 th  Sept 2010 <ul><li>8:45am Brian Cowen’s interview is broadcast, live from Galway </li>...
Social media cascade Seconds Hours 1 Day 2 Days Taoiseach apologises on 6-1 news Number of views  Interview Message boards...
Analysis of impact by medium Message boards Global press
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Social Media cascade

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Analysis of the cascade of social media activity on 14th Sept 2010. It’s impact and the effect of inaction

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Social Media cascade

  1. 1. Analysis of a Tweet An Taoiseach records radio interview on Morning Ireland 14 th Sept 2010
  2. 2. Brian Cowen - Morning Ireland 14 th Sept 2010 <ul><li>8:45am Brian Cowen’s interview is broadcast, live from Galway </li></ul><ul><li>8:55am www.Politics.ie members begin posting and 3 days later 7 separate discussions, with up to 5,000 views each </li></ul><ul><li>9:16am Simon Coveney Tweets. Re-tweeted 73 times in 2 days </li></ul><ul><li>9:46am www.boards.ie begins Cowen discussions. >1,000 posts, viewed over 55,000 times in 2 days. </li></ul><ul><li>Afternoon: Parody songs and video posted on Youtube. 150,000 views in 2 days </li></ul><ul><li>15 hours following the interview, 457 articles were published in 26 countries. </li></ul><ul><li>Sources from within the FF party in Galway, suggest that there was shock and confusion over the impact of the interview </li></ul><ul><li>By the time Brian Cowen appears on the Six o’clock news on the 15 th , the public perception and impact was cemented </li></ul><ul><li>There was no obvious attempt to manage the social media onslaught </li></ul>
  3. 3. Social media cascade Seconds Hours 1 Day 2 Days Taoiseach apologises on 6-1 news Number of views Interview Message boards Tweets Video distribution GLOBAL PRESS Minutes
  4. 4. Analysis of impact by medium Message boards Global press
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