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Social media-for-startups
 
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Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.

Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.

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Social media-for-startups Social media-for-startups Presentation Transcript

  • Social Media for Start-ups
    This webinar will start at 12:30pm AEDST
    Lara SolomonSocial Rabbit
    Oliver MilmanStartupSmart.com.au
  • Oliver Milman
    Editor
    StartupSmart.com.au
  • Listen via your computer
    Audio will automatically be streamed through your computer speakers.
  • Tools you can use
    The Questions Pane
    • Type in your question in the space at the bottom.
    • Click on “Send.”
    Type question here
  • http://bit.ly/evBoSf
  • Lara Solomon
    Chief Rabbit
    Social Rabbit
  • What is social media
  • Social Media is….
    • Part of your business’ marketing
    • Hard work
    • As effective as you make it
    • Not a replacement for other ways to promote your business
    • Is a way to promote your business to a large number of people
    • Great for SEO
    • A way to drive traffic to your website
    • A way to get more bang for your buck from your offline marketing
    • A way to listen to your audience
    • A way to get feedback from your audience
    Social Media is NOT….
    • A silver bullet
    • FREE (unless you count your time as free)
    • A way to make $millions$ overnight
    • Easy – have you ever known anything easy to get you amazing results
    • a one size fits all approach, you need to experiment
  • What social media are you using to promote your business?
  • Business use in Australia
    34% of SMBsuse social media, with a further 15% planning to use it in future. The top three sites used are:
    Facebook 75%
    Twitter 47%
    LinkedIn 42%
    Comscoreestimated that 90% of Australian Internet users visited social media sites in February 2010
    FACT: Australian small businesses that use social media as part of their online business strategy are more likely to achieve bigger revenue returns from their websites.
    Source: Melbourne IT eBiz Review 2010
  • Internet Use in Australia
    Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
  • Internet Use in Australia
    Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
  • In Australia Facebook is the 3rd MOST VISITED website!!!
    Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
  • Why is social media important for your business?
    • It spreads your message to a wide audience
    • It is a cost effective way to promote your business
    • Builds long term relationships
    • Increases traffic to your website
    • Helps with SEO
    • To play where your audience is
    • It improves your business’ digital footprint
    • To increase sales
    • To tell customers about new products/services
    • To get feedback on products/services
    • To engage your customers
    • To make your customers feel loved!
  • The benefits of having a good social media presence
    Find out what your audience actually wants (rather than guessing!)
    To build TRUST
  • People Trust People more than Ads
    Title tag
    Meta Description
    URL
    Nielsen Social Media Report 2009
  • People Want to Communicate Online
    Title tag
    Meta Description
    URL
  • The downsides of not using social media
    • People can’t find you
    • You miss out on sales
    • You miss out on SEO advantages
    • Your business is seen as ‘old fashioned’
    • People don’t get in touch because they can’t Facebook you!
    • Missing out on a marketing opportunity
    • Missing out an audience
  • Businesses that have used social media to their advantage
    Title tag
    Meta Description
    URL
    Dropped Email Marketing in flavour of social media…..
  • Businesses that have used social media to their advantage
    Over 12,000 Fans in 3 months = Doubled online sales
    Title tag
    Meta Description
    URL
  • #CrustFreePizzaFriday
    Title tag
    URL
  • Title tag
    URL
    Book review = Free book Friday
  • Red Bull engaging customers
    Title tag
    URL
  • How social media can level the playing field with large companies
    • You Don’t need a BIG budget to play
    • You can make your business look BIG easily
    • You can give awesome customer service
  • First social media steps for start-ups
    Know who your target audience are
    EDUCATION
    WHERE DO THEY LIVE?
    AGE
    TV SHOWS
    WORKING?
    WHAT DO THEY DO IN SPARE TIME
    MARRIED?
  • First social media steps for start-ups
    2. Find out where your audience are playing
  • First social media steps for start-ups
    3. Work out who will drive the social media in your business
  • First social media steps for start-ups
    4. Work out how much time you have daily to give to it
    POLL
  • First social media steps for start-ups
    5. Decide WHAT you want to achieve from it
    Goals
    Objectives
    Sales
    Brand Awareness
    Education
    Trust
    Insights
    Website traffic
  • First social media steps for start-ups
    6. Work out how you will measure your goals & objectives so that you know it is working
  • First social media steps for start-ups
    7. Synchronise it with your offline marketing
  • First social media steps for start-ups
    8. Plan your attack!
  • Use your keywords in your social media
    Use the same keywords that you use on your website in your social media…..
    Find out your keywords with the Google Keywords tool
  • Helpful links and social media tools
    Links
    www.SocialRabbit.net
    www.Mashable.com
    www.SocialMediaExaminer.com
    www.Technorati.com
    www.Hyperarts.com
    Social Media Tools
    Tweetdeck (Tweetdeck.com)
    Hootsuite (Hootsuite.com)
    Sendible (Sendible.com)
    iPhone apps
    http://www.socialrabbit.net/shop/free-ebooks - free resources to help you with your social media
  • Special Offer for StartUpSmart
    Steps takes you through step by step everything you need to set up, grow and maintain your Facebook page. It’s like having someone in the room with you!
    Usually $147, now only $95 if you use code $M&RT1 at the check out – SAVE 35%
    Two browser windows open, one with instructions & the other where you implement
    www.StepsLearning.com
    OFFER ONLY VALID UNTIL MIDNIGHT MARCH 11th 2011
  • Questions
  • http://bit.ly/evBoSf
  • Thank you