Content Fragmentation vs. Social Computing
Lars Trieloff - Product Manager
lars.trieloff@day.com
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Agenda
 What is Social
Computing
 Economies of Social
Computing
 Content as Social
Object
 Content Fragmentation
 Fighting Content
Fragmentation
 The CRX Approach
 Wrap-Up
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Social Computing
Social Software

Social Computing
Social Software

Social Computing
Social Software

Social Computing
Technology
Behavior
Applications

Economies of Social Computing
V =n²

Economies of Social Computing
+n )²
V = (c

Content is a Social Object

Fragmentation breaks Collaboration

But how to break
fragmentation?

Breaking Social
Fragmentation
OpenID, OpenSocial, DataPortability

?
OpenID, OpenSocial, DataPortability

People are Content (at
least in Social Software)
OpenID, OpenSocial, DataPortability

?

Social Fragmentation is
Content Fragmentation

breaking Content
Fragmentation means
breaking Social
Fragmentation

?

The CRX Approach
Content Content Content

The CRX Approach
Java Content Repository API
CRX Content Repository
Content Content Content

The CRX Approach
Java Content Repository API
CRX Content Repository
Connector Connector Connector
Content Content Content

Wrap-Up
 Social Computing: Social interaction to solve “computational”
problems
 Social Computing lives by network effects: number of people
interacting and number of connections
 Content is a social object as people and their relationships
 Content is related to people and to other content
 Fragmentation means locking people and content in silos
 Fragmentation reduces network effects
 Social fragmentation can be fought using: OpenID,
OpenSocial, Data Portabilty
 Content fragmentation can be fought using JCR, CRX and
Adapters
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Thank You
lars.trieloff@day.com
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