From Mocks to Rabbits & more…….
Who is Lara Solomon?       • Owner of the Mocks brand          www.MyMocks.com       • Author of Brand New Day – The Highs...
1. The Mocks Journey2. Your online reputation
The Range
www.MyMocks.comwww.Facebook.com/MyMocks become a fan!
The Mocks Story
Born January 2010
What would You find on Google?
Who is Looking?•   Potential clients looking for more information•   Potential employers trying to find out about you•   P...
Where are People looking?Recruiters and HR professionals use online tools as a background check -• Search engines: 78%• So...
Get On Social Networks                          34% of hiring managers who screened job                          candidate...
What is LinkedIn?•   Professional social network with 120 million members•   2m in Australia•   An online network to build...
Why use LinkedIn?  Brand = Your name & your reputation  Revenue = Your salary  USP = Your skills & experience  Business Li...
Why use LinkedIn?-   Build relationships-   Make new connections-   Grow your business-   Find out informationWHAT IS YOUR...
Your    LinkedIn Profile       FILL IT IN!
Your Professional Headline                    This is what shows up under                    your name.                   ...
Your   LinkedIn Profile
Your   LinkedIn Profile
Connect with PeopleMake it personal– start building the relationshipfrom day 1
Recommendations             1) Give recommendations             2) If you have worked with                someone ask for ...
Groups – JoinThere are literally55000+ groups,search for whatinterests you
Groups – Interact
Answers – Answering Questions               Why bother?               - Credibility               - Be seen (each time you...
Answers – Asking a Question                              Use them for:                              - Research for        ...
www.SocialRabbit.nethttp://au.linkedin.com/in/larasolomonwww.Facebook.com/SocialRabbitwww.Twitter.com/LaRoo               ...
Mocks to Rabbits
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Mocks to Rabbits

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Mocks to Rabbits

  1. 1. From Mocks to Rabbits & more…….
  2. 2. Who is Lara Solomon? • Owner of the Mocks brand www.MyMocks.com • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Big Foot at Steps Online Facebook Training www.StepsLearning.com • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au, www.Socialnomics.net, www.Flyingsolo.com.au
  3. 3. 1. The Mocks Journey2. Your online reputation
  4. 4. The Range
  5. 5. www.MyMocks.comwww.Facebook.com/MyMocks become a fan!
  6. 6. The Mocks Story
  7. 7. Born January 2010
  8. 8. What would You find on Google?
  9. 9. Who is Looking?• Potential clients looking for more information• Potential employers trying to find out about you• Potential suppliers looking for information on you• Recruitment agencies making checks• Media outlets searching for background information on you FACT: 70 percent of HR workers admitted to rejecting a candidate because of his or her Internet use. Source: http://studentbranding.com/employers-will-check-your-online-identity/
  10. 10. Where are People looking?Recruiters and HR professionals use online tools as a background check -• Search engines: 78%• Social networking sites: 63%• Photo and video sharing sites: 59%• Professional and business networking sites: 57%• Personal Web sites: 48%• Blogs: 46%• News sharing sites (Twitter): 41%• Online forums and communities: 34%• Virtual world sites: 32%• Web sites that aggregate personal information: 32%• Online gaming sites: 27%• Professional background checking services: 27%• Classifieds and auction sites: 25%• None of these: 2% Source: http://studentbranding.com/employers-will-check-your-online-identity/
  11. 11. Get On Social Networks 34% of hiring managers who screened job candidates via social networking profiles, reported they found content that caused them to dismiss the candidate from consideration Social networking profiles gave some job seekers an edge over the competition24% of hiring managers who researched job candidates via socialnetworking sites said they found content that helped to solidify theirdecision to hire the candidate Source: http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx?r=1
  12. 12. What is LinkedIn?• Professional social network with 120 million members• 2m in Australia• An online network to build your reputation• A place to find a job• A place to find staff• A place to do research• A place to find answers• A place to promote events
  13. 13. Why use LinkedIn? Brand = Your name & your reputation Revenue = Your salary USP = Your skills & experience Business Listing = Your online profile R&D, sales & marketing departments = Your network
  14. 14. Why use LinkedIn?- Build relationships- Make new connections- Grow your business- Find out informationWHAT IS YOUR REASON?You need to decide…..You need a purpose, this helps you to focuse.g. Lara’s purpose of using LI is to build her network andrelationships within it and position herself as an expert in thesocial media & SME space.You don’t want to use this as another TIME WASTER you needto be productive!
  15. 15. Your LinkedIn Profile FILL IT IN!
  16. 16. Your Professional Headline This is what shows up under your name. Use it to tell people HOW you can help them
  17. 17. Your LinkedIn Profile
  18. 18. Your LinkedIn Profile
  19. 19. Connect with PeopleMake it personal– start building the relationshipfrom day 1
  20. 20. Recommendations 1) Give recommendations 2) If you have worked with someone ask for a recommendation 3) DO NOT ask people who you haven’t worked with or met!!! You get to approve all recommendations before they go on your profile 
  21. 21. Groups – JoinThere are literally55000+ groups,search for whatinterests you
  22. 22. Groups – Interact
  23. 23. Answers – Answering Questions Why bother? - Credibility - Be seen (each time you answer a question it appears in the updates feed) - Interact with people - Add value - Contribute - Get ‘best answers’
  24. 24. Answers – Asking a Question Use them for: - Research for presentations, proposals etc. - Market information - New ideas - Bounce ideas - Get opinions - Interact - A way to be seen
  25. 25. www.SocialRabbit.nethttp://au.linkedin.com/in/larasolomonwww.Facebook.com/SocialRabbitwww.Twitter.com/LaRoo 26
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