Social Media Marketing With Ryan Lewis of Bonfire Marketing - Oregon Entrepreneurs Network Presentation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites

    Social Media Marketing With Ryan Lewis of Bonfire Marketing - Oregon Entrepreneurs Network Presentation - Presentation Transcript

    1. Social Media…?
    2. What Happened to Tradition?
      It’s Right here!
    3. The 10,000 Foot View of Why…
    4. Where is everyone going?
    5. But don’t worry about the tools yet
    6. After all…..
    7. Here’s a Secret…
      No one likes advertising!
    8. Consumers like…
      Learning
      Events
      Value
      Relevance
      Exclusivity
      Entertainment
    9. A small % create, but that number is increasing
    10. What do I do?
      First, Listen
    11. How to listen…Create a Dashboard
      Great User Interface and Widgets
      Perfect for Sharing Privately with a Team
      Stable and Info in a Stream
      Step by Step How To
      http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
    12. Web Keyword Search
    13. Advanced Search on Twitter
      Features to Notice
    14. Think about that…
      Real time monitoring of key influencer
      Geographic relevance filtering
      Tone and emotion about topics
      Links that are being shared
    15. Real Time Conversations on Twitter
    16. The feed goes here
      And comes out here
      And it’s all in real time!!!
    17. In a…
      Information
    18. MYTH
      Perception
      80% of CEO’s believe their brand provides superior customer experience
      Reality
      8% of their customer agree
      (Bain & Company)
    19. Second, Know Thyself
      Focus on your strengths
      Photos
      Flickr, Picasa, Facebook, Twitpic
      Video
      YouTube, Facebook, Vimeo,
      White Pages
      Scribd, issuu, docstoc
      Education
      Slideshare, YouTube
      Communication
      Twitter, Facebook, LinkedIn
    20. Third, Know Thy Customer
      Demographics
      Behaviors
      Needs
      http://www.forrester.com/groundswell/profile_tool.html
    21. Fourth….BUILD!
      Company Profile
      Company Page
      Company Blog
    22. A Blog
      Controlled message
      Simple to manage
      RSS feed stream
      Foundation for all outgoing messaging
      Automation
      SEO Compliant
      Repurpose Industry Material
    23. Automation
      Blog
      Group
      Page
      All you have to do is blog and RSS does the rest
    24. Social Media Success Hinges on PassionWhat is Your 1 Thing?
      BMW – Driving
      Amazon – Books
      Geico – Savings
      REI – Outdoors
      Harley Davidson – Freedom
      Intel – Innovation
      Nordstrom – Service
      Know your 1 thing and be the best
    25. The Set Up
      Education?
      Branding?
      Start a Group
      Drive awareness, but do not brand
      Rally and inspire to act
      Limit messaging (1 per week max)
      Invite all friends to group
      Start a Cause
      Cause application
      Invite all friends to cause
      Build a Page http://www.facebook.com/advertising/?pages
      Build page completely
      Upload pictures/video
      Incorporate Blog RSS feed into notes
      Add applications –Twitter, Youtube, Flickr
      Invite all friends to become a fan
      Update fans weekly and as events come up
    26. Why? Precise Demographics
    27. Why?
      260,000,000 Active Users!
      (and all activities are viral on the newsfeed)
    28. The Set Up
      On Twitter.com
      Applications
      Name – Use a person’s name
      URL – Get close to your business name
      Icon – 48x48 logo
      Background Customization – No more than 800k
      Invite all friends in contact list – Gmail, Yahoo, Hotmail
      HootSuite
      Build profile
      Add Twitter accounts
      Import RSS feed (under settings)
      Bonus: schedule tweets
    29. HootSuite Analytics
    30. Why?
      Twitter Page SEO
      Google is indexing Tweets with heavy relevance
    31. Why?
      Research
      What are people saying?
    32. Why?
      Content Generation Engine
      import a widget to your website
    33. Why?
      Word-of-Mouth “Passalong”
      Spreading value and information virally
    34. Why?
      PR Gravity
      Journalist are using Twitter!

    + Oregon Entrepreneurs NetworkOregon Entrepreneurs Network, 3 months ago

    custom

    371 views, 2 favs, 1 embeds more stats

    The Oregon Entrepreneurs Network (OEN) is the large more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 371
      • 367 on SlideShare
      • 4 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 0
    Most viewed embeds
    • 4 views on http://www.oen.org

    more

    All embeds
    • 4 views on http://www.oen.org

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories