Your SlideShare is downloading. ×
0
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Balm Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Balm Presentation

232

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
232
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Brownie a la Mode online promotion
  • 2.  
  • 3. Brownie a la Mode online promotion
    • Website content
    • Facebook ads
    • E-blast
    • Valentine’s video
  • 4. WEBSITE CONTENT
    • Flash banner
    • Online poll
  • 5. Flash banner
  • 6. Online poll
  • 7. Online poll
  • 8. FACEBOOK ADS
  • 9. FACEBOOK ADS
  • 10. E-BLAST
  • 11. E-BLAST
  • 12. E-BLAST
  • 13.  
  • 14. VALENTINE’S VIDEO
  • 15. Content
  • 16. Content
  • 17. Social media monitoring
  • 18. Social media monitoring
  • 19. Social media monitoring
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.
    • video got 560 views in 10 days
      • 300 views were gained during 2 days when targeted seeding on blogs and Facebook was carried out
  • 27. Results
      • 72% of views were a direct result of interactions on blogs and Facebook
      • 14% of views is a result of a search word optimization
    72%
  • 28. Dairy Queen
    • “ We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with us to try our new Sweet Deals value menu?” contest. It offered a free Sweet Deals gift card to first 250 people who will post their comments.
    • http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
  • 29. Dairy Queen
  • 30. Dairy Queen:Results
    • reached out to 250 bloggers
    • blog post got 360 comments in 10 days http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
  • 31. Baskin Robbins: Results
    • Reached out to 57 bloggers and members of 13 Facebook groups
    • Video got 560 views in 10 days
  • 32. Q&A

×