Social Media in Franchising Facebook Presentation

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This is the presentation from the Social Media in Franchising event on the 19/04/2011 at the Sussex Hotel in Sydney.

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Social Media in Franchising Facebook Presentation

  1. 1. How To Create a Successful Facebook Page for your Franchise Tweet: #SMiFevent HINT: This doesn’t always work!
  2. 2. Who is Lara Solomon? <ul><li>Owner of the Mocks brand </li></ul><ul><ul><li>www.MyMocks.com </li></ul></ul><ul><li>Author of Brand New Day – The Highs & Lows of Starting a Small Business </li></ul><ul><ul><li>www.BrandNewDay.com.au </li></ul></ul><ul><li>Chief Rabbit at Social Rabbit </li></ul><ul><ul><li>www.SocialRabbit.net </li></ul></ul><ul><li>BigFoot at Steps – online social media training www.StepsLearning.com </li></ul><ul><li>Winner of Telstra NSW Micro Business Award 2008 </li></ul><ul><li>Finalist in Telstra Young Businesswoman Award in 2005 and 2008 </li></ul><ul><li>Blogger for www.SmartCompany.com.au </li></ul>These are Mocks – sock covers for mobile phones
  3. 3. <ul><li>How to get started on Facebook </li></ul><ul><li>Features available on a Facebook business page </li></ul><ul><li>How to run a Facebook promotion within Facebook’s guidelines </li></ul><ul><li>Techniques for getting people to “Like” your page </li></ul><ul><li>How a post on your Facebook page has the potential to go viral </li></ul>
  4. 4. Why Have A Facebook Page? <ul><li>To promote your product /service/business </li></ul><ul><li>To increase brand awareness </li></ul><ul><li>To reach people globally </li></ul><ul><li>To increase the number of people you reach </li></ul><ul><li>To increase sales </li></ul><ul><li>To tell customers about new products/services </li></ul><ul><li>To get feedback on products/services </li></ul><ul><li>To create a community for your business/brand </li></ul><ul><li>To engage your customers </li></ul><ul><li>To increase purchase intent </li></ul><ul><li>To build a relationship with your audience </li></ul><ul><li>To make your customers feel loved! </li></ul>
  5. 5. Social Rabbit on Facebook – www.fb.com/socialrabbit How to Get Started on Facebook <ul><li>Work out the purpose of having a page for the business </li></ul><ul><li>Know why people should LIKE it </li></ul><ul><li>Know who your audience are </li></ul><ul><li>Know your keywords </li></ul><ul><li>Create a Facebook page – not a group or personal profile </li></ul>
  6. 6. Differences between Pages/Profiles/Groups Page New Groups (Oct 2010) Old Groups Profile Can be used for business or personal Can be used for business or personal Can be used for business or personal ONLY personal use! As many people as want to can “like” the page As many people as want to can join the group As many people as want to can join the group Limited to 5000 friends Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment Posts by anyone in the group can notify all members, depends on the member settings Post by the group admins do NOT appear in the member newsfeeds Posts by profile owner appear in friends newsfeeds People can just “like” the page no need for approval Can be set for automatic joining, or approval to join Can be set for automatic joining, or approval to join Have to approve each friend Updates can be sent to all members at one time No updates or messages can be sent to the group, but there is a group chat facility Messages can be sent to 5000 members at one time Can send messages to all friends Can be customised with app’s CANNOT be customised CANNOT be customised Can be customised with app’s Always public Can be public, private or secret Can be public, private or secret Can be public or private Found by search engines NOT found by search engines NOT found by search engines Found by search engines (but can be locked down) Posts come from the Page, not the admins Posts come from individuals Posts come from individual admins Posts come from profile owner No one knows who the admins are (unless they say) All group members are listed Admins are all listed - Usernames available Usernames NOT available Usernames NOT available Usernames available Insights about visitors available NO insights NO insights No insights
  7. 7. Page appears in online search
  8. 8. Page updates appear in news feeds of fans
  9. 9. Pages can be customised
  10. 10. Position yourself as an expert
  11. 11. Promote Events
  12. 12. Get Feedback
  13. 13. Grow A Community Consumers answering each others questions
  14. 14. Consumers saying that they haven’t received their Mocks Talk to Your Audience Love negative comments!
  15. 15. Facebook Ad’s Fans grew from 4,333 to 336,000 due to this ad
  16. 16. Stats on Fans
  17. 17. Running Competitions RIGHT
  18. 18. Running Competitions WRONG https:// www.facebook.com/promotions_guidelines.php
  19. 19. Growing Your Page <ul><li>- Invite your friends to become fans </li></ul><ul><li>Include your Facebook page details on your email signature </li></ul><ul><li>If you blog include the link at the bottom of each blog post </li></ul><ul><li>If you send an enewsletter to customers put it in there EVERY time with a link to your page </li></ul><ul><li>Post on other pages that are relevant as your page, but DON’T spam </li></ul><ul><li>Include your page details on your business card </li></ul><ul><li>Put a Facebook page like box on your website </li></ul><ul><li>Ask your fans to help you grow your fan base </li></ul><ul><li>Make sure your posts are good quality </li></ul><ul><li>Post consistently </li></ul><ul><li>Respond to all comments </li></ul><ul><li>Use Facebook ads </li></ul><ul><li>Run competitions </li></ul><ul><li>Incentivise them with LIKERS only content </li></ul>
  20. 20. Social Media is ALL about relationships!
  21. 21. Content Going Viral…. <ul><li>There is NO formula </li></ul><ul><li>There is NO secret method </li></ul><ul><li>It needs to be: </li></ul><ul><li>Good quality content </li></ul><ul><li>Promoted </li></ul><ul><li>Relevant </li></ul><ul><li>Sharing encouraged </li></ul>
  22. 22. Steps is an online social media training program for Facebook pages (LinkedIn launches May 1) <ul><li>Learn & do at the same time </li></ul><ul><li>Opens Facebook to exactly where you need to be </li></ul><ul><li>Perfect for beginners or more advanced users </li></ul><ul><li>Use it with as many pages as you like </li></ul>www.StepsLearning.com LUCKY DOOR PRIZE TIME!

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