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Using social media to engage your audience


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This preso defines what social media, who is using it and how companies are using it in their organisations to engage customers.

This preso defines what social media, who is using it and how companies are using it in their organisations to engage customers.

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  • 1. How To Engage Your Customers Through Social Media
  • 2. Who is Lara Solomon?
    • Owner of the Mocks brand
    • Author of Brand New Day – The Highs & Lows of Starting a Small Business
    • Chief Rabbit at Social Rabbit
    • BigFoot at Steps – online social media training
    • 3. Winner of Telstra NSW Micro Business Award 2008
    • 4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
    • 5. Blogger for
    These are Mocks – sock covers for mobile phones
  • 6. TODAY
    • The state of the Australian Internet
    • 7. What social media is
    • Who is using social media
    • How you can use it to engage customers
  • Let’s Watch a Video
  • 8. How Much Time Does Australia Spend online?
    Source: Comscore State of the Australian Internet 2010
  • 9. Where is Time Spent?
    Source: Comscore State of the Australian Internet 2010
  • 10. What is Social Media?
  • 11. Top 20 Social Networking Sites in the world….
    Source: Jan 2010
  • 12. Top Social Networks in Australia
    Source: Comscore State of the Australian Internet 2010
  • 13. Demographics of users on social networking sites
    Source date: 16/2/10
  • 14. Engagement Tips
  • ®
  • 23. Why have a Facebook Page?
    • 667 million+ people using it
    • 24. 9 million in Australia
    • 25. 300+ million people on it daily
    • 26. People spend on average 55 minutes a day on Facebook
    To communicate with customers
    Position yourself/business as an expert
    Grow a community
    Brand Awareness
    Engage with your audience
    Listen to your audience
    Drive people to your website
    Build relationships with your customers
    Increase likelihood to purchase
    Page appears in online searches
    To get feedback on products/services
    To tell customers about new products & services
    Demographic stats on people who like your page
  • 27. A Facebook Page
  • 28. Position Your Business as an Expert
  • 29. Engage with Your Audience
  • 30. Listen to Your Audience
    Love negative comments!
    Consumers saying that they haven’t received their Mocks
  • 31. Stats on Fans
  • 32. ®
  • 33. Why use Twitter
    200 million registered users (February 2011)
    2.5 million Australian registered users
    1 Billion Tweets are sent A WEEK!
    500,000 new users sign up A DAY!
    Drive people to your website/blog
    Communicate with customers
    Position yourself/business as thought leader in an area
    Rapidly respond to customer queries/needs/complaints
    Poll and get feedback
    Engage with your audience
    Grow a Community
    Market research
    Appears in online searches
  • 34. Twitter Usage
    March 2010 statistics
  • 35. Twitter Usage
    March 2010 statistics
  • 36. Some Tweeters…
  • 37. Use Twitter For Research
  • 38. Customer Care
    25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource:
  • 39.
  • 40. Why Bother with a Blog?
    • 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
    • 41. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
    • 42. More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)
  • Blogging drives sales
  • 43. Blogging at Indium
    Blogging really engages the team internally as well as customer
    Indium got a 83% increase in online lead generation through blogging!!!
    Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials
  • 44.
  • 45. What is LinkedIn?
    Professional networking site
    100 million users globally
    1.2 million in Australia
    Profile appears in online searches
    Communicate with other people in your field
    Promote yourself/business as an expert
    Research into companies, jobs, ideas
    Events listing
    Answer questions to be seen as an expert
    Generate leads
    Ask questions of your peers
    Find a new role
  • 46. Who’s on LinkedIn?
    1.2m Australians
  • 47. What is happening on LinkedIn?
  • 48. Who’s on LinkedIn?
  • 49. Personal Profile
  • 50. Company Profile
  • 51. Research Resource
  • 52. Networking Groups
  • 53.
  • 54. Online Video
    Source: Comscore State of the Australian Internet 2010
  • 55. Cisco Do a Great Job
  • 56. Create Your Own YouTube Channel
  • 57. Why YouTube?
  • 58. Why YouTube?
    People want to be entertained!
  • 59. Social Rabbit can help you with….
    • Social media strategies
    • 60. Social media training
    • 61. Social media implementation
    STEPS – Online Facebook training software