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Experiment Driven Product Development
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Experiment Driven Product Development

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The idea of learning and fast responding organizations on the basis of agile and lean practices is becoming more and more popular and is highly adopted within our industry. Nonetheless in the actual …

The idea of learning and fast responding organizations on the basis of agile and lean practices is becoming more and more popular and is highly adopted within our industry. Nonetheless in the actual product development the success of released features is often not evaluated or at least we don't know if the built solution is the best we could provide for our users. Additionally before building a product it is often very hard to predict if it will be successful.

At mobile.de we started to apply an experiment driven product development approach to tackle exactly these problems. Within this talk we want to share our approach and first learnings with you.

This is a presentation I gave at the eBay Tech Talk. More details can be found here: http://www.meetup.com/eBay-Europe-Technology/events/146829172/

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  • 1. http://buildingbuttercream.blogspot.de/2012/11/baking-experiment-varying-sweeteners.html Experiment Driven Product Development Lars Giere @mobile.de
  • 2. Joshua Porter @ http://52weeksofux.com/post/694598769/the-local-maximum Value THIS IS WHERE WE ALL WANT TO BE WITH OUR PRODUCT THIS IS WHERE WE OFTEN ARE WITH OUR PRODUCT Product
  • 3. NO ADOPTION PRODUCT GETS KILLED
  • 4. WE DO NOT KNOW THE FEATURE VALUE NO NEED TO KILL THE FEATURE
  • 5. 1 DEFINE THE VALUE OF YOUR PRODUCT OR FEATURE AND EVALUATE THE SUCCESS
  • 6. Tinkles the toilet cat
  • 7. Value We need to cross this line to make most customers buy TINKELS THE TOILET CAT Product
  • 8. Value How can we move to a global maximum area? Product
  • 9. Rapid Usability Testing with Problem Interviews and Café Tests
  • 10. Design Thinking and Lean UX Experiments
  • 11. Fake Features and Feature Surveys
  • 12. User feedback via any possible channel
  • 13. 2 CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA
  • 14. Value How can we move to the local maximum? Product
  • 15. WHICH VERSION PRODUCES MORE SALES? http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
  • 16. WHICH VERSION PRODUCES MORE SALES? http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
  • 17. BE FLEXIBLE WITHIN THE USER INTERFACE http://de.slideshare.net/billwscott
  • 18. 3 BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM
  • 19. Value Hey Lars, we followed your “GREAT” plan. But look where we arrived… Product
  • 20. http://images.alphacoders.com/192/192843.jpg
  • 21. 4 BE EXPLICIT ABOUT ALL YOUR UNDERLYING HYPOTHESIS TO BE ABLE TO LEARN
  • 22. 4 3 2 1 BE EXPLICIT ABOUT ALL YOUR UNDERLYING HYPOTHESIS TO BE ABLE TO LEARN BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA DEFINE AND EVALUATE SUCCESS
  • 23. HYPOTHESIS ONE IF I give a presentation on Experiment Driven Product Development THEN more product guys will know about this BECAUSE no one knew this name before.
  • 24. HYPOTHESIS TWO IF I give a presentation on Experiment Driven Product Development THEN more product guys will use it BECAUSE it is a concept that makes sense.

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