WISE July 2010<br />
Who is Lara Solomon?<br /><ul><li>  Owner of the Mocks brand</li></ul>www.MyMocks.com<br /><ul><li>  Author of Brand New D...
  Finalist in Telstra Young Businesswoman Award in 2005 and 2008
  Blogger for www.SmartCompany.com.au</li></ul>These are Mocks – sock covers for mobile phones<br />2<br />www.SocialRabbi...
What we will cover in 25 mins!!<br /><ul><li>Facebook
Why use it
How you can use it in your business
 LinkedIn
Why use it
How to use it</li></li></ul><li>®<br />
Types of Facebook Accounts - Profile<br />
Types of Facebook Accounts - Page<br />
Why have a page?<br />  To promote your product /service/business<br />  To increase brand awareness<br />  To reach peopl...
Fan Pages express individuality<br />
Page appears in online search<br />
Blogs feed onto the Page<br />
Page updates appear in news feeds of fans<br />
Position yourself as an expert<br />
Promote Events<br />
Grow A Community<br />Consumers answering each others questions<br />
Engage with Your Audience<br />Mocks video comp<br />
Listen to Your Audience<br />Love negative comments!<br />Consumers saying that they haven’t received their Mocks<br />
Stats on Fans<br />
Applications<br />18,318 fans at 6/3/10<br />36,893 fans at 12/7/10<br />
React in real time<br />Started on Feb 3, Fans on Feb 10th = 2322<br />
What is LinkedIn?<br /><ul><li>  Professional social network with 70 million members
  1.2m in Australia
  Average age of 37 years old
  Average income of $108,000
  An online network to build your reputation
  A place to find a job
  A place to find staff
  A place to do research
  A place to find answers
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An overview of Facebook & LinkedIn for business

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An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

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An overview of Facebook & LinkedIn for business

  1. 1. WISE July 2010<br />
  2. 2. Who is Lara Solomon?<br /><ul><li> Owner of the Mocks brand</li></ul>www.MyMocks.com<br /><ul><li> Author of Brand New Day – The Highs & Lows of Starting a Small Business</li></ul>www.BrandNewDay.com.au<br /><ul><li> Chief Rabbit at Social Rabbit</li></ul>www.SocialRabbit.net<br /><ul><li> Winner of Telstra NSW Micro Business Award 2008
  3. 3. Finalist in Telstra Young Businesswoman Award in 2005 and 2008
  4. 4. Blogger for www.SmartCompany.com.au</li></ul>These are Mocks – sock covers for mobile phones<br />2<br />www.SocialRabbit.net<br />
  5. 5. What we will cover in 25 mins!!<br /><ul><li>Facebook
  6. 6. Why use it
  7. 7. How you can use it in your business
  8. 8. LinkedIn
  9. 9. Why use it
  10. 10. How to use it</li></li></ul><li>®<br />
  11. 11. Types of Facebook Accounts - Profile<br />
  12. 12. Types of Facebook Accounts - Page<br />
  13. 13. Why have a page?<br /> To promote your product /service/business<br /> To increase brand awareness<br /> To reach people globally<br /> To increase the number of people you reach<br /> To increase sales<br /> To tell customers about new products/services<br /> To get feedback on products/services<br /> To create a community for your business/brand<br /> To engage your customers<br /> To increase purchase intent<br /> To build a relationship with your audience<br /> To make your customers feel loved!<br />
  14. 14. Fan Pages express individuality<br />
  15. 15. Page appears in online search<br />
  16. 16. Blogs feed onto the Page<br />
  17. 17. Page updates appear in news feeds of fans<br />
  18. 18. Position yourself as an expert<br />
  19. 19. Promote Events<br />
  20. 20. Grow A Community<br />Consumers answering each others questions<br />
  21. 21. Engage with Your Audience<br />Mocks video comp<br />
  22. 22. Listen to Your Audience<br />Love negative comments!<br />Consumers saying that they haven’t received their Mocks<br />
  23. 23. Stats on Fans<br />
  24. 24. Applications<br />18,318 fans at 6/3/10<br />36,893 fans at 12/7/10<br />
  25. 25. React in real time<br />Started on Feb 3, Fans on Feb 10th = 2322<br />
  26. 26.
  27. 27. What is LinkedIn?<br /><ul><li> Professional social network with 70 million members
  28. 28. 1.2m in Australia
  29. 29. Average age of 37 years old
  30. 30. Average income of $108,000
  31. 31. An online network to build your reputation
  32. 32. A place to find a job
  33. 33. A place to find staff
  34. 34. A place to do research
  35. 35. A place to find answers
  36. 36. A place to promote events</li></li></ul><li>Why use LinkedIn?<br />Brand = Your name & your reputation<br />Revenue = Your salary<br />USP = Your skills & experience<br />Business Listing = Your online profile<br />R&D, sales & marketing departments = Your network<br />
  37. 37. Profile<br />
  38. 38. Company Profile<br />
  39. 39. Search Engine Results<br />
  40. 40. Link to your blog<br />
  41. 41. Communicate<br />
  42. 42. Promote yourself as an expert<br />
  43. 43. Research Resource<br />
  44. 44.
  45. 45. Recruitment<br />
  46. 46. Get recommendations<br />
  47. 47. Networking Groups<br />
  48. 48. Networking<br />
  49. 49. www.SocialRabbit.net<br />http://au.linkedin.com/in/larasolomon<br />www.Facebook.com/SocialRabbit<br />www.Twitter.com/SocialRabbit<br />35<br />

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