Social Media for Start-ups<br />This webinar will start at 12:30pm AEDST<br />Lara SolomonSocial Rabbit<br />Oliver Milman...
Oliver Milman<br />Editor<br />StartupSmart.com.au<br />
Listen via your computer<br />Audio will automatically be streamed through your computer speakers.<br />
Tools you can use<br />The Questions Pane<br /><ul><li>Type in your question in the space at the bottom.
Click on “Send.”</li></ul>Type question here<br />
http://bit.ly/evBoSf<br />
Lara Solomon<br />Chief Rabbit<br />Social Rabbit<br />
What is social media<br />
Social Media is….<br /><ul><li>  Part of your business’ marketing
 Hard work
 As effective as you make it
 Not a replacement for other ways to promote your business
 Is a way to promote your business to a large number of people
 Great for SEO
 A way to drive traffic to your website
 A way to get more bang for your buck from your offline marketing
 A way to listen to your audience
 A way to get feedback from your audience</li></ul>Social Media is NOT….<br /><ul><li>  A silver bullet
 FREE (unless you count your time as free)
 A way to make $millions$ overnight
 Easy – have you ever known anything easy to get you amazing results
 a one size fits all approach, you need to experiment</li></li></ul><li>What social media are you using to promote your bu...
Business use in Australia<br />34% of SMBsuse social media, with a further 15% planning to use it in future. The top three...
Internet Use in Australia<br />Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011<br />
Internet Use in Australia<br />Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011<br />
In Australia Facebook is the 3rd MOST VISITED website!!!<br />Source: Comscore.com: whitepaper State of the Internet Austr...
Why is social media important for your business?<br /><ul><li>  It spreads your message to a wide audience
  It is a cost effective way to promote your business
  Builds long term relationships
 Increases traffic to your website
 Helps with SEO
 To play where your audience is
 It improves your business’ digital footprint
  To increase sales
  To tell customers about new products/services
  To get feedback on products/services
  To engage your customers
  To make your customers feel loved!</li></li></ul><li>The benefits of having a good social media presence<br />Find out w...
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Social media-for-startups

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Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.

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  • Social media-for-startups

    1. 1. Social Media for Start-ups<br />This webinar will start at 12:30pm AEDST<br />Lara SolomonSocial Rabbit<br />Oliver MilmanStartupSmart.com.au<br />
    2. 2. Oliver Milman<br />Editor<br />StartupSmart.com.au<br />
    3. 3. Listen via your computer<br />Audio will automatically be streamed through your computer speakers.<br />
    4. 4. Tools you can use<br />The Questions Pane<br /><ul><li>Type in your question in the space at the bottom.
    5. 5. Click on “Send.”</li></ul>Type question here<br />
    6. 6. http://bit.ly/evBoSf<br />
    7. 7. Lara Solomon<br />Chief Rabbit<br />Social Rabbit<br />
    8. 8. What is social media<br />
    9. 9.
    10. 10. Social Media is….<br /><ul><li> Part of your business’ marketing
    11. 11. Hard work
    12. 12. As effective as you make it
    13. 13. Not a replacement for other ways to promote your business
    14. 14. Is a way to promote your business to a large number of people
    15. 15. Great for SEO
    16. 16. A way to drive traffic to your website
    17. 17. A way to get more bang for your buck from your offline marketing
    18. 18. A way to listen to your audience
    19. 19. A way to get feedback from your audience</li></ul>Social Media is NOT….<br /><ul><li> A silver bullet
    20. 20. FREE (unless you count your time as free)
    21. 21. A way to make $millions$ overnight
    22. 22. Easy – have you ever known anything easy to get you amazing results
    23. 23. a one size fits all approach, you need to experiment</li></li></ul><li>What social media are you using to promote your business?<br />
    24. 24. Business use in Australia<br />34% of SMBsuse social media, with a further 15% planning to use it in future. The top three sites used are: <br />Facebook 75%<br />Twitter 47%<br />LinkedIn 42% <br />Comscoreestimated that 90% of Australian Internet users visited social media sites in February 2010 <br />FACT: Australian small businesses that use social media as part of their online business strategy are more likely to achieve bigger revenue returns from their websites. <br />Source: Melbourne IT eBiz Review 2010 <br />
    25. 25. Internet Use in Australia<br />Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011<br />
    26. 26. Internet Use in Australia<br />Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011<br />
    27. 27. In Australia Facebook is the 3rd MOST VISITED website!!!<br />Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011<br />
    28. 28. Why is social media important for your business?<br /><ul><li> It spreads your message to a wide audience
    29. 29. It is a cost effective way to promote your business
    30. 30. Builds long term relationships
    31. 31. Increases traffic to your website
    32. 32. Helps with SEO
    33. 33. To play where your audience is
    34. 34. It improves your business’ digital footprint
    35. 35. To increase sales
    36. 36. To tell customers about new products/services
    37. 37. To get feedback on products/services
    38. 38. To engage your customers
    39. 39. To make your customers feel loved!</li></li></ul><li>The benefits of having a good social media presence<br />Find out what your audience actually wants (rather than guessing!)<br />To build TRUST<br />
    40. 40. People Trust People more than Ads<br />Title tag<br />Meta Description<br />URL<br />Nielsen Social Media Report 2009<br />
    41. 41. People Want to Communicate Online<br />Title tag<br />Meta Description<br />URL<br />
    42. 42. The downsides of not using social media<br /><ul><li> People can’t find you
    43. 43. You miss out on sales
    44. 44. You miss out on SEO advantages
    45. 45. Your business is seen as ‘old fashioned’
    46. 46. People don’t get in touch because they can’t Facebook you!
    47. 47. Missing out on a marketing opportunity
    48. 48. Missing out an audience</li></li></ul><li>Businesses that have used social media to their advantage<br />Title tag<br />Meta Description<br />URL<br />Dropped Email Marketing in flavour of social media…..<br />
    49. 49. Businesses that have used social media to their advantage<br />Over 12,000 Fans in 3 months = Doubled online sales<br />Title tag<br />Meta Description<br />URL<br />
    50. 50. #CrustFreePizzaFriday<br />Title tag<br />URL<br />
    51. 51. Title tag<br />URL<br />Book review = Free book Friday<br />
    52. 52. Red Bull engaging customers<br />Title tag<br />URL<br />
    53. 53. How social media can level the playing field with large companies<br /><ul><li> You Don’t need a BIG budget to play
    54. 54. You can make your business look BIG easily
    55. 55. You can give awesome customer service </li></li></ul><li>First social media steps for start-ups<br />Know who your target audience are<br />EDUCATION<br />WHERE DO THEY LIVE?<br />AGE<br />TV SHOWS<br />WORKING?<br />WHAT DO THEY DO IN SPARE TIME<br />MARRIED?<br />
    56. 56. First social media steps for start-ups<br />2. Find out where your audience are playing<br />
    57. 57. First social media steps for start-ups<br />3. Work out who will drive the social media in your business<br />
    58. 58. First social media steps for start-ups<br />4. Work out how much time you have daily to give to it<br />POLL<br />
    59. 59. First social media steps for start-ups<br />5. Decide WHAT you want to achieve from it <br />Goals<br />Objectives<br />Sales<br />Brand Awareness<br />Education<br />Trust<br />Insights<br />Website traffic<br />
    60. 60. First social media steps for start-ups<br />6. Work out how you will measure your goals & objectives so that you know it is working<br />
    61. 61. First social media steps for start-ups<br />7. Synchronise it with your offline marketing<br />
    62. 62. First social media steps for start-ups<br />8. Plan your attack!<br />
    63. 63. Use your keywords in your social media<br />Use the same keywords that you use on your website in your social media…..<br />Find out your keywords with the Google Keywords tool<br />
    64. 64. Helpful links and social media tools<br />Links<br />www.SocialRabbit.net<br />www.Mashable.com<br />www.SocialMediaExaminer.com<br />www.Technorati.com<br />www.Hyperarts.com<br />Social Media Tools<br />Tweetdeck (Tweetdeck.com)<br />Hootsuite (Hootsuite.com)<br />Sendible (Sendible.com)<br />iPhone apps<br />http://www.socialrabbit.net/shop/free-ebooks - free resources to help you with your social media<br />
    65. 65. Special Offer for StartUpSmart<br />Steps takes you through step by step everything you need to set up, grow and maintain your Facebook page. It’s like having someone in the room with you! <br />Usually $147, now only $95 if you use code $M&RT1 at the check out – SAVE 35%<br />Two browser windows open, one with instructions & the other where you implement<br />www.StepsLearning.com<br />OFFER ONLY VALID UNTIL MIDNIGHT MARCH 11th 2011 <br />
    66. 66. Questions<br />
    67. 67. http://bit.ly/evBoSf<br />
    68. 68. Thank you<br />
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