The New Hieroglyphs
LocalFirstBank.com | First Bank | @LarsBredahl
Social Media Storytelling
With Pictures
Lars Bredahl
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Revolution
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Proin iaculis vehicula arcu,
ut interdum magna volutpat eget. Fus...
Why
• No Language barriers
• Shorter attention
spans
• More shareable
• Improved technology
@larsbredahl LocalFirstBank.co...
Key Stats
• 90% of the information transmitted to the
brain is visual*
• Visuals are processed 60,000x faster in the
brain...
Visual Social Networks
@larsbredahl LocalFirstBank.com#DMFB
Pinterest
@larsbredahl LocalFirstBank.com#DMFB
YouTube
@larsbredahl LocalFirstBank.com#DMFB
Instagram
@larsbredahl LocalFirstBank.com#DMFB
Others
• Tumblr
• Vine
• Snapchat
@larsbredahl LocalFirstBank.com#DMFB
Social Networks Evolving
@larsbredahl LocalFirstBank.com
Facebook
#DMFB
@larsbredahl LocalFirstBank.com
Twitter
#DMFB
@larsbredahl LocalFirstBank.com#DMFB
Social Media Image Strategy
Tips
Social Media 101
• What are my goals?
• Who is my audience?
• What is my brand’s voice?
• What platforms will help me achi...
@larsbredahl LocalFirstBank.com#DMFB
Create Visual Content
• Use images you already own
• Take photos and video of everything
• Draw
• Add text to photos
• Edi...
Share Visual Content
• Utilize Creative Commons & Royalty Free
Websites to find images
– Wikimedia
– Flickr
– Microsoft Of...
Visual Content Ideas
Tell a Story
@larsbredahl LocalFirstBank.com#DMFB
Tap Into Emotions
@larsbredahl LocalFirstBank.com#DMFB
Make ‘Em Laugh
@larsbredahl LocalFirstBank.com#DMFB
Educate
@larsbredahl LocalFirstBank.com#DMFB
Give Followers a Voice
@larsbredahl LocalFirstBank.com#DMFB
Be Relevant
@larsbredahl LocalFirstBank.com#DMFB
Inform
@larsbredahl LocalFirstBank.com#DMFB
Bring Back Memories
@larsbredahl LocalFirstBank.com#DMFB
Inspire
@larsbredahl LocalFirstBank.com#DMFB
Play Games
@larsbredahl LocalFirstBank.com#DMFB
Reward
@larsbredahl LocalFirstBank.com#DMFB
Promote
@larsbredahl LocalFirstBank.com#DMFB
Visual Content Tools
Photo Editing Tools
@larsbredahl LocalFirstBank.com#DMFB
Video Editing Tools
• Final Cut Pro
• iMovie
• Windows Movie Maker
@larsbredahl LocalFirstBank.com#DMFB
Infographic Tools
@larsbredahl LocalFirstBank.com#DMFB
Meme Tools
• Meme Generator
• Quick Meme
• Someecards
@larsbredahl LocalFirstBank.com#DMFB
Quote Tools
• Quotes Cover
• Quozio
• Recite This
@larsbredahl LocalFirstBank.com#DMFB
Conclusion
Thank You!
@larsbredahl First Bank#DMFB
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New Hieroglyphs: Social Media Storytelling With Pictures

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The old saying goes, “A picture is worth 1,000 words”, and this is never more evident than on the social web today. With an increase in data-sharing capabilities and a decrease in user attention spans, social media is becoming increasingly visual and brands are beginning to embrace this new form of picture storytelling.

Image-focused social media platforms, such as Pinterest and Instagram, have changed the way websites are designed and content is developed. Even established web properties, like Facebook, StumbleUpon, and eBay, have scrambled to keep up with this new breed of picture-loving social media users.

In this presentation, you will learn how major social media platforms are evolving and how you can adapt your content strategy to make the most of visuals and maximize engagement.

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New Hieroglyphs: Social Media Storytelling With Pictures

  1. 1. The New Hieroglyphs LocalFirstBank.com | First Bank | @LarsBredahl Social Media Storytelling With Pictures Lars Bredahl
  2. 2. @larsbredahl LocalFirstBank.com#DMFB
  3. 3. @larsbredahl LocalFirstBank.com#DMFB
  4. 4. @larsbredahl LocalFirstBank.com#DMFB
  5. 5. @larsbredahl LocalFirstBank.com#DMFB
  6. 6. @larsbredahl LocalFirstBank.com#DMFB
  7. 7. @larsbredahl LocalFirstBank.com#DMFB
  8. 8. Visual Content Revolution
  9. 9. @larsbredahl LocalFirstBank.com#DMFB
  10. 10. Visual Content Revolution
  11. 11. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin iaculis vehicula arcu, ut interdum magna volutpat eget. Fusce sit amet orci purus, in facilisis dui. Vivamus metus neque, pulvinar ut dapibus ac, dictum vel enim. Aliquam id arcu mauris. Phasellus condimentum feugiat dolor, vel aliquet orci volutpat nec. Duis tristique sodales hendrerit. Integer vitae nibh ante. Nunc at risus eu urna imperdiet pretium a vitae felis. Integer ac eros id enim interdum porta. Etiam eget dui ligula, ut rhoncus mi. Maecenas vitae nulla euismod dolor scelerisque vestibulum eget id justo. Pellentesque ac leo mollis enim sodales faucibus. Sed in sapien risus. Proin urna nunc, semper ac gravida quis, commodo auctor cursus. @larsbredahl LocalFirstBank.com What #DMFB
  12. 12. Why • No Language barriers • Shorter attention spans • More shareable • Improved technology @larsbredahl LocalFirstBank.com#DMFB
  13. 13. Key Stats • 90% of the information transmitted to the brain is visual* • Visuals are processed 60,000x faster in the brain than text* • Across all social media avenues, posts with strong images get on average 3x as much user engagement as those with no images. (Forbes) *Source: Social Media Today @larsbredahl LocalFirstBank.com#DMFB
  14. 14. Visual Social Networks @larsbredahl LocalFirstBank.com#DMFB
  15. 15. Pinterest @larsbredahl LocalFirstBank.com#DMFB
  16. 16. YouTube @larsbredahl LocalFirstBank.com#DMFB
  17. 17. Instagram @larsbredahl LocalFirstBank.com#DMFB
  18. 18. Others • Tumblr • Vine • Snapchat @larsbredahl LocalFirstBank.com#DMFB
  19. 19. Social Networks Evolving
  20. 20. @larsbredahl LocalFirstBank.com Facebook #DMFB
  21. 21. @larsbredahl LocalFirstBank.com Twitter #DMFB
  22. 22. @larsbredahl LocalFirstBank.com#DMFB
  23. 23. Social Media Image Strategy Tips
  24. 24. Social Media 101 • What are my goals? • Who is my audience? • What is my brand’s voice? • What platforms will help me achieve my goals? • What content will resonate with my audience? • How will my content appear in different locations? • How will I measure and optimize? @larsbredahl LocalFirstBank.com#DMFB
  25. 25. @larsbredahl LocalFirstBank.com#DMFB
  26. 26. Create Visual Content • Use images you already own • Take photos and video of everything • Draw • Add text to photos • Edit and repackage content for future use • Remember to use quality images to increase engagement @larsbredahl LocalFirstBank.com#DMFB
  27. 27. Share Visual Content • Utilize Creative Commons & Royalty Free Websites to find images – Wikimedia – Flickr – Microsoft Office – Pixabay • Always give proper image accreditation @larsbredahl LocalFirstBank.com#DMFB
  28. 28. Visual Content Ideas
  29. 29. Tell a Story @larsbredahl LocalFirstBank.com#DMFB
  30. 30. Tap Into Emotions @larsbredahl LocalFirstBank.com#DMFB
  31. 31. Make ‘Em Laugh @larsbredahl LocalFirstBank.com#DMFB
  32. 32. Educate @larsbredahl LocalFirstBank.com#DMFB
  33. 33. Give Followers a Voice @larsbredahl LocalFirstBank.com#DMFB
  34. 34. Be Relevant @larsbredahl LocalFirstBank.com#DMFB
  35. 35. Inform @larsbredahl LocalFirstBank.com#DMFB
  36. 36. Bring Back Memories @larsbredahl LocalFirstBank.com#DMFB
  37. 37. Inspire @larsbredahl LocalFirstBank.com#DMFB
  38. 38. Play Games @larsbredahl LocalFirstBank.com#DMFB
  39. 39. Reward @larsbredahl LocalFirstBank.com#DMFB
  40. 40. Promote @larsbredahl LocalFirstBank.com#DMFB
  41. 41. Visual Content Tools
  42. 42. Photo Editing Tools @larsbredahl LocalFirstBank.com#DMFB
  43. 43. Video Editing Tools • Final Cut Pro • iMovie • Windows Movie Maker @larsbredahl LocalFirstBank.com#DMFB
  44. 44. Infographic Tools @larsbredahl LocalFirstBank.com#DMFB
  45. 45. Meme Tools • Meme Generator • Quick Meme • Someecards @larsbredahl LocalFirstBank.com#DMFB
  46. 46. Quote Tools • Quotes Cover • Quozio • Recite This @larsbredahl LocalFirstBank.com#DMFB
  47. 47. Conclusion
  48. 48. Thank You! @larsbredahl First Bank#DMFB

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