The old saying goes, “A picture is worth 1,000 words”, and this is never more evident than on the social web today. With an increase in data-sharing capabilities and a decrease in user attention spans, social media is becoming increasingly visual and brands are beginning to embrace this new form of visual storytelling.
Image-focused social media platforms, such as Pinterest and Tumblr, have changed the way websites are designed and content is developed. Even established web properties, like Facebook, StumbleUpon, and eBay, have scrambled to keep up with this new breed of picture-loving social media users.
In this presentation, you will learn how major social media platforms are evolving and how you can adapt your content strategy to make the most of visuals and maximize engagement.