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Social Media Overview for Local Government
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Social Media Overview for Local Government

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This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.

This is a presentation I did to the Greater Dandenong Council to give them an overview of how social media could be used.

Published in: Business

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Transcript

  • 1. The Social Media Scene
  • 2. Who is Lara Solomon?
    • Owner of the Mocks brand
    www.MyMocks.com
    • Author of Brand New Day – The Highs & Lows of Starting a Small Business
    www.BrandNewDay.com.au
    • Chief Rabbit at Social Rabbit
    www.SocialRabbit.net
    • BigFoot at Steps – online social media training www.StepsLearning.com
    • 3. Winner of Telstra NSW Micro Business Award 2008
    • 4. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
    • 5. Blogger for www.SmartCompany.com.au
    These are Mocks – sock covers for mobile phones
  • 6. Let’s Watch a Video
  • 7. How Much Time Does Australia Spend online?
    Source: Comscore State of the Australian Internet 2010
  • 8. Where is Time Spent?
    Source: Comscore State of the Australian Internet 2010
  • 9. What is Social Media?
  • 10. Top 20 Social Networking Sites in the world….
    Source: Wikipedia.com Jan 2010
  • 11. Top Social Networks in Australia
    Source: Comscore State of the Australian Internet 2010
  • 12. Demographics of users on social networking sites
    Source date: 16/2/10
  • 13. ®
  • 14. About Facebook Pages
    • 667 million+ people using it
    • 15. 9 million in Australia
    • 16. 300+ million people on it daily
    • 17. People spend on average 55 minutes a day on Facebook
    Benefits
    To communicate with customers
    Position yourself/business as an expert
    Grow a community
    Brand Awareness
    Engage with your audience
    Listen to your audience
    Drive people to your website
    Build relationships with your customers
    Increase likelihood to purchase
    Page appears in online searches
    To get feedback on products/services
    To tell customers about new products & services
    Demographic stats on people who like your page
  • 18. A Facebook Page
  • 19. Helping the Community
  • 20. ®
  • 21. About Twitter
    200 million registered users (February 2011)
    2.5 million Australian registered users
    1 Billion Tweets are sent A WEEK!
    500,000 new users sign up A DAY!
    Benefits of Twitter
    Drive people to your website/blog
    Communicate with customers
    Position yourself/business as thought leader in an area
    Rapidly respond to customer queries/needs/complaints
    Poll and get feedback
    Engage with your audience
    Grow a Community
    Market research
    Appears in online searches
    Networking
  • 22. Twitter Usage
    March 2010 statistics
  • 23. Twitter Usage
    March 2010 statistics
  • 24. Government Departments Tweeting
  • 25. Australian Tweeter…
    By following @dfat, Australians can ensure they get the latest information on travel advisories, breaking news and Australia's foreign and trade policies
  • 26. Use Twitter For Research
  • 27. Customer Care
  • 28.
  • 29. Why Bother with a Blog?
    • 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
    • 30. Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
    • 31. More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)
  • Blogs are Trusted
  • 32. Blogging
    Blogging really engages the team internally as well as customer - this blog has 8 contributors
  • 33.
  • 34. Online Video
    Source: Comscore State of the Australian Internet 2010
  • 35. Department of Broadband
  • 36. Department of Environment YouTube Channel
  • 37. About YouTube
  • 38. About YouTube
    People want to be entertained!
  • 39. Trends
  • 40. Geolocation
  • 41. Gamification
  • 42. Storytelling
  • 43. Questions
    http://au.linkedin.com/in/LaraSolomon
    www.Facebook.com/SocialRabbit
    www.Twitter.com/LaRoo
    www.YouTube.com/user/TheSocialRabbit
    36