Branding yourself and your research in social media
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Branding yourself and your research in social media

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Branding yourself and your research in social media Branding yourself and your research in social media Presentation Transcript

  • Branding yourself and your research in social media Lars Juhl Jensen
  • identity
  • who you are
  • how others see you
  • who am I?
  • sequence analysis
  • protein networks
  • de Lichtenberg, Jensen et al., Science, 2005
  • drug repurposing
  • Campillos, Kuhn et al., Science, 2008
  • group leader
  • developer
  • cofounder
  • presentation style
  • many slides
  • (mostly blank)
  • my brand
  • why?
  • “no time for that”
  • exponential growth
  • information overload
  • filter failure
  • social media
  • trust network
  • relevant information
  • answers to questions
  • collaborators
  • jobs
  • time investment
  • what?
  • “nothing to share”
  • do research
  • get results
  • (mostly negative)
  • journal clubs
  • read papers
  • (some interesting)
  • give presentations
  • go to conferences
  • organize meetings
  • teach courses
  • ask questions
  • answer questions
  • plenty to share
  • who?
  • your audience
  • general public
  • science communication
  • journal editor
  • other scientists
  • showcase your research
  • academia
  • research & development
  • Google
  • where?
  • “too many options”
  • not about technology
  • all about people
  • blogs
  • opinions
  • results
  • RSS feeds
  • follow blogs
  • sharing links
  • discussions
  • Facebook
  • Google+
  • twitter
  • SlideShare
  • share presentations
  • Q&A forums
  • ask the experts
  • (show you are one)
  • how?
  • be open
  • be positive
  • be you
  • thank you!