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How & Why to engage Australian's on social media
 

How & Why to engage Australian's on social media

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An overview on Australian internet usage. Description of social media, and how it can be used in business with examples from Facebook, LinkedIn, Twitter, YouTube and blogs

An overview on Australian internet usage. Description of social media, and how it can be used in business with examples from Facebook, LinkedIn, Twitter, YouTube and blogs

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    How & Why to engage Australian's on social media How & Why to engage Australian's on social media Presentation Transcript

    • How To Engage Your Customers Through Social Media
    • Who is Lara Solomon?
      • Owner of the Mocks brand
      www.MyMocks.com
      • Author of Brand New Day – The Highs & Lows of Starting a Small Business
      www.BrandNewDay.com.au
      • Chief Rabbit at Social Rabbit
      www.SocialRabbit.net
      • BigFoot at Steps – online social media training www.StepsLearning.com
      • Winner of Telstra NSW Micro Business Award 2008
      • Finalist in Telstra Young Businesswoman Award in 2005 and 2008
      • Blogger for www.SmartCompany.com.au
      These are Mocks – sock covers for mobile phones
    • TODAY
      • The state of the Australian Internet
      • What social media is
      • Who is using social media
      • How you can use it to engage customers
    • How Much Time Does Australia Spend online?
      Source: Comscore State of the Australian Internet 2010
    • What Are Australians Looking at Online?
      Source: Comscore State of the Australian Internet 2010
    • Where is Time Spent?
      Source: Comscore State of the Australian Internet 2010
    • Let’s Watch a Video
    • What is Social Media?
    • Top 20 Social Networking Sites in the world….
      Source: Wikipedia.com Jan 2010
    • Top Social Networks in Australia
      Source: Comscore State of the Australian Internet 2010
    • Age of users on social networking sites
      Source date: 16/2/10
    • Most Popular Australian Websites…..
      Source: Comscore State of the Australian Internet 2010
    • Social Media is used as a source of information
    • ®
    • Why have a Facebook Page?
      • 667 million+ people using it
      • 9 million in Australia
      • 300+ million people on it daily
      • People spend on average 55 minutes a day on Facebook
      Benefits
      To communicate with customers
      Position yourself/business as an expert
      Grow a community
      Brand Awareness
      Engage with your audience
      Listen to your audience
      Drive people to your website
      Build relationships with your customers
      Increase likelihood to purchase
      Page appears in online searches
      To get feedback on products/services
      To tell customers about new products & services
      Demographic stats on people who like your page
    • A Facebook Page
    • Position Your Business as an Expert
    • Engage with Your Audience
    • Listen to Your Audience
      Love negative comments!
      Consumers saying that they haven’t received their Mocks
    • Stats on Fans
    • ®
    • Why use Twitter
      200 million registered users (February 2011)
      2.5 million Australian registered users
      1 Billion Tweets are sent A WEEK!
      500,000 new users sign up A DAY!
      Benefits….
      Drive people to your website/blog
      Communicate with customers
      Position yourself/business as thought leader in an area
      Rapidly respond to customer queries/needs/complaints
      Poll and get feedback
      Engage with your audience
      Grow a Community
      Market research
      Appears in online searches
      Networking
    • Twitter Usage
      March 2010 statistics
    • Twitter Usage
      March 2010 statistics
    • Some Tweeters…
    • Use Twitter For Research
    • Customer Care
      25% [of customers we help via Twitter] come back and say 'thank you' afterwards says AT&T's Customer Service Social Media Director, Molly DeMaagdsource: www.businessinsider.com
    • Why Bother with a Blog?
      • 51% of Internet users read a blog at least monthly and over 60% by 2014 (Technorati)
      • Companies with a business blog attract 55% more website visitors than non-blogging companies (HubSpot)
      • More than 43% of U.S. companies will market via a blog by 2012, up from 34% in 2010 (eMarketer)
    • Blogging drives sales
    • Blogging at Indium
      Blogging really engages the team internally as well as customer
      Indium got a 83% increase in online lead generation through blogging!!!
      Indium is a registered developer, manufacturer, and supplier of specialty alloys, solders, and thermal interface materials
    • What is LinkedIn?
      Professional networking site
      100 million users globally
      1.2 million in Australia
      Benefits
      Profile appears in online searches
      Communicate with other people in your field
      Promote yourself/business as an expert
      Research into companies, jobs, ideas
      Networking
      Events listing
      Answer questions to be seen as an expert
      Generate leads
      Ask questions of your peers
      Find a new role
    • Who’s on LinkedIn?
      1.2m Australians
    • Who’s on LinkedIn?
    • What is happening on LinkedIn?
      Source: http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx
    • Who’s on LinkedIn?
    • Personal Profile
    • Company Profile
    • Online Video
      Source: Comscore State of the Australian Internet 2010
    • Cisco Do a Great Job
      http://www.youtube.com/watch?v=5T6Mw8hsHRg
    • Why YouTube?
    • Why YouTube?
      People want to be entertained!
    • Social Rabbit can help you with….
      • Social media strategies
      • Social media training
      • Social media implementation
      STEPS – Online Facebook training software
      www.StepsLearning.com
      http://au.linkedin.com/in/LaraSolomon
      www.Facebook.com/SocialRabbit
      www.Twitter.com/LaRoo
      www.YouTube.com/user/TheSocialRabbit
      45