Increase Sales on Twitter (Proactively!)
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Increase Sales on Twitter (Proactively!)

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Case Study about a Project.... Increased Sales through the Internet-Channel by $ 21.59 Million within 12 Months.

Case Study about a Project.... Increased Sales through the Internet-Channel by $ 21.59 Million within 12 Months.

Product exchanged to make it more appealing ;-)

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Increase Sales on Twitter (Proactively!) Increase Sales on Twitter (Proactively!) Presentation Transcript

  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 INCREASE SALES ON TWITTER Proactively
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 INTRO: CASE STUDY INCREASE SALES ON TWITTER Industry: Communication Hardware Geography: APAC/Europe Employees: Workforce 700+ Situation: Client lost Internet-Sales worth $ 9.2 Million... Goal: Regain lost Revenue... Focus on Social Media (Twitter) Revenue Increase: $21.59 Million
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 STEP 1: WHO ARE YOU? INCREASE SALES ON TWITTER Example: A shoe outlet
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 STEP 2: LISTEN! (IN REAL-TIME) Twitter Search: What are you looking for? INCREASE SALES ON TWITTER The more Searches you monitor, the higher the chances
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 STEP 3: EVALUATE! Millions of Search Results: Feasible? INCREASE SALES ON TWITTER Vanessa looks promising!
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 STEP 4: ENGAGE! @-Reply: To all feasible Search Results... @Vanessa_Mariee How about our Fabulous Louboutins? http://bitly.com/L432 [Your 15% Discount Code is L432] INCREASE SALES ON TWITTER Link points directly to your Web-Boutique
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble 37,6% Conversational A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble 37,6% Conversational 8,9% Pass-Along Value A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble 37,6% Conversational 8,9% Pass-Along Value 5,9% Self-Promotion A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble 37,6% Conversational 8,9% Pass-Along Value 5,9% Self-Promotion 4% News A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 1+ Billion Tweets per Month 39,6% Pointless Babble 37,6% Conversational 8,9% Pass-Along Value 5,9% Self-Promotion 4% SPAM 4% News A FEW STATISTICS... Number of Tweets: a few Million Sales Opportunities/Month INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 5.3% 16.5% 24.3% 27.1% 26.8% North America APAC Europe Latin America Middle East/Aftica A FEW STATISTICS... Geographic Impact ofTwitter INCREASE SALES ON TWITTER
  • Web Strategy & E-Business Development Consultants WWW.LARSHILSE.COM | +1 (206) 456 1345 | +49 1801 5557775788 | +44 845 5089559 ABOUT LARS HILSE Lars Hilse was born in 1979 and started consulting in Business Strategy in 2008. He now offers Interim Management Services, Strategic Advisory, Trainings and Workshops with a focus on profitable Digital Strategy both in Commercial and Government Sectors. His Knowledge Beneficiaries are Small & Medium Sized Companies and Fortune 500's from 20+ Industry Verticals in 26+ Countries; among them are globally known brands like AXA, DHL, Ferrari, Singapore Airlines, etc. and all have collectively capitalized his knowledge to well over 650 Million Euros of increased revenue from the Internet. His Keynotes have been applauded on four Continents and his Publications have inspired Academics in over two Dozen Universities around the globe. The groundbreaking Visions about User Experience he published in 2009 are today utilized by Facebook and other major Social Networks, influencing over one billion Internet Users. INCREASE SALES ON TWITTER +1 (206) 456 1345 +44 (0) 845 5089559 +49 (0)1801 5557775788 INFO@LARS-HILSE.DE