Research methods back to the future without videos
There are many ways to get information, these methods include: Searching the
internet, talking with people, focus groups, interviews, email surveys, and internet
surveys and many other methods.
Focus groups are typically small groups of people (6-20) that use a certain product and are invited to host a
monitored discussion. The discussion is lead by moderator whom explores areas of interest to the company of the
product. They can be very helpful in finding out information yet may not represent the majority of the populace.
Personal interviews are 1-to-1 are in-depth discussions between a consumer and an interviewer. They serve to get
in-depth information and to get direct answers, yet they do not reflect the opinions of the masses.
Questionnaires are usually closed surveys that are sent out to consumers via email, mail, telephone and the internet
as well as other methods. The consumers fill them out, sharing their opinions. They are very helpful as they can
reflect the majority of a populace, yet they aren’t very in-depth as they are typically shorter.
“Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the
social sciences, but also in market research and further contexts. Qualitative research gathers an in-depth
understanding of human behaviour and the reasons that govern such behaviour. The qualitative method investigates
the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often
used than large samples.” Qualitative research uses mainly open questions to get a more in-depth idea of someone’s
“Quantitative research refers to the systematic empirical investigation of social phenomena via statistical,
mathematical or computational techniques. The objective of quantitative research is to develop and employ
mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central
to quantitative research because it provides the fundamental connection between empirical observation and
mathematical expression of quantitative relationships. Quantitative data is any data that is in numerical form such as
statistics, percentages, etc. In layman's terms, this means that the quantitative researcher asks a specific, narrow
question and collects a sample of numerical data from participants to answer the question. The researcher analyzes
the data with the help of statistics. The researcher is hoping the numbers will yield an unbiased result that can be
generalized to some larger population.” Quantitative research follows the guidelines of statistical evaluation and
closed questions to get more specific answers.
Closed research involves having “Yes or No” questions or a tick box, or any other method to obtain information. It is
easier to get more opinions but not as detailed responses.
Open research involves more question asking and more in-depth conversation , this achieves more in-depth answers,
but at a cost as it is harder and more expensive to obtain. http://www.statpac.com/surveys/research-methods.htm
The following investigation on methods of research will be judged by
their Ease of use, Accuracy and Speed…
Some questions are easier to answer via the internet, some
are easier to answer via textbooks.
Textbooks are very slow as you have to find the correct
chapters and places on the page, this can be hard if the page
is just a wall of text. Search engines on the internet deliver
the answers almost instantly.
Textbooks are harder to sift through, but the glossary is very
helpful and easy to use. The internet is laid out in a extremely
The internet is not always correct but is usually reliable in
confidence of being correct. Textbooks are almost always
correct, yet can be outdated if they are old.
Demographics: the statistic that refers to population
Psychographics: the research of opinions, attitudes,
personality and morals. Research focuses on interests
activities and opinions.
Class (A, B, C) middle class or white collar, working
class or blue collar, upper class or gold collar etc…
Gender: Male or female
Website (Media know it all)
Genre: Science-fiction, adventure, comedy
Director: Robert Zemeckis
Target audience: People interested in time
travel, everyone as the film is a cult classic
Budget: $19,000,000 (estimated)
Runtime: 116 minutes
The target audience for BTTF was mainly teenagers and
people interested in science-fiction from the eighties, as the
film has aged, it’s audience has grown and the movie is now
considered a cult classic.
The film would appeal to fans of the American sitcom Family
Ties, as Michael J. Fox starred in it.
The target audience for BTTF could have been fans of Robert
Zemeckis if they had seen the 1978 film I Want To Hold Your
Hand that Robert Zemeckis had directed
Young Michael J. Fox, girls would have found him attractive
and guys would have found him relatable as he was on the
show Family Ties, he was found especially relatable to
Young Michael J.
Fox, girls would
have found him
guys would have
relatable as he
was on the show
Family Ties, he
Young Michael J. Fox, girls would have found him
attractive and guys would have found him relatable
as he was on the show Family Ties, he was found
especially relatable to Republicans
Cool looking poster with flames and a cool car
Video DHS cover
Cast names Michael J.
Fox, Christopher Lloyd and
Enjoys a wide variety of music
Not a huge fan of sport
Wants to become a musician
Cooks dinner sometimes
Either an American teenager during the eighties OR a fan (of any age) of
Science fiction and time travelling.
Fan of Robert Zemeckis.
Fan of Michael J. Fox or Christopher Lloyd.
Someone that is a fan of witty comedy.
Someone that can keep up with the alternative universes’.
Someone that is a fan of the 1981 DeLorean DMC-12.
Fans of family comedy.
BTTF made a domestic gross of $210,609,762.
The film made $11,152,500 in it’s opening weekend.
The film was ranked #1 for weekend grossing from it’s release on 3rd of
July 1985 all the way up until the 15th of September 1985.
Pre-1985, people would have been interested in BTTF if they were fans
of Steven Spielberg, his entourage of works include: E.T. The ExtraTerrestrial (1982), The Goonies (1985), Jaws (1975), Raiders of the Lost
Ark (1981), Indiana Jones and The Temple of Doom (1984) among
I asked 6 people the following questions:
Have you seen Back To The Future?:
Have you seen the whole franchise?:
Would you recommend this film to a friend?:
Would you re-watch the film again?:
Are you a fan of Science-Fiction?
Are you a fan of Comedies
Are you a fan of Time travel?
Are you a fan of Robert Zemeckis?
The New York Times:
San Francisco Chronicle: I just don't know how all this sweetness and light will go down with a
The best mainstream film since "E.T.," is an uplifting reminder that Hollywood can still
produce truly great entertainment...The plot is so exquisitely developed that divulging anything beyond the
basic outline might diminish the joyous surprises that await an audience thirsting for originality in a reactionary
medium. [03 July 1985, p.57]
Mr. Zemeckis is able both to keep the story moving and to keep it from going
too far. He handles Back to the Future with the kind of inventiveness that indicates he will be spinning
funny, whimsical tall tales for a long time to come. - Maslin, Janet
teenaged movie audience presumably gung-ho with Rambo - especially now that he's got the presidential seal
of approval. And that's no joke, son! [3 July 1985, p.58]
Los Angeles Times:
It's big, cartoonish and empty, with an interesting premise that is underdeveloped
and overproduced. [3 July 1975, p.Calendar 6] - Benson, Sheila
For girls and boys who like games, ideas and toys, Back to the Future probably is worth an
afternoon's good giggle. But baby boomers be forewarned: You had a better guffaw at Son of Flubber! [3 July
So what we have in the middle of Back to the Future, this seeming kids' movie full of
screeching cars, special effects and lightning storms, is nothing less than an adult reverie. And if families could
be persuaded to see this film together, it might touch off a long night of sharing between parents and children.
[03 July 1985 -] Siskel, Gene
Marty gets in the
Camera traces Marty’s feet as he
walks up to the Delorean
The shot changes to a
runway, a guitar solo
kicks in and flames
appear down the
Marty gets the DeLorean ready for time travel by pressing buttons and setting dials
He lifts his glasses up and looks at
the camera. A narrator asks “How far
ya going?”, he replies: “About thirty
logo appears for
5-8 seconds and
then the screen
fades to black
Close up of Marty with sunglasses on
The teaser trailer for BTTF is made up of mainly shots that closely trace Marty.
Specifically his hands and feet as he operates the time machine. After 50
seconds or so of him starting up the DeLorean. He looks at the camera and a
narrator asks “How far you going?”, he looks at the camera, lifts up his glasses
and retorts “About thirty years.” He then smirks and the shot changes to an
open runway, the typical sound of the DeLorean breaking the sound barrier is
heard echoing as flames ignite along the runway, followed by a guitar solo and
the logo appearing before the fadeout.
Documentary films constitute a broad category of nonfictional motion pictures intended
to document some aspect of reality, primarily for the purposes of instruction or
maintaining a historical record.
The American film critic Pare Lorentz defines a documentary film as "a factual film which
Travelogue films were very popular in the early part of the 20th century (pre-1920’s). They were often
referred to by distributors as "scenics." Scenics were among the most popular sort of films at the time.
Romanticism was incorporated in Robert J. Flaherty's Nanook of the North in 1922. Documentary film
embraced romanticism; Flaherty filmed a number of heavily staged romantic films during this time
period, often showing how his subjects would have lived 100 years earlier and not how they lived right
then. For instance, in Nanook of the North Flaherty did not allow his subjects to shoot a walrus with a
nearby shotgun, but had them use a harpoon instead. Some of Flaherty's staging, such as building a
roofless igloo for interior shots, was done to accommodate the filming technology of the time.
Newsreel tradition is important in documentary film; newsreels were also sometimes staged but were
usually re-enactments of events that had already happened, not attempts to steer events as they were
in the process of happening. For instance, much of the battle footage from the early 20th century was
staged; the cameramen would usually arrive on site after a major battle and re-enact scenes to film
Modern Documentaries. Box office analysts have noted that this film genre has become increasingly successful
in theatrical release with films such as Fahrenheit 9/11, Super Size Me, Food, Inc., Earth, March of the
Penguins, and An Inconvenient Truth among the most prominent examples. Compared to dramatic narrative
films, documentaries typically have far lower budgets which makes them attractive to film companies because
even a limited theatrical release can be highly profitable.
I’d like to talk to you for just a moment about
censorship. The history of
censorship, censorship by definition by country
and the effects it has…
Censorship is the suppression of speech or other public communication which may be considered
objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by a
government, media outlet or other controlling body. It can be done by governments and private
organizations or by individuals who engage in self-censorship
Types of censorship
Moral censorship is the removal of materials that are obscene or
otherwise considered morally questionable. Pornography, for
example, is often censored under this rationale, especially child
pornography, which is illegal and censored in most jurisdictions in the
Military censorship is the process of keeping military intelligence and
tactics confidential and away from the enemy. This is used to counter
espionage, which is the process of gleaning military information.
Political censorship occurs when governments hold back information
from their citizens. This is often done to exert control over the
populace and prevent free expression that might foment rebellion.
Religious censorship is the means by which any material considered
objectionable by a certain faith is removed. This often involves a
dominant religion forcing limitations on less prevalent ones.
Alternatively, one religion may shun the works of another when they
believe the content is not appropriate for their faith.
Corporate censorship is the process by which editors in corporate
media outlets intervene to disrupt the publishing of information that
portrays their business or business partners in a negative light, or
intervene to prevent alternate offers from reaching public exposure.
Citizens of United Kingdom have a negative right to freedom of expression under the common law.
In 1998, the United Kingdom incorporated the European Convention, and the guarantee of freedom
of expression it contains in Article 10, into its domestic law under the Human Rights Act. However
there is a broad sweep of exceptions including threatening, abusive or insulting words or behaviour
intending or likely to cause harassment, alarm or distress or cause a breach of the peace (which has
been used to prohibit racist speech targeted at individuals).
Sending another any article which is indecent or grossly offensive with an intent to cause distress or
anxiety (which has been used to prohibit speech of a racist or anti-religious
nature), incitement, incitement to racial hatred, incitement to religious hatred, incitement to
terrorism including encouragement of terrorism and dissemination of terrorist
publications, glorifying terrorism, collection or possession of a document or record containing
information likely to be of use to a terrorist, treason including compassing or imagining the death of
the monarch or advocating for the abolition of the monarchy (which cannot be successfully
prosecuted), sedition, obscenity, indecency including corruption of public morals and outraging
In general, censorship in the United States, which involves the suppression of speech or
other public communication, raises issues of freedom of speech, which is constitutionally
protected by the First Amendment to the United States Constitution.
This freedom, though fundamental, has also been accompanied since its enshrinement
with contest and controversy. For instance, restraints increased during periods of
widespread anti-communist sentiment, as exemplified by the hearings of the House
Committee on Un-American Activities. It is also legal to express certain forms of hate
speech so long as one does not engage in the acts being discussed, or urge others to
commit illegal acts. However, more severe forms have led to people or groups such as the
Ku Klux Klan being denied certain marching permits or the Westboro Baptist Church
Courts have historically held in general that freedom of speech, in order to exist and
function, necessarily extends to even the unpopular, offensive, and distasteful.
Analysts from Reporters Without Borders rank the United States 32nd in the world in
terms in their Press Freedom Index, updated for 2013. Certain forms of speech, such as
obscenity and defamation, are restricted in major media outlets by the government or by
the industry on its own.
The Streisand effect is the phenomenon whereby an attempt to
hide, remove, or censor a piece of information has the unintended
consequence of publicizing the information more widely, usually via the
Internet. The phenomenon is named after American entertainer Barbra
Streisand, whose attempt in 2003 to suppress photographs of her residence
in Malibu, California, inadvertently generated further publicity.
Billy Joel's pop song "Only the Good Die Young" sparked little comment when it first appeared
on the 1977 album The Stranger, but when it was released as a single in early 1978, religious
groups voiced objections to the lyrics. The Catholic archdiocese in Boston, St. Louis, and
Newark, New Jersey banned the song, and began pressuring radio stations to remove it from
their play lists. "This record would have died out," said Joel. "Nobody would've heard it if they
hadn't tried to cut people off from it. As soon as the kids found out there was some authority
that didn't want them to hear it, they bought it in droves and it became a big hit.”
In January 2008, The Church of Scientology's unsuccessful attempts to get Internet websites to
delete a video of Tom Cruise speaking about Scientology resulted in the creation of Project
In November 2007, Tunisia blocked access to YouTube and DailyMotion after material was
posted of Tunisian political prisoners. Activists and their supporters then started to link the
location of then-President Zine el-Abidine Ben Ali's palace on Google Earth to videos about
civil liberties in general. The Economist said this "turned a low-key human-rights story into a
fashionable global campaign".
I found that questionnaires and interviews
were the most effective ways of gathering
I used mainly the internet to source my
information. I found this the most helpful as
it is fast and efficient and is a great way to
gather lot’s of information speedily.
A focus group is a form of qualitative research in which a
group of people are asked about their
perceptions, opinions, beliefs, and attitudes towards a
product, service, concept, advertisement, idea, or
packaging. Questions are asked in an interactive group
setting where participants are free to talk with other group
It can be a very accurate way to learn and research into a
information collected may not reflect the opinions of the
Focus groups have come under criticism as the practise of
“group think” is very prominent, group think is when the
more “superior” people in a focus group air their voices
more than others do.
Do you think that censorship is needed during time of war?
Is censorship important? Why?
Is propaganda and censorship the same thing?
What is censorship to you?
Can censorship be a good thing?
Good information and primary
and secondary information
Should be more prepared, it was
a bit unclear, it had some good
information, some powerpoint
once too much unnecessary
information and some didn’t
have enough information
Had definitions and he included
links to the sources where he
found them, paused quite
frequently could have had more
detail on some slides
Information is well laid out at
times , at other times it is quite
messy, lots of good information
Not very clear, not
information, rushed it, didn’t
read out some information, too
Not looking at
spoilen, good facts and
I think that I did okay in terms of my power
point itself, I had some good information and
I presented it well within the power point, in
terms of layout and information.
However, my presentation skills were a little
rusty and I wasn’t too great in terms of
presenting my work to the class.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.