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Towards a semantic standard for enterprise crowdsourcing
 

Towards a semantic standard for enterprise crowdsourcing

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To cut expenses and save time, enterprise crowdsourcing is more and more used to disseminate corporate tasks, which are traditionally performed by a small group of people, to an undefined large ...

To cut expenses and save time, enterprise crowdsourcing is more and more used to disseminate corporate tasks, which are traditionally performed by a small group of people, to an undefined large workforce within and beyond the boundaries of a company. However, harnessing the positive effects of crowdsourcing faces several challenges, such as the efficient and proper assignment of a crowdsourcing task to an available and competent group of workers, or the securing of the integration and reuse of crowdsourcing data across heterogeneous business applications. To overcome these challenges, a semantic standard for enterprise crowdsourcing is developed and its applicability is shown by evaluating it against three diverse scenarios that may occur in real business environments. The proposed standard finally includes fifteen semantic elements to describe a crowdsourcing task and eight elements to define a user.

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    Towards a semantic standard for enterprise crowdsourcing Towards a semantic standard for enterprise crowdsourcing Presentation Transcript

    • Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementECIS, Utrecht, June the 7th, 2013 Lars HetmankTowards a Semantic Standard for EnterpriseCrowdsourcingA scenario-based evaluation of a conceptualprototype
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 2 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementShort VitaLars HetmankPhD student at Dresden University ofTechnologyChair of Business Informatics, especiallyInformation ManagementJune 7th, 2013Research interests:• Information and Knowledge Management• Semantic Web and Linked Data• Crowdsourcing
    • MOTIVATION
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 4 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementWhat are the Challenges for EnterpriseCrowdsourcing?June 7th, 2013EXTERNAL BUSINESS APPLICATIONSCROWDSOURCING SYSTEMCrowdsourcing Task CrowdRequester12 Task allocation11 Task specificationproposeselectdefine13 Team formation14 Monitoring adjust processKnowledgerepositoryEnterpriseSNSHRdatabase15 Interoperability...
    • MY RESEARCH
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 6 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementMethodologyJune 7th, 2013Application of design-science research (DSR) guidelines according to Hevner et al., 2004• Design-science research approach (Hevner et al., 2004)• Based on a systematic literature review on crowdsourcingsystems (Hetmank, 2013)Design asan ArtifactProblemRelevanceResearchContribu-tionDesignEvaluationResearchRigorSearchProcessResearchCommuni-cationSemanticstandardEnterpriseCrowd-sourcingMetadataSchemaAutomationand inter-operabilityFirst proof-of-conceptScenariobuildingBased onpreviousstudies oncrowds-ourcingFirst step inthe develop-ment processTechnical-oriented andmanagement-orientedaudienceConferences,Journals, andPrototypes
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 7 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementSuggestions for Improvements …① What additional requirements must anenterprise crowdsourcing metadata schemameet?② What classes, relationships, attributesare missing or may not be required?Answer live at PollEv.com/ecms !June 7th, 2013
    • DEVELOPMENT OF ACONCEPTUAL PROTOTYPE
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 9 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementJune 7th, 2013Task descriptionTarget audienceComplexityType of actionModularizationType of therewardNature of therewardLatency DurationSubmission time Closure timeVisibilityConfidentialityHumanrequirementTechnicalresourcePollEv.com/ecms?Crowdsourcing Task
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 10 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementJune 7th, 2013User identity NationalityQualificationJob titleEntry dateDepartment LocationAccomplishmentPollEv.com/ecmsCrowdsourcing User
    • EVALUATION
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 12 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementEvaluation and 1st Proof-of-conceptThree scenarios that may occur in realbusiness environments:1. Evaluate product design proposals2. Translate technical specification3. Build company-wide virtual libraryFour users as a subset of an example crowdJune 7th, 2013PollEv.com/ecms
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 13 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementElement Scenario 1Task description Evaluate product designTarget audience HybridComplexity SimpleType of action EvaluateModularization 10 subtasks (bundled)Latency ImmediateNature of the reward Fixed and performance-basedType of the reward 15 reputation points plusbonus or discount of 5Submission time After releaseClosure time After 20 reviews for eachproduct designDuration 1 minuteConfidentiality LowVisibility HiddenJune 7th, 2013Element User 1 User 2User identity Alan Coulter Adèle GirardLocation Cork LyonNationality Irish FrenchJob title Chief productdesignerJunior productengineerEntry date 1993-04-01 2010-02-09Department ProductdevelopmentProductengineeringQualification Master of ProductDesign andDevelopmentBachelor ofEngineeringAccomplish-menthttp://example-company.com/cs/task/3241<none>Human requirement Job tenure of more than twoyears ORmaster in engineering, productdesign, marketing OR salesTechnical resource http://www.flickr.com/photos/new-product-xyz
    • NEXT STEPS
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 15 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementFuture Improvements and Research• some elements are currently oversimplified and requirefurther refinement in their level of detail• facilitate the definition of conditional expressions• create additional concepts (contribution, evaluation andreward mechanism)• reuse of existing standards, such asFOAF, schema.org, DublinCore, activitystrea.ms, SIOC, Proton, HR XML, WS-BPELExtension for People (BPEL4People), or XMP ProcessDefinition LanguageJune 7th, 2013PollEv.com/ecms
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 16 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementConclusion• foster the standardization in the domain of enterprisecrowdsourcing• 5 current challenges• design-science research approach• 1st conceptual prototype• crowdsourcing task (15 metadata elements)• crowdsourcing user (8 metadata elements)June 7th, 2013PollEv.com/ecms
    • DISCUSSION
    • Towards a Semantic Standard for Enterprise Crowdsourcing Slide 18 | 18Faculty of Business and Economics | Chair of Business Informatics, especially Information ManagementJune 7th, 2013Towards a Semantic Standard forEnterprise CrowdsourcingA scenario-based evaluation of a conceptual prototypeAnswer live at PollEv.com/ecms !SKYPElarshetmankTWITTERtwitter.com/larshetmankEMAILlars@hetmank.deMOBILE+49 176 24 77 39 65WEBSITEwww.larshetmank.com