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  • ----- Meeting Notes (2/12/13 15:36) ----- Set up times where we'll be there and they can talk to people we should talk about what we'll be doing beyond today
  • III. Good Examples IV. Filling out V. Connecting VI. Best Practices VII. Goals
  • Moving on to
  • Moving on to
  • Moving on to
  • The home tab is the default destination you are taken to once signed into your account. This is a live feed of photo posted by you and those you follow. You can easily comment, like, tweet or report photos from this view.
  • Use the home screen of the Explore tab will feature 15 of the most popular photos on Instagram at that time. These 15 photos will rotate as likes and activity fluctuates throughout the day. Search for other users and hashtags by typing at the top of the Explore page.
  • Take photos natively in the app or use photos you have saved in your mobile photo gallery. Filter options appear at the bottom of the screen to transform you snapshots before you share.
  • Two tabs make up the News Feed. News has all alerts regarding your profile, new followers, who’s liking your photos, and new comments either on your photos or where you’re mentioned. Following tracks the activity of those you’re following: who’s liking what photos, following new people or commenting on others photos.
  • Your profile displays your user name, bio, follower information and Instagram photos to date. The Settings menu is located in the top right corner. You can edit your profile (username, name, bio, website and contact information) directly from this page.
  • Your settings page is where all the photos you’ve liked are stored. You can edit your social share settings with other platforms, log out, edit privacy settings and find friends from here as well.
  • Your profile displays your user name, bio, follower information and Instagram photos to date. The Settings menu is located in the top right corner. You can edit your profile (username, name, bio, website and contact information) directly from this page.
  • Your settings page is where all the photos you’ve liked are stored. You can edit your social share settings with other platforms, log out, edit privacy settings and find friends from here as well.
  • Your Instagram profile can be found on the web at instagram.com/yourusername. If your privacy settings are public, anyone will be able to see your photos online (and in the app). Private users’ photos are shown to approved users once they are logged into their Web account. You can like, comment and manage basic public biography information from your web profile. The cover photos at the top of your Web profile alternate at random. Functionality only available on the App:      Change privacy settings
  • Moving on to
  • benjamin l. setiawan: adventurer, food lover, optimist, runner, believer, art junkie, nerd, fashion & lifestyle editor, stylist, digital media & brand consultant, on-air host; all views are my IT’S NOT JUST FOOD
  • ----- Meeting Notes (2/12/13 15:36) ----- Set up times where we'll be there and they can talk to people we should talk about what we'll be doing beyond today
  • Download the Instagram app from the App Store on an IOS Device Open the app and tap “Regster” button to create your account You should try to secure the same username as your Twitter handle This will streamline mentions and help you keep track of the social conversations you’re included in 3. Update your profile information to include your name, profile pic, bio and a link to your website. The more descriptive your bio, name and handle are the easier you’ll be found by others. 4. Link your account to active profiles on Facebook, Twitter, Tumblr, Flickr and Foursquare.
  • It’s best to have a few photos in your profile before starting to find followers. Take a handful of interesting photos that convey your interests and personality. Don’t Follow All - limit new follows to about 10-20
  • Navigate to the Share Settings tab under Settings from your Profile. If you have the Social Apps to these platforms installed on your phone, Instagram will call your accounts that are enabled and syncing will be a once step process. If you do not have the Apps, you’ll be redirected to sign into your accounts in a browser and give permission once you’re logged into each social account. Once your share settings are in place you can post to these accounts as you upload your photo to Instagram.
  • ----- Meeting Notes (2/12/13 15:36) ----- Set up times where we'll be there and they can talk to people we should talk about what we'll be doing beyond today
  • Privacy, Blocking Users, Deleting Comments, Reporting Spam To make your photos private, switch the Photos Are Private to the On position in the Settings tab.   If a request is accidentally denied, you’ll have to ask the user to follow you again or follow that user yourself. Block a user/Report for Spam Navigate to the profile page of the user you wish to block or report for spamming. Tap the button in the right hand corner of the screen. Tap block user. *Use these same steps to unblock a user. Deleting comments To delete unwanted or spam comments from your photos, tap on the comments option below your photo. Then tap on the comment you wish to delete. The trashcan will delete the comment; the arrow will set up a reply in the comment box. If you’re deleting a spam comment it’s important to also report the user for spam and block them in the step above.
  • Moving on to
  • Content ideas: Sneak previews of listings Limited-access city views Behind-the-scenes at events Historical photos
  • No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
  • No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
  • No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!
  • No one likes the person who does all the talking. The beauty in Social Media is listening and noticing!

Town instagram Town instagram Presentation Transcript

  • INTRODUCTION TOINSTAGRAM &PINTEREST
  • INSTAGRAM
  • Instagram is a mobile photo-sharing social applicationthat allows users to easily take photos, manipulate themwith filters and then them upload to multiple syncedsocial platforms. Users can follow each other, likephotos, comment and tag other users in photo captions.Like Twitter, users can also search for topics withhashtagged phrases.
  • Why Instagram? Engagement - power of visual marketing Personalization Huge opportunity for lead generation• Acquired by Facebook last year for their strong visual content• As of September 2012 there were over 100 million users• Over 5 million photos are shared every day• Over 5 billion photos existing on the site• Over 53,000 average daily visitors
  • Anatomy of InstagramApp: Web:
  • Anatomy of Instagram App:Sign In Register
  • Anatomy of InstagramApp:Home
  • Anatomy of InstagramApp: Search Explore
  • Anatomy of Instagram App: FiltersCamera
  • Anatomy of Instagram App:News Feed Following Activity
  • Anatomy of InstagramApp: Options Menu Settings Menu Photo Map Your Profile
  • Anatomy of InstagramApp: Options Menu Privacy Settings
  • Anatomy of Instagram App:Display Name YouUser Name QuickTime™ and a Bio decompressor are needed to see this picture.
  • Anatomy of InstagramApp: Photo Map
  • Anatomy of InstagramWeb:
  • EXAMPLES
  • Setting up your profile
  • Setting up your ProfileOnly available on the App
  • Find your friends Do not Follow All
  • Enabling Share Settings
  • Privacy Settings
  • Setting up your privacy settingsBlocking a user Privacy Toggle Deleting a comment
  • Best Practices
  • Best Practices• Share photos that tell your story and showcase your skills in a unique way. Limit shares to 1-3 times a day.• Use exclusive photos people can’t see anywhere else• Occasionally share photos to Twitter and Facebook• Limit hashtags to 6 per post • Instgram blocks photos with more than 30
  • Anatomy of a ‘Gram QuickTime™ and a decompressor are needed to see this picture.
  • Sharing ‘Grams On Upload
  • Sharing ‘Grams Post Upload QuickTime™ and a QuickTime™ and a QuickTime™ and a decompressor decompressor decompressorare needed to see this picture. are needed to see this picture. are needed to see this picture. Edit your caption for specific platforms
  • Rosemary Abdelshahid 212.355.9090 x 224 rosemary@nylmedia.com Ross Anderson 212.355.9090 x 222 randerson@nylmedia.comhttp://www.slideshare.net/larosamaria0/