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Transmedia Movie Marketing and App: Twitter Movie Rebate
 

Transmedia Movie Marketing and App: Twitter Movie Rebate

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    Transmedia Movie Marketing and App: Twitter Movie Rebate Transmedia Movie Marketing and App: Twitter Movie Rebate Presentation Transcript

    • Transmedia Movie Marketing and App
      Twitter App Movie Rebate
    • Movies want warm bodies in seats on opening weekend
      Problem
    • Expensive TV advertisements
      An expensive and outdated static website “social media”
      “Cutting edge” Facebook page
      Current Movie Marketing Strategy
    • Expensive $$$
      No way to measure your results
      How many dollars of your advertising budget is actually going to getting bodies in those seats?
      OUT DATED, ANCIENT, INEFFECTIVE, UNMEASURABLE
      Results
    • 1) Get WARM BODIES in movie seats on opening weekend and spike ticket sales
      2) OWN word of mouth BUZZ
      3) Guarantee that 98% of every dollar is spent directlyon getting that warm body in a seat!
      Twitter App Movie Rebate
    • Fans Tweet #[NewMovie] 3 times three days before opening weekend.
      Fans BUY TICKETS on opening weekend
      First _ _, 000 fans who tweeted get their movie tickets free (rebated)
      How it works #[NewMovie]
    • 1) WARM BODIES in movie seats spike opening weekend sales!
      2) Creates word of mouth BUZZ through SOCIAL MEDIA
      3) 98% of every dollar is spent directlyon ticket sales to make QUANTIFIABLE RESULTS!
      SUCCESS!