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SusaGroup - creating meaningful experiences

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SusaGroup - Why are emotions important? and four steps towards meaningful experiences.

SusaGroup - Why are emotions important? and four steps towards meaningful experiences.

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SusaGroup - creating meaningful experiences SusaGroup - creating meaningful experiences Presentation Transcript

  • Why focus on emotions | >
  • Emotions Focus on emotions enables effect-driven  design Emotion and motivation are part of the same  system. Emotion drives behavior. Research indicates a strong relationship  between emotion and happiness. A meaningful experience contributes to well- being.
  • Meaningful experiences | >
  • SusaGroup 4 steps towards meaningful  experiences Disclose - emotional benchmark 1. Understand - emotional drivers 2. Envision - emotional fingerprint 3. Conceptualise - design or intervention ideas 4.
  • Disclose | >
  • Understand | >
  • Envision | >
  • Conceptualise | >
  • Our mission  SusaGroup enables and supports you to create meaningful experiences. SusaGroup combines scientific competence with market insights in the development and application of innovative, valid, and relevant tools and methods.
  • More at SusaGroup.com | >