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An overview of Facebook & LinkedIn for business

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An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

Published in: Business

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Transcript

  • 1. WISE July 2010
  • 2. Who is Lara Solomon?
    • Owner of the Mocks brand
    www.MyMocks.com
    • Author of Brand New Day – The Highs & Lows of Starting a Small Business
    www.BrandNewDay.com.au
    • Chief Rabbit at Social Rabbit
    www.SocialRabbit.net
    • Winner of Telstra NSW Micro Business Award 2008
    • 3. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
    • 4. Blogger for www.SmartCompany.com.au
    These are Mocks – sock covers for mobile phones
    2
    www.SocialRabbit.net
  • 5. What we will cover in 25 mins!!
    • Facebook
    • 6. Why use it
    • 7. How you can use it in your business
    • 8. LinkedIn
    • 9. Why use it
    • 10. How to use it
  • ®
  • 11. Types of Facebook Accounts - Profile
  • 12. Types of Facebook Accounts - Page
  • 13. Why have a page?
    To promote your product /service/business
    To increase brand awareness
    To reach people globally
    To increase the number of people you reach
    To increase sales
    To tell customers about new products/services
    To get feedback on products/services
    To create a community for your business/brand
    To engage your customers
    To increase purchase intent
    To build a relationship with your audience
    To make your customers feel loved!
  • 14. Fan Pages express individuality
  • 15. Page appears in online search
  • 16. Blogs feed onto the Page
  • 17. Page updates appear in news feeds of fans
  • 18. Position yourself as an expert
  • 19. Promote Events
  • 20. Grow A Community
    Consumers answering each others questions
  • 21. Engage with Your Audience
    Mocks video comp
  • 22. Listen to Your Audience
    Love negative comments!
    Consumers saying that they haven’t received their Mocks
  • 23. Stats on Fans
  • 24. Applications
    18,318 fans at 6/3/10
    36,893 fans at 12/7/10
  • 25. React in real time
    Started on Feb 3, Fans on Feb 10th = 2322
  • 26.
  • 27. What is LinkedIn?
    • Professional social network with 70 million members
    • 28. 1.2m in Australia
    • 29. Average age of 37 years old
    • 30. Average income of $108,000
    • 31. An online network to build your reputation
    • 32. A place to find a job
    • 33. A place to find staff
    • 34. A place to do research
    • 35. A place to find answers
    • 36. A place to promote events
  • Why use LinkedIn?
    Brand = Your name & your reputation
    Revenue = Your salary
    USP = Your skills & experience
    Business Listing = Your online profile
    R&D, sales & marketing departments = Your network
  • 37. Profile
  • 38. Company Profile
  • 39. Search Engine Results
  • 40. Link to your blog
  • 41. Communicate
  • 42. Promote yourself as an expert
  • 43. Research Resource
  • 44.
  • 45. Recruitment
  • 46. Get recommendations
  • 47. Networking Groups
  • 48. Networking
  • 49. www.SocialRabbit.net
    http://au.linkedin.com/in/larasolomon
    www.Facebook.com/SocialRabbit
    www.Twitter.com/SocialRabbit
    35