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  • ----- Meeting Notes (2/12/13 15:36) ----- Set up times where we'll be there and they can talk to people we should talk about what we'll be doing beyond today
  • Moving on to
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • Moving on to ----- Meeting Notes (2/12/13 15:36) ----- as their commenting and
  • *connecting with Facebook is the ideal way to sign up for Pinterest. new news feed layout finds recommended friends connects your facebook page to the pinterest app
  • Be relevant! Understand what your clientele is looking for, what they are most interested in buying/pinning, and what related industries or topics they are seeking out. These aren ’ t advertising boards, it ’ s curated content surrounding the lifestyle of your potentional clients. When your brainstorming Pinterest boards, think about your hobbies and industry expertise but also your customers ’ buying habits, average age, lifystyle. Pinterest boards are a great way to showcase your in expert in real estate AND NYC living, this will help potential clients understand the market you sell and build trust that you understand their needs.
  • Try not to manually upload pins to boards. Images should be hosted on sites with your point of contact - townrealestate.com, TOWN ’s youtube, your blog.
  • The Pin It button allows you to easily Pin things you find on the web Repins
  • You can also pin videos to your boards.
  • The repin button allows you to take existing content from those you follow and put it onto an existing or new board. It ’s Pinterest etiquette to always credit where your repin is coming from, in this case Connie Wong. Mention them in your description with an “@” sign in front of their name. Repins
  • Moving on to
  • From the home page.
  • From the your profile.
  • Think about: Location Use case Audience, make specific boards for specific audience members Incorporate Hashtags
  • As with any social network, building reach through a strong fundamental base of followers is the key to long-term lead generation.
  • Like and Comment on the pins of those your following.
  • Growing visual element of Facebook will make
  • Moving on to ----- Meeting Notes (2/12/13 16:03) ----- GEO CHIRP (lets you see who's talking about you in) check out nyt article on restauranteurs who are now brokers
  • Moving on to

Town pinterest Town pinterest Presentation Transcript

  • SOCIAL MEDIA FOR REALESTATE PROFESSIONALS
  • PINTEREST
  • What:Pinterest allows users to create virtual inspirationboards of images found on the web. Usersbrowse other boards in the community and havethe ability to comment and like boards or pins.There is additional functionality that allows usersto repin finds to their own boards creating a viralsharing environment.
  • Why?•3rd highest referral traffic rater behindFacebook and Twitter•Pinterest referrals are 10 percent more likely tomake a purchase and spend 10 percent more.•Pinterest referrals spend 70% more money thannon-social channel referrals•Link-building and increased traffic to your pageor blog
  • Pinterest BuzzwordsPin: An image added to Pinterest (.jpg, .png, .gif images only)Pinboard (board): A set of theme-based pinsPinning: The act of visually sharing contentRepin: Reposting somebody else’s pin to your own BoardPin It Button: Button that can be placed on website to facilitatesharing on Pinterest. Pins added with the Pin It buttonautomatically link back to the source sitePinner: Person who does the sharingHashtag: Using the # sign in front of a word or phrase which willlink the phrase and aggregate your content with other pins thatshare the same hashtag
  • Anatomy of PinterestProfile: • Describe yourself, job and interests in your “About Me” • Add a photo of yourself • Link it to your TOWN page, blog or personal website • Link to your Twitter and Facebook profile • Add your location - be specific in your description as well
  • Anatomy of PinterestBoards
  • Anatomy of PinterestPins
  • Anatomy of Pinterest Home ViewSuggested Users to Follow
  • Anatomy of PinterestRecent Activity •New Followers •Repins •Likes
  • Anatomy of Pinterest •Pins from users you’re following •Sort by different categories, popular pins or price points.
  • Setting up your Profile1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email address
  • What to Pin:Board ideas:•Staging Inspiration/Tips•Curb Appeal•Neighborhood Specific Boards•Favorite Quotes•Personal Hobbies•Interior Design•Architecture/Art•Videos/Tours Pin ratio should be 3 outside links to 1 personal link
  • Uploading PinsManually Uploading Pins
  • Pinning ItemsThe Pin It button
  • Pinning ItemsVideos
  • Pinning ItemsThe Repin
  • Creating BoardsCan also create boards with thePin It or Repin Actions
  • Creating Boards
  • Creating Boards
  • DescriptionsBeing as descriptive as possible when pinning, repinning andcreating boards is key to having a standout Pinterest presence.•Most commented & repinned items use 200-310 characters (out of 500 allowed chars.)•Include relevant keywords, contextualinformation, and links to the content in thepost.•Be Specfic•Use Hashtags
  • Grow your FollowingAfter you have your first few boards going, startfollowing others You can follow a user, or opt to follow board’s that are more specific to your interest.
  • Grow your following
  • Grow your followingShare interesting Pins and Boards with your Facebook/Twitter community
  • Action Items• Write a detailed description of yourself• Start 2-3 Pinterest Boards• Share a Pin to Twitter/Facebook
  • Rosemary Abdelshahid 212.355.9090 x 224 rosemary@nylmedia.com Rosemary Dorsett 212.355.9090 rdorsett@nylmedia.comhttp://www.slideshare.net/larosamaria0/