Who is Lara Solomon? • Owner of the Mocks brand www.MyMocks.com • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • BigFoot at Steps – online social media training www.StepsLearning.com • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au These are Mocks – sock covers for mobile phones
Facebook for Personal Use!Social Rabbit on Facebook – www.fb.com/socialrabbit
Today….- What to post on your Facebook page toget people talking to you and coming back- How to use the content to increase thenumber of likers on your page and buildyour business’ online reputation Social Rabbit on Facebook – www.fb.com/socialrabbit
Posting What to post?Social Rabbit on Facebook – www.fb.com/socialrabbit
How often do you Post on Your Facebook page? POLL Social Rabbit on Facebook – www.fb.com/socialrabbit
PostingWhat Makes a Good Post?- Relevant- Interesting- Engages- Enquiring/questioning- Entertaining- Easy to comment on by fans- Honest- Real- Insightful- Open- Involving Think about…. - What would you want to see on the page if you liked it? - What posts would you respond to? - What comments could people put to the post? 7
Mix Up Your Posts…Use text & attachments – NEVER JUST AN ATTACHMENT!What can you attach? Links to articles, eg www.ezinearticles.com Links to other websites Links to other tabs on your page Links to your website Links to a video eg www.youtube.com Photos Video Podcasts 9 Social Rabbit on Facebook – www.fb.com/socialrabbit
With Your Posts Are You?• Asking questions (easy ones?)• Giving relevant info?• Adding value to your visitors?• Doing what you promised visitors?• Posting regularly?• Adding links/photos/video to posts?• Regularly reviewing what has worked and what hasn’t?• Getting comments on your posts?• Being consistent with your posts?• Are your posts good quality?• Interesting?• Engaging? 10 Social Rabbit on Facebook – www.fb.com/socialrabbit
I want to try a Game How? 1) Write a text with your name and email address in it. 2) Type in this phone number 0403 891555 DON’T PRESS SEND YET!Win a copy of the ebook Ideas for your Facebook page for the fitness industry When I say go the first text through wins the copy….. Social Rabbit on Facebook – www.fb.com/socialrabbit
Responding to Posts & CommentsSocial Media is ALL about relationships!You MUST respond to any posts put on your page.You MUST respond to comments on your posts 12 Social Rabbit on Facebook – www.fb.com/socialrabbit
Your ReputationWhat you say on your Facebook page is a direct reflection onyour business, that includes:• Spelling mistakes Michelle Bridge’s 12 week Body• Typos Transformation page – not a single response• Wrong information• Being mean• Not replying Great work from SMAI 13
Your ReputationHow would you feel? 14 Social Rabbit on Facebook – www.fb.com/socialrabbit
Using Content to Build Your ReputationWhy do you have a page?What do people get from your page? Are you delivering it? 15 Social Rabbit on Facebook – www.fb.com/socialrabbit
Why Content Builds Your Business Reputation• People see you demonstrating your expertise• What you provide is helpful• You walk the talk in terms of doing as you say• You are generous with your time/advice/information = people thinkWOW if they give that away for free imagine how great the paid stuff is!• People send their friends to your business• It keeps your business top of mind with your audience, so that whenthey need you they will come back to you 16 Social Rabbit on Facebook – www.fb.com/socialrabbit
Special Offers for Webinar AttendeesFree Social Media ChecklistWhen you sign up to the fortnightly Social Rabbit newsletter atwww.SocialRabbit.netSave 25% on StepsSteps is an online Facebook training program that covers everything you need tohave an awesome Facebook page. Normally $147 now $110Use code FIT25 at www.stepslearning.com before April 15th 2011Ideas for Your Facebook Page ebookOnly $10 get lots of ideas for your business – over 22 industries to choose fromwww.socialrabbit.net/shop/ideas-for-your-facebook-pageBuy Lara’s Book in April for only $23.95 (inc postage) & get 2 FREE Mocks (worth$20)www.socialrabbit.net/shop/brand-new-dayThe Mocks will be Brand New Day & a rainbow Teddy, unlessrequested otherwise Social Rabbit on Facebook – www.fb.com/socialrabbit
Thanks for being part of today’s webinar. We would really appreciate your feedback, so please complete the exit survey, any thoughts would be great. We have a full year of webinars ahead: FREE Industry Specific - $25 MBPT - $2510th May - Top 11 Website Mistakes and How to Avoid 28th April - Selling In A Tough Economy 6th May - Accounting 101 for Small Business OwnersThem 31st May - Managing Your Business By The Numbers 3rd June - Package, Price and Present!14th June - How to plan, resource and run your socialmedia program 28th June - The Lifeline To Our Business – Incoming 8th July - Smart Returns – Understanding the importance Calls! of cash-flow2th July - How to Build a Brand on a Budget 26th July - Guerrilla Marketing That Works 5th August - Maximising the Media For Your Business &9th August - Sales Success Principles to Creating and BrandKeeping Customers for Life 30th Aug - Powerful Promotions For The Borderline Bunch 2nd September - 7 ways to connect with complete23rd Sept – Google Analytics Gold; Fast Track to the Data strangers (i.e. potential clients) on the gym floorthat Matters 27th Sept - Selecting Your Ultimate Team of Professionals 7th October - What is your disaster recover plan?11th Oct – Better Business Program 25 October - Shhhh . . . 9 Secrets to Grow Your Business 4th November - Putting the PERSONAL into Personal8th Nov – The Benefits of Using a VA in your Business Training Don’t worry if you missed any, they are recorded, so just go back and register and you can listen to the recordings.
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