Keynote at SMAP2012: Personalized Access to TV Content

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  • 1. Personalizing TV Interaction with Social & Semantic Web Lora Aroyo VU University Amsterdam @laroyoWednesday, December 12, 12
  • 2. Wednesday, December 12, 12
  • 3. Wednesday, December 12, 12
  • 4. Wednesday, December 12, 12
  • 5. Wednesday, December 12, 12
  • 6. Wednesday, December 12, 12
  • 7. Web vs. TV© Ugli. on the Walls of BBC London TV is the WebWednesday, December 12, 12
  • 8. © Dan BrickleyWednesday, December 12, 12
  • 9. Wednesday, December 12, 12
  • 10. 42% of UK adults who use Internet while watching TV also discuss or comment on programs they are watching © Ericsson ComsumerLab: TV & Web Consumer Trends 2011Wednesday, December 12, 12
  • 11. © VickyBuser, BBC but ...Wednesday, December 12, 12
  • 12. © RedBee Slides at MIPCube2012 lost in spaceWednesday, December 12, 12
  • 13. demand for experienceWednesday, December 12, 12
  • 14. © RedBee Slides at MIPCube2012Wednesday, December 12, 12
  • 15. © Ericsson ComsumerLab: TV & Web Consumer Trends 2011 Social RecommendationsWednesday, December 12, 12
  • 16. Wednesday, December 12, 12
  • 17. COMMUNITY-BASED EXPERIENCE not a single TV-viewer activity any moreWednesday, December 12, 12
  • 18. SOCIAL VIEWING SCENARIOS for more details check out our blog at http://notube.tvWednesday, December 12, 12
  • 19. ADAPT INDIVIDUAL SECOND SCREEN EXPERIENCE for more details check out our blog at http://notube.tvWednesday, December 12, 12
  • 20. © Ugli. on the Walls of BBC London Social & Personalized TVWednesday, December 12, 12
  • 21. http://notube.tvWednesday, December 12, 12
  • 22. User Perspective • what is the role of social recommendations? • how do people watch TV together? • how devices influence watching? • what are perceived trade-offs for privacy vs. personalization?Wednesday, December 12, 12
  • 23. NoTube’s Beancounter aggregate, analyze & profileWednesday, December 12, 12
  • 24. NoTube’s User Activities aggregateWednesday, December 12, 12
  • 25. NoTube’s User Interests profileWednesday, December 12, 12
  • 26. NoTube’s N-Screen drag & drop, shuffle, sharing & TV control N-Screen drag & drop, sharing & TV controlWednesday, December 12, 12
  • 27. Technology Perspective • what is the role of metadata in TV & Apps? • what are ways to share information in real time? • what are ways to sync TV & other metadata? • what is an easy way for devices to find & talk to each other?Wednesday, December 12, 12
  • 28. Open Web Standards & Data • access to basic metadata about programs • links are the basic currency of social media • URIs for the things you watch • links to related Web entities • even a small amount of metadata enables interesting appsWednesday, December 12, 12
  • 29. Recommendations in NoTube © Dan Brickley • surface interesting, new & relevant programs to individual and group users • combine in a complementary way different statistical & semantic approaches • define metrics for, e.g. serendipity, diversity, relevanceWednesday, December 12, 12
  • 30. TV Preference Data: Sparse & Fragmented Even for a single service (e.g. Netflix) challenges multiply: • often no global view, only per-user data • many ways of identifying same content item • many ways of identifying same user • many ways of identifying entities e.g. actors, directors, ... © Dan BrickleyWednesday, December 12, 12
  • 31. TV Preferences in NoTube • Inferred from the Social Web • tweets, FB likes, last.fm listened, etc. • weighted interests • Represented using Linked Data web identifiers • record-linkage: facebook.com/pages/ dbpedia.org/ • NLP: #littlebritain http://dbpedia.org/resource/Matt_Lucas http://dbpedia.org/resource/David_WalliamsWednesday, December 12, 12
  • 32. TV Preferences in NoTube • Inferred from the Social Web • tweets, FB likes, last.fm listened, etc. • weighted interests • Represented using Linked Data web identifiers • record-linkage: facebook.com/pages/ dbpedia.org/ • NLP: #littlebritain Brilliant british humor by Matt Lucas & David Walliams - whole range of facinating characters portraying diversity of british society http://dbpedia.org/resource/Matt_Lucas http://dbpedia.org/resource/David_WalliamsWednesday, December 12, 12
  • 33. From Predictability to SerendipityWednesday, December 12, 12
  • 34. From Predictability to Serendipity Secret Paul Merton Gardens looks at Alfred Hitchcock Make ‘em laughWednesday, December 12, 12
  • 35. From Predictability to Serendipity format at documentary Secret form form Paul Merton at Gardens looks at Alfred Hitchcock Make ‘em laughWednesday, December 12, 12
  • 36. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton at Gardens genre looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em award laugh Grammy Awards homes and gardensWednesday, December 12, 12
  • 37. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em an award laugh Grammy Awards homes and ch or gardens Paul Merton pa rtn er Caroline Quentin ac to r ge Life of nr e Riley comedyWednesday, December 12, 12
  • 38. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge genre nr Alfred Hitchcock aw and the media e ard Make ‘em an award laugh Grammy Awards homes and ch or gardens Paul Merton infl uen ce pa rtn er Spike act Milligan or The adventures Caroline of Barry Quentin McKenzie ac to r ge nre Life of nr form e ge Riley at comedy filmWednesday, December 12, 12
  • 39. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge Alfred Hitchcock aw and the media genre nr e Heterogeneous patterns ard Make ‘em an award laugh Grammy Awards homes and ch or gardens synopsis influence Charlie enrichment Paul Merton infl uen Chaplin Shanghai pa ce Knights rtn er Spike gen act re at Milligan or The adventures form Caroline of Barry action and Quentin ac McKenzie adventure ac to to r r ge nre Life of nr form e ge Riley at comedy Jackie Chan filmWednesday, December 12, 12
  • 40. From Predictability to Serendipity at documentary format Secret Basic patterns form form Paul Merton genre at Gardens Homogeneous patterns looks at art culture ge Alfred Hitchcock aw and the media genre nr e Heterogeneous patterns ard Make ‘em an award laugh Grammy Awards homes and ch synopsis or gardens enrichment synopsis influence Charlie enrichment Paul Merton infl uen Chaplin Shanghai pa ce Knights Alfred rtn er Spike gen Hitchcock act re at Milligan or The adventures form Caroline of Barry action and director Quentin ac McKenzie adventure ac to to r r ge nre Life of nr form Suspicion e ge Riley at d comedy Jackie ar ge form Chan aw at nre Academy film Awards ThrillerWednesday, December 12, 12
  • 41. Weak Semantics & Strong StatisticsWednesday, December 12, 12
  • 42. Weak Semantics & Strong Statistics Paul Merton looks at anchor Paul partner Alfred Hitchcock Merton Caroline Quentin or act at form ge nre Life of Riley documentary art culture and the mediaWednesday, December 12, 12
  • 43. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley documentary art culture and the mediaWednesday, December 12, 12
  • 44. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley documentary art culture and the media 25 year old women with 1 childWednesday, December 12, 12
  • 45. Weak Semantics & Strong Statistics Paul Merton woman looks at anchor User Alfred Hitchcock Paul partner Caroline 25 years old Merton profile Quentin 1 child or act at form ge nre Life of Riley Similar users documentary art culture and the media 25 year old women with 1 childWednesday, December 12, 12
  • 46. Challenges • data challenges multiply with Web openness • serendipitous social recommendations are preferred • it is not about (single) algorithms any more • it is about the metricsWednesday, December 12, 12
  • 47. finding INTERESTING PROGRAMMES sharing them ♥ suggestions activities your past Social Web based on ♥ suggestions based on programmes others have watched linking programmes by guests, actors, ♥ drag & drop ✔ presenters etc. ✔ shuffle option for programme selection ♥ ♥ swapping suggestions with specific friends ? explaining recommendations ? sharing suggestions with others in the same room ? sharing to watch immediately controlling the TV ♥ drag & drop to change whats playing on TV watching with friends ✔ watching together apart in different locations ✘ changing programmes on someone elses TVWednesday, December 12, 12
  • 48. What’s now • The move to IP - opportunity to discover what people watch in greater breadth and depth • gather consumers’ viewing behavior & video streams • combine them with enhanced EPG as input for a holistic live-stream data mining analysis • generate a high-quality linked open dataset (LOD) describing live TV programming • market research on viewing behaviorWednesday, December 12, 12
  • 49. More from NoTube ... © Dan Brickley @notubeproject http://notube.tv http://www.slideshare.net/NoTubeProjectWednesday, December 12, 12
  • 50. Thank you • for their slides & visuals: •Dan Brickley, Valentina Maccatrozzo, •Vicky Buser, Libby Miller, •Davide Palmisano, and the whole NoTube teamWednesday, December 12, 12
  • 51. Wednesday, December 12, 12