Transmedia Movie Marketing and App: Twitter Movie RebatePresentation Transcript
Transmedia Movie Marketing and App Twitter App Movie Rebate
Movies want warm bodies in seats on opening weekend Problem
Expensive TV advertisements An expensive and outdated static website “social media” “Cutting edge” Facebook page Current Movie Marketing Strategy
Expensive $$$ No way to measure your results How many dollars of your advertising budget is actually going to getting bodies in those seats? OUT DATED, ANCIENT, INEFFECTIVE, UNMEASURABLE Results
1) Get WARM BODIES in movie seats on opening weekend and spike ticket sales 2) OWN word of mouth BUZZ 3) Guarantee that 98% of every dollar is spent directlyon getting that warm body in a seat! Twitter App Movie Rebate
Fans Tweet #[NewMovie] 3 times three days before opening weekend. Fans BUY TICKETS on opening weekend First _ _, 000 fans who tweeted get their movie tickets free (rebated) How it works #[NewMovie]
1) WARM BODIES in movie seats spike opening weekend sales! 2) Creates word of mouth BUZZ through SOCIAL MEDIA 3) 98% of every dollar is spent directlyon ticket sales to make QUANTIFIABLE RESULTS! SUCCESS!