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C:\fakepath\circle of influence

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Transcript

  • 1. Marketing Your Circles of Influence
    By Jim Warner & Larry Cragun
    ATOM And Hub And Spokes Solutions
  • 2. Consider Your Community & How You Interact
    And How To Properly Build Your Business.
  • 3. Your Community Is Going To Select Someone. You Want It To Be You
    This Approach Implements Long Proven Concepts Combined With Social Media Marketing Principles.
  • 4. Your Community Is Going To Select Someone. You Want It To Be You
    They concepts are:
    Natural
    Genuine
    And important.
  • 5. Facts:
    They Can’t Choose You Unless They Know You or Know Of You.
    You need to meet them (mets).
    You need to be connected To them.
    You Could Use Some Advocates
  • 6. THE GOALS
    Move people in your community so they become:
    Clients, Advocates, & Core to your business.
    Meet them – Connect with them
    Prevent missed opportunities.
    Be accountable and focused.
  • 7. The Center Circle =Core
  • 8. The Outer Circle =Those In Your Community You Have Not Met
  • 9. Not Met – MetConnected – Not Connected
    In your community there are people who:
    Don’t know you or of you.
    Know you, of you, & you haven’t met.
    Who you have met but not connected with.
    Who you have connected with but they are not advocates.
    Who are advocates but not Core
  • 10. What is your community?
    1- On line.
    2- Through activities
    3- Geographical
    Agenda: How To Move From Outer Circles To Inner Circles
    Community
  • 11. Meeting your community?
    Agenda: How To Move From Outer Circles To Inner Circles
    Community
    1- On line.
    2- Referrals.
    3- Connections
  • 12. Connecting With Your Community .
    Not that hard approach: Not about you, Not about Biz.
    1- On line
    2- Personal Contacts
    Agenda: How To Move From Outer Circles To Inner Circles
    Community
  • 13. This is why:
    1- Your online resume and references are like gold.
    2- You provide online content: value.
    People Research Online
    Community
  • 14. From Community to Core
    Just Do It.
    Agenda: How To Move From Outer Circles To Inner Circles
    Meet Them
  • 15. From Community to Core
    Just Do It.
    Agenda: How To Move From Outer Circles To Inner Circles
    Connect With Them
    Name, Facebook or Email & Permission
  • 16. From Community to Core
    Just Do It.
    Agenda: How To Move From Outer Circles To Inner Circles
    You do this to build your Biz
  • 17. From Community to Core
    Just Do It.
    Agenda: How To Move From Outer Circles To Inner Circles
    But It’s Mostly About Them
  • 18. This is why a blog is more powerful than a website: Google – Bing –Inexpensive – Easy to learn
    Directs People To The Hub
    Bringing them into the inner circles is how you obtain clients and create core relationships.
    Your online content is the hub:
    The Role Of The Hub & Spokes Solution
    Where They Find you
    Everything You Do
    Spokes We Promote
    Facebook (Fun Page & Fan Page) – Twitter – LinkedIn
    Email (not Spam) – Farming -
    Don’t Be A Bore
  • 19. All Marketing Points to Your Hub
    .
  • 20. Sometimes it’s the constant interesting connections that make it you when they are ready.
    Sometimes it’s right from community not met to will you be my agent.
    Sometimes it’s “oh I need an agent”
    When they do, it’s much more than a lead. They have become your trusted friend.
    From Community to Client
    Move From Outer Circles To The Inner Circles
    Find You On Line
    Meet You
    Connect With You
    Contact You
  • 21. An Easy Way To Connect with 1000+
    From your blog to 1000’s
    Touching Your Community
    Occasional
    Email
  • 22. This Is Also A Way
    From Community not met to Core
    Touching Your Community
    CORE
    Goal: Add to any circle and start moving them in.
  • 23. For Our Connect Team:
    We Live & Teach These concepts because they work.
    Coaching - Accountability
    As A Team We Can Be Accountable
    It’s one thing to talk or plan
    – it’s another to execute.
  • 24. Let’s Get Serious
    What is your community?
    How do you reach them?
    Why should they trust you?
    Who Knows You Are In The Business?
    What is your message to them?
    How are you touching them?
    Do You Have Advocates?
    Who are your core or potential core?
    How are you important to them?
    How often do you touch them?
    What is your value to them?
  • 25. Do These And Stand Out!
    Prioritize, Focus, And Execute: No Excuses
  • 26. What will you do next week?
    What Did You Do Last week that was relevant?
    .
    Be Accountable
  • 27. Let’s All Just Do It!
    Coaching - Accountability