Social Media
Who is Lara Solomon?       • Author of Brand New Day – The Highs & Lows       of Starting a Small Business            www....
• The best way to reach young people onsocial media• How to interact on social media for bestresults• The do’s and don’ts ...
Let’s Watch a Video
What is Social Media?    Social media is media designed to be disseminated through social    interaction, created using hi...
What is Social Media?
Australian Teens Using Social Networking                       SitesSource: http://newmediaresearch.educ.monash.edu.au/moo...
Australian Teens Using Social Networking                       SitesSource: http://newmediaresearch.educ.monash.edu.au/moo...
USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with...
USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with...
USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with...
Video in Australia
Find Out Where They Arewww.facebook.com/ads/create
Find Out Where They Arehttp://twitter.com/#!/search-advanced
Find Out Where They Are                   www.google.com/trends            www.google.com - blogs
Find Out Where They AreOther ways…..1. Ask your audience what they use2. Do a quick survey3. See what your competitors are...
Find Out Where They Are
Tip 1. What do you enjoy using?
Tip 2. Choose your weapon
Tip 3. Be Consistent
Tip 4. Have a conversation
Tip 5. Have fun!
Tip 6. Social media takes time...
Tip 7. Add Value
Tip 8. Be real
Tip 9. Promote yourself
Tip 10. Interact
You Should know that    Social Media is….- HARD WORK- PART OF MARKETING- NOT A SILVER BULLET- A WAY TO PROMOTE- SOMETHING ...
Managing Negative Comments
Managing Negative Comments                     - Keep on top of what                     people are saying                ...
Watch….                  www.google.com/alerts          www.socialmention.com
®
Facebook Page Tips- Set up a page NOT a personal profile or a group- Know WHY you have a page- Work out why people should ...
®
Twitter Tips- Decide on the purpose of your account- Work out why people should interact with you- Put up short engaging c...
YouTube Tips- Give Your Channel a name- Fill in a description & keywords for every video uploaded- Check for comments & re...
Questionshttp://au.linkedin.com/in/LaraSolomonwww.Facebook.com/SocialRabbitwww.Twitter.com/LaRoo   www.YouTube.com/TheSoci...
Presentation to Holroyd Youth Workers
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Presentation to Holroyd Youth Workers

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What teens are doing online and particularly in social media.

How to work out which social media will work best for your organisation, tips on best practice and specific tips for Facebook, YouTube and Twitter.

Published in: Business, Technology
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Presentation to Holroyd Youth Workers

  1. 1. Social Media
  2. 2. Who is Lara Solomon? • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au, www.socialnomics.net, www.flyingsolo.com.au
  3. 3. • The best way to reach young people onsocial media• How to interact on social media for bestresults• The do’s and don’ts of social media• Managing negative comments• Practical tips and advice to make themost out of the social media you are using
  4. 4. Let’s Watch a Video
  5. 5. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.comOR…. a way to have a conversation with your audience
  6. 6. What is Social Media?
  7. 7. Australian Teens Using Social Networking SitesSource: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
  8. 8. Australian Teens Using Social Networking SitesSource: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
  9. 9. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  10. 10. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  11. 11. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  12. 12. Video in Australia
  13. 13. Find Out Where They Arewww.facebook.com/ads/create
  14. 14. Find Out Where They Arehttp://twitter.com/#!/search-advanced
  15. 15. Find Out Where They Are www.google.com/trends www.google.com - blogs
  16. 16. Find Out Where They AreOther ways…..1. Ask your audience what they use2. Do a quick survey3. See what your competitors are using
  17. 17. Find Out Where They Are
  18. 18. Tip 1. What do you enjoy using?
  19. 19. Tip 2. Choose your weapon
  20. 20. Tip 3. Be Consistent
  21. 21. Tip 4. Have a conversation
  22. 22. Tip 5. Have fun!
  23. 23. Tip 6. Social media takes time...
  24. 24. Tip 7. Add Value
  25. 25. Tip 8. Be real
  26. 26. Tip 9. Promote yourself
  27. 27. Tip 10. Interact
  28. 28. You Should know that Social Media is….- HARD WORK- PART OF MARKETING- NOT A SILVER BULLET- A WAY TO PROMOTE- SOMETHING THAT TAKES TIME
  29. 29. Managing Negative Comments
  30. 30. Managing Negative Comments - Keep on top of what people are saying - Respond quickly to any comments - Take people offline as soon as you can - Don’t have an account that isn’t monitored
  31. 31. Watch…. www.google.com/alerts www.socialmention.com
  32. 32. ®
  33. 33. Facebook Page Tips- Set up a page NOT a personal profile or a group- Know WHY you have a page- Work out why people should interact with you- Put up engaging content- Have a simple eye catching cover image- Add content regularly- Promote your page in other marketing both on and off line- Respond to comments- Add applications to make the page more interesting- Check your page insights- Go for quality not quantity
  34. 34. ®
  35. 35. Twitter Tips- Decide on the purpose of your account- Work out why people should interact with you- Put up short engaging content- Add your profile information- Add content regularly – min of 5 tweets a day- Promote your twitter account in your marketing both on and offline- Respond to mentions- Talk to people- Retweet- Share interesting content
  36. 36. YouTube Tips- Give Your Channel a name- Fill in a description & keywords for every video uploaded- Check for comments & respond- Favourite other videos- Use playlists to make videos easier to find- Regularly upload videos- Promote your channel in other marketing both on and off line- Comment on other videos- Better to get content up than have it perfect- Don’t be too promotional- Shorter is better
  37. 37. Questionshttp://au.linkedin.com/in/LaraSolomonwww.Facebook.com/SocialRabbitwww.Twitter.com/LaRoo www.YouTube.com/TheSocialRabbit www.SocialRabbit.net
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