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Presentation to Holroyd Youth Workers

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What teens are doing online and particularly in social media. …

What teens are doing online and particularly in social media.

How to work out which social media will work best for your organisation, tips on best practice and specific tips for Facebook, YouTube and Twitter.

Published in: Business, Technology
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Transcript

  • 1. Social Media
  • 2. Who is Lara Solomon? • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au, www.socialnomics.net, www.flyingsolo.com.au
  • 3. • The best way to reach young people onsocial media• How to interact on social media for bestresults• The do’s and don’ts of social media• Managing negative comments• Practical tips and advice to make themost out of the social media you are using
  • 4. Let’s Watch a Video
  • 5. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.comOR…. a way to have a conversation with your audience
  • 6. What is Social Media?
  • 7. Australian Teens Using Social Networking SitesSource: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
  • 8. Australian Teens Using Social Networking SitesSource: http://newmediaresearch.educ.monash.edu.au/moodle/pluginfile.php/2117/mod_label/intro/SNSandRisks_REPORT.pdf
  • 9. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  • 10. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  • 11. USA Teens Onlinehttp://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf
  • 12. Video in Australia
  • 13. Find Out Where They Arewww.facebook.com/ads/create
  • 14. Find Out Where They Arehttp://twitter.com/#!/search-advanced
  • 15. Find Out Where They Are www.google.com/trends www.google.com - blogs
  • 16. Find Out Where They AreOther ways…..1. Ask your audience what they use2. Do a quick survey3. See what your competitors are using
  • 17. Find Out Where They Are
  • 18. Tip 1. What do you enjoy using?
  • 19. Tip 2. Choose your weapon
  • 20. Tip 3. Be Consistent
  • 21. Tip 4. Have a conversation
  • 22. Tip 5. Have fun!
  • 23. Tip 6. Social media takes time...
  • 24. Tip 7. Add Value
  • 25. Tip 8. Be real
  • 26. Tip 9. Promote yourself
  • 27. Tip 10. Interact
  • 28. You Should know that Social Media is….- HARD WORK- PART OF MARKETING- NOT A SILVER BULLET- A WAY TO PROMOTE- SOMETHING THAT TAKES TIME
  • 29. Managing Negative Comments
  • 30. Managing Negative Comments - Keep on top of what people are saying - Respond quickly to any comments - Take people offline as soon as you can - Don’t have an account that isn’t monitored
  • 31. Watch…. www.google.com/alerts www.socialmention.com
  • 32. ®
  • 33. Facebook Page Tips- Set up a page NOT a personal profile or a group- Know WHY you have a page- Work out why people should interact with you- Put up engaging content- Have a simple eye catching cover image- Add content regularly- Promote your page in other marketing both on and off line- Respond to comments- Add applications to make the page more interesting- Check your page insights- Go for quality not quantity
  • 34. ®
  • 35. Twitter Tips- Decide on the purpose of your account- Work out why people should interact with you- Put up short engaging content- Add your profile information- Add content regularly – min of 5 tweets a day- Promote your twitter account in your marketing both on and offline- Respond to mentions- Talk to people- Retweet- Share interesting content
  • 36. YouTube Tips- Give Your Channel a name- Fill in a description & keywords for every video uploaded- Check for comments & respond- Favourite other videos- Use playlists to make videos easier to find- Regularly upload videos- Promote your channel in other marketing both on and off line- Comment on other videos- Better to get content up than have it perfect- Don’t be too promotional- Shorter is better
  • 37. Questionshttp://au.linkedin.com/in/LaraSolomonwww.Facebook.com/SocialRabbitwww.Twitter.com/LaRoo www.YouTube.com/TheSocialRabbit www.SocialRabbit.net

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