C:\fakepath\circle of influence

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C:\fakepath\circle of influence

  1. 1. Marketing Your Circles of Influence <br />By Jim Warner & Larry Cragun<br />ATOM And Hub And Spokes Solutions<br />
  2. 2. Consider Your Community & How You Interact<br />And How To Properly Build Your Business.<br />
  3. 3. Your Community Is Going To Select Someone. You Want It To Be You<br />This Approach Implements Long Proven Concepts Combined With Social Media Marketing Principles. <br />
  4. 4. Your Community Is Going To Select Someone. You Want It To Be You<br />They concepts are:<br />Natural<br />Genuine<br />And important. <br />
  5. 5. Facts:<br />They Can’t Choose You Unless They Know You or Know Of You.<br />You need to meet them (mets).<br />You need to be connected To them.<br />You Could Use Some Advocates<br />
  6. 6. THE GOALS<br />Move people in your community so they become:<br />Clients, Advocates, & Core to your business.<br />Meet them – Connect with them<br />Prevent missed opportunities.<br />Be accountable and focused.<br />
  7. 7. The Center Circle =Core <br />
  8. 8. The Outer Circle =Those In Your Community You Have Not Met<br />
  9. 9. Not Met – MetConnected – Not Connected<br />In your community there are people who:<br />Don’t know you or of you.<br />Know you, of you, & you haven’t met.<br />Who you have met but not connected with.<br />Who you have connected with but they are not advocates.<br />Who are advocates but not Core<br />
  10. 10. What is your community?<br />1- On line.<br />2- Through activities<br />3- Geographical<br />Agenda: How To Move From Outer Circles To Inner Circles<br />Community<br />
  11. 11. Meeting your community?<br />Agenda: How To Move From Outer Circles To Inner Circles<br />Community<br />1- On line.<br />2- Referrals.<br />3- Connections<br />
  12. 12. Connecting With Your Community .<br />Not that hard approach: Not about you, Not about Biz.<br />1- On line<br />2- Personal Contacts<br />Agenda: How To Move From Outer Circles To Inner Circles<br />Community<br />
  13. 13. This is why:<br /> 1- Your online resume and references are like gold.<br />2- You provide online content: value.<br />People Research Online<br />Community<br />
  14. 14. From Community to Core<br />Just Do It.<br />Agenda: How To Move From Outer Circles To Inner Circles<br />Meet Them<br />
  15. 15. From Community to Core<br />Just Do It.<br />Agenda: How To Move From Outer Circles To Inner Circles<br />Connect With Them<br />Name, Facebook or Email & Permission<br />
  16. 16. From Community to Core<br />Just Do It.<br />Agenda: How To Move From Outer Circles To Inner Circles<br />You do this to build your Biz<br />
  17. 17. From Community to Core<br />Just Do It.<br />Agenda: How To Move From Outer Circles To Inner Circles<br />But It’s Mostly About Them<br />
  18. 18. This is why a blog is more powerful than a website: Google – Bing –Inexpensive – Easy to learn<br />Directs People To The Hub<br />Bringing them into the inner circles is how you obtain clients and create core relationships.<br />Your online content is the hub:<br />The Role Of The Hub & Spokes Solution<br />Where They Find you<br />Everything You Do<br />Spokes We Promote<br />Facebook (Fun Page & Fan Page) – Twitter – LinkedIn<br />Email (not Spam) – Farming - <br />Don’t Be A Bore<br />
  19. 19. All Marketing Points to Your Hub<br />.<br />
  20. 20. Sometimes it’s the constant interesting connections that make it you when they are ready.<br />Sometimes it’s right from community not met to will you be my agent.<br />Sometimes it’s “oh I need an agent”<br />When they do, it’s much more than a lead. They have become your trusted friend.<br />From Community to Client<br />Move From Outer Circles To The Inner Circles<br />Find You On Line<br />Meet You<br />Connect With You<br />Contact You<br />
  21. 21. An Easy Way To Connect with 1000+<br />From your blog to 1000’s <br />Touching Your Community<br />Occasional <br />Email<br />
  22. 22. This Is Also A Way<br />From Community not met to Core<br />Touching Your Community<br />CORE<br />Goal: Add to any circle and start moving them in. <br />
  23. 23. For Our Connect Team:<br />We Live & Teach These concepts because they work.<br />Coaching - Accountability<br />As A Team We Can Be Accountable<br />It’s one thing to talk or plan<br /> – it’s another to execute.<br />
  24. 24. Let’s Get Serious<br />What is your community?<br />How do you reach them?<br />Why should they trust you?<br />Who Knows You Are In The Business?<br />What is your message to them?<br />How are you touching them?<br />Do You Have Advocates?<br />Who are your core or potential core?<br />How are you important to them?<br />How often do you touch them? <br />What is your value to them?<br />
  25. 25. Do These And Stand Out! <br />Prioritize, Focus, And Execute: No Excuses<br />
  26. 26. What will you do next week?<br />What Did You Do Last week that was relevant?<br />.<br />Be Accountable<br />
  27. 27. Let’s All Just Do It! <br />Coaching - Accountability<br />

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