Using social media to engage your audience

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This preso defines what social media, who is using it and how companies are using it in their organisations to engage customers.

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Using social media to engage your audience

  1. 1. How To Engage Your Customers Through Social Media<br />
  2. 2. Who is Lara Solomon?<br /><ul><li> Owner of the Mocks brand</li></ul>www.MyMocks.com<br /><ul><li> Author of Brand New Day – The Highs & Lows of Starting a Small Business</li></ul>www.BrandNewDay.com.au<br /><ul><li> Chief Rabbit at Social Rabbit</li></ul>www.SocialRabbit.net<br /><ul><li>BigFoot at Steps – online social media training www.StepsLearning.com
  3. 3. Winner of Telstra NSW Micro Business Award 2008
  4. 4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
  5. 5. Blogger for www.SmartCompany.com.au</li></ul>These are Mocks – sock covers for mobile phones<br />
  6. 6. TODAY<br /><ul><li> The state of the Australian Internet
  7. 7. What social media is</li></ul>• Who is using social media<br /><ul><li> How you can use it to engage customers</li></li></ul><li>Let’s Watch a Video<br />
  8. 8. How Much Time Does Australia Spend online?<br />Source: Comscore State of the Australian Internet 2010<br />
  9. 9. Where is Time Spent?<br />Source: Comscore State of the Australian Internet 2010<br />
  10. 10. What is Social Media?<br />
  11. 11. Top 20 Social Networking Sites in the world….<br />Source: Wikipedia.com Jan 2010<br />
  12. 12. Top Social Networks in Australia<br />Source: Comscore State of the Australian Internet 2010<br />
  13. 13. Demographics of users on social networking sites<br />Source date: 16/2/10<br />
  14. 14. Engagement Tips<br /><ul><li> Be Real
  15. 15. Be Honest
  16. 16. Build relationships
  17. 17. Be consistent
  18. 18. Have a plan
  19. 19. Ask questions
  20. 20. Make it easy for people to comment
  21. 21. Respond to people
  22. 22. Be Real </li></li></ul><li>®<br />
  23. 23. Why have a Facebook Page?<br /><ul><li>667 million+ people using it
  24. 24. 9 million in Australia
  25. 25. 300+ million people on it daily
  26. 26. People spend on average 55 minutes a day on Facebook</li></ul>Benefits<br /> To communicate with customers<br /> Position yourself/business as an expert<br /> Grow a community<br /> Brand Awareness<br /> Engage with your audience<br /> Listen to your audience<br /> Drive people to your website<br /> Build relationships with your customers<br /> Increase likelihood to purchase<br /> Page appears in online searches<br /> To get feedback on products/services<br /> To tell customers about new products & services<br /> Demographic stats on people who like your page<br />
  27. 27. A Facebook Page<br />
  28. 28. Position Your Business as an Expert<br />
  29. 29. Engage with Your Audience<br />
  30. 30. Listen to Your Audience<br />Love negative comments!<br />Consumers saying that they haven’t received their Mocks<br />
  31. 31. Stats on Fans<br />
  32. 32. ®<br />
  33. 33. Why use Twitter<br />200 million registered users (February 2011)<br /> 2.5 million Australian registered users<br />1 Billion Tweets are sent A WEEK!<br /> 500,000 new users sign up A DAY!<br />Benefits….<br /> Drive people to your website/blog<br /> Communicate with customers<br /> Position yourself/business as thought leader in an area<br /> Rapidly respond to customer queries/needs/complaints<br /> Poll and get feedback<br /> Engage with your audience<br /> Grow a Community<br /> Market research<br /> Appears in online searches<br /> Networking<br />
  34. 34. Twitter Usage<br />March 2010 statistics<br />
  35. 35. Twitter Usage<br />March 2010 statistics<br />
  36. 36. Some Tweeters…<br />
  37. 37. Use Twitter For Research<br />
  38. 38. Customer Care<br />25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource: www.businessinsider.com<br />
  39. 39.
  40. 40. Why Bother with a Blog?<br /><ul><li> 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
  41. 41. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
  42. 42. More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)</li></li></ul><li>Blogging drives sales<br />
  43. 43. Blogging at Indium<br />Blogging really engages the team internally as well as customer <br />Indium got a 83% increase in online lead generation through blogging!!!<br />Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials<br />
  44. 44.
  45. 45. What is LinkedIn?<br /> Professional networking site<br />100 million users globally <br /> 1.2 million in Australia<br />Benefits<br /> Profile appears in online searches<br /> Communicate with other people in your field<br /> Promote yourself/business as an expert<br /> Research into companies, jobs, ideas<br /> Networking<br /> Events listing<br /> Answer questions to be seen as an expert<br /> Generate leads<br /> Ask questions of your peers<br /> Find a new role<br />
  46. 46. Who’s on LinkedIn?<br />1.2m Australians<br />
  47. 47. What is happening on LinkedIn?<br />Source: http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx<br />
  48. 48. Who’s on LinkedIn?<br />
  49. 49. Personal Profile<br />
  50. 50. Company Profile<br />
  51. 51. Research Resource<br />
  52. 52. Networking Groups<br />
  53. 53.
  54. 54. Online Video<br />Source: Comscore State of the Australian Internet 2010<br />
  55. 55. Cisco Do a Great Job<br />http://www.youtube.com/watch?v=5T6Mw8hsHRg<br />
  56. 56. Create Your Own YouTube Channel<br />
  57. 57. Why YouTube?<br />
  58. 58. Why YouTube?<br />People want to be entertained!<br />
  59. 59. Social Rabbit can help you with….<br /><ul><li> Social media strategies
  60. 60. Social media training
  61. 61. Social media implementation</li></ul>STEPS – Online Facebook training software<br />www.StepsLearning.com<br />http://au.linkedin.com/in/LaraSolomon<br />www.Facebook.com/SocialRabbit<br />www.Twitter.com/LaRoo<br />www.YouTube.com/user/TheSocialRabbit<br />45<br />

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