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Slide 1: Content Fragmentation vs. Social Computing Lars Trieloff - Product Manager lars.trieloff@day.com 1

Slide 2: Agenda  What is Social Computing  Economies of Social Computing  Content as Social Object  Content Fragmentation  Fighting Content Fragmentation  The CRX Approach  Wrap-Up 2

Slide 3: Social Computing Social Software

Slide 4: Social Computing Social Software

Slide 5: Social Computing Social Software

Slide 6: Social Computing Technology Behavior Applications

Slide 7: Economies of Social Computing V =n²

Slide 8: Economies of Social Computing +n )² V = (c

Slide 9: Content is a Social Object

Slide 10: Fragmentation breaks Collaboration

Slide 11: But how to break fragmentation?

Slide 12: Breaking Social Fragmentation OpenID, OpenSocial, DataPortability

Slide 13: ? OpenID, OpenSocial, DataPortability

Slide 14: People are Content (at least in Social Software) OpenID, OpenSocial, DataPortability

Slide 15: ?

Slide 16: Social Fragmentation is Content Fragmentation

Slide 17: breaking Content Fragmentation means breaking Social Fragmentation

Slide 18: ?

Slide 19: The CRX Approach Content Content Content

Slide 20: The CRX Approach Java Content Repository API CRX Content Repository Content Content Content

Slide 21: The CRX Approach Java Content Repository API CRX Content Repository Connector Connector Connector Content Content Content

Slide 22: Wrap-Up  Social Computing: Social interaction to solve “computational” problems  Social Computing lives by network effects: number of people interacting and number of connections  Content is a social object as people and their relationships  Content is related to people and to other content  Fragmentation means locking people and content in silos  Fragmentation reduces network effects  Social fragmentation can be fought using: OpenID, OpenSocial, Data Portabilty  Content fragmentation can be fought using JCR, CRX and Adapters 18

Slide 23: Thank You lars.trieloff@day.com 18