Cross community campaigns with CQ5

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Combine Social Media with Social Communities in CQ5 to open additional channels for your marketing campaigns and increase targeting accuracy, maximize conversion and drive profitability.

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Cross community campaigns with CQ5

  1. 1. Cross Community Campaigns with CQ5 Lars Trieloff, Product Manager
  2. 2. Communities MySpace Radio Direct Mail RSS Mobile SEO Blogs Catalog POS Twitter E-Mail Stores SEM TV Apps Website Facebook Youtube Call Centers
  3. 3. Communities MySpace Radio Direct Mail RSS Mobile SEO Blogs Catalog POS Twitter E-Mail Stores SEM TV Apps Website Facebook Youtube Call Centers
  4. 4. Community Outposts
  5. 5. Points of Dis-Integration ! Information Architecture ! Design ! Navigation ! Messaging Limited effectiveness
  6. 6. Cultural barriers
  7. 7. Cultural barriers Technical obstacles
  8. 8. Cultural barriers Technical obstacles Organizational borders
  9. 9. Social Media Outposts
  10. 10. Share buttons are a distraction, not a strategy
  11. 11. Alternative: planned social media outposts
  12. 12. Extended audience
  13. 13. Extended audience Technical obstacles
  14. 14. Extended audience Technical obstacles Organizational borders
  15. 15. Extended audience Technical obstacles Organizational borders Cultural barriers
  16. 16. Extended audience Technical obstacles Organizational borders Cultural barriers
  17. 17. Extended audience Technical obstacles Organizational borders Cultural barriers
  18. 18. Extended audience Technical obstacles Organizational borders Cultural barriers
  19. 19. Integrated Communities ! Blogs ! Wikis ! Calendars ! Profiles ! Forums ! Moderation
  20. 20. Integrated Communities ! RSS Feeds ! Comments ! Ratings ! Social Admin ! SPAM Filtering ! Targeting
  21. 21. Social Media Outposts ! RSS Feeds ! Polling Importer ! Workflow ! Direct Publishing

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