CI Holiday Shopping Update Dec 2012
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CI Holiday Shopping Update Dec 2012

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CI Holiday Shopping Update Dec 2012 Presentation Transcript

  • 1. UpdateHoliday Shopping ReportDecember 13, 2012 © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 2. Agenda " !  Overview for Holiday Season "" !  Trends across programs !  Top Categories & Products !  Update from Google Shopping !  Q&A © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 3. Insights Across All Categories… " Clients Across All Verticals 64% IR Top 25 Retailers Are CI Clients 1 in 2 Online CE Sales Tracked by CI 13x Average CI Client Return on Ad Spend 381M Products in the CI Network © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 4. Overview for Holiday Season " © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 5. Holiday Shopping Update " Product Listing Ads (Google Shopping) CI Index Growth: Traffic up +289%, Sales +276% YOY Growth Rate Period December 3 – December 10 © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 6. Product Listing Ads CI Index YOY " "  November PLA Sales were up 353% "  December PLA Sales (to date) were up 257% "  We saw a small lift Green Monday "  Majority of Holiday high days have happened "  Ad Spend Budgets are starting to get reach caps © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 7. Product Listing Ads vs. Product Search " PLA vs. GPS Sales trends, CI IndexThe increase in salesfrom free GPS over theBlack Friday weekendcontinued through lastweek. © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 8. TOTAL Google Traffic YOY (GPLA + GPS) " " TOTAL Google traffic 2012 (blue) vs. 2011 (red)As a combination of allGoogle programs, traffic Cyber"Monday"levels continue to surpass Black"Friday"last year in the Index. © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 9. Category & Product Trends " © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 10. Shopping Trends (Clicks) " !Traffic!Performance Rank week over week "DecemberTop 10 TrendingCategories basedon clicks © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 11. Shopping Trends (Sales) " Sales!Performance Rank week over week "DecemberTop 10 TrendingCategories basedon sales © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 12. Shopping Trends (Sales) " !Sales!Trend!week over week "DecemberTop 10 TrendingCategoriesbased on sales © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 13. Top Products/Brands by Category " December 2-8, Top Trending (Sales) Products / Brands Category! #1! #2! #3!Apparel,!Shoes!and!Jewelry! Diamond"Accent"Double"Looped"Infinity" Ann"Taylor"Alpine"Apple"Double"Illusion" Mens!Levis!505"Straight"Jeans" Pendant"" Sweater"AutomoDve,!Boats,!Vehicles! Stanley"500IAmp"Jump"Starter"with" 900"Amp"Peak"Jumpstarter" Razor"Pocket"Rocket"Scooter"Blue" Compressor"Electronics!and!CompuDng! Apple!iPad"4"WiFi"(16GB,"32GB"or"64GB)" Apple!iPod"Touch"(16GB"or"32GB)"" Sceptre"32""Class"LCD"720p"60Hz"HDTV" with"Bonus"Accessory"Flowers,!Food!and!GiMs! $100!Walmart"GiZ"Card" $25"GiZ"Card" 4x8"Gree]ng"Card"Health!and!Beauty! Philips!Norelco"1150X/40"SensoTouch" SEPHORA"COLLECTION"Color"Daze" Philips!Norelco"SensoTouch"2D"1150X/40" 2D"Electric"Razor" Blockbuster" Electric"Razor"Home,!Office!and!Pets! HammerMills"Copy"Plus"Copy"Paper" Staples"Copy"Paper,"8"1/2""x"11","Case" NOOK"Simple"Touch"Sports,!Games!and!Toys! Nintendo!I"Nintendo!Wii!U"Console" Nintendo!I"3DS"XL"with"Mario"Kart"7" Nintendo"3DS"XL"Value"Bundle" Deluxe"Set"" Bundle"(Blue/Black)"Baby!! Pampers"Cruisers"Diapers"XL"Case"" Graco!Freeport"Crib"" Pampers!Swaddlers"Diapers"XL"Case"II" © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 14. 8 billion1 billion100,000© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 15. Google Shopping Top 15 Queries " espresso maker kindle fire wii u wii u nexus 7 iphone 5 ipad mini ipad mini ipad mini nexus 7 uggs nexus 7 iphone 5 wii u ipadBlack ipad Cyber ipad Thurs kindle fire samsung galaxy s3 iphone 5 uggsFriday uggs Monday north face day windows 8Nov 23 kindle fire Nov 26 samsung galaxy s3 Dec 13 samsung galaxy s3 espresso machine beats by dre elf on the shelf black friday 2012 kindle fire hd beats by dre north face black ops 2 north face windows 8 toms nexus 4 beats by dre kindle black ops 2 xbox windows 8 xbox %!Change:!Nov!1!X!13! © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 16. Google Shopping Update " Google Shopping Queries, Nov 12 – Dec 12 wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox 11/12 11/13 11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/21 11/22 11/23 11/24 11/25 11/26 11/27 11/28 11/29 11/30 12/1 12/2 12/3 12/4 12/5 12/6 12/7 12/8 12/9 12/10 12/11 12/12 nexus 4 © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 17. Google Shopping Update " Google Shopping Queries, Nov 12 – Dec 12 Nexus"7" Kindle"Fire" Wii"U" sale" wii u North"America"" Elf"on"the" Shelf" iphone 5 launch" ipad mini iPad"" Nexus"4" Mini" nexus 7 iPhone"5" ipad Uggs" kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox 11/12 11/13 11/14 11/15 11/16 11/17 11/18 11/19 11/20 11/21 11/22 11/23 11/24 11/25 11/26 11/27 11/28 11/29 11/30 12/1 12/2 12/3 12/4 12/5 12/6 12/7 12/8 12/9 12/10 12/11 12/12 nexus 4 © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 18. Google Shopping Update " © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 19. New Google Shopping Tools " 360 Degree Views “Visually Similar” © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 20. Merchant Center Data " Keep auditing the Merchant Center Data Data"Quality" Paid"vs."Free" Affiliate"opt"in"/"out" © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 21. Post Holiday " "  Consider the post Holiday conversion cliff (drops 50%) "  Consider lower bids from Dec 23th - 25th "  Break out “year end” promotional or clearance ad groups "  Lower holiday specific category bids (decorations, etc) © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 22. Q&A " © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.
  • 23. UpdateDon’t miss our next report on January 10that 11:30 a.m PT / 2:30 p.m ETVisit http://www.ciboost.com/events/shoppingfor registration informationor for more help with PLA …Go to CI “Resource Center” on CIBoost.com © 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.