An overview of Facebook & LinkedIn for business
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An overview of Facebook & LinkedIn for business

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An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

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    An overview of Facebook & LinkedIn for business An overview of Facebook & LinkedIn for business Presentation Transcript

    • WISE July 2010
    • Who is Lara Solomon?
      • Owner of the Mocks brand
      www.MyMocks.com
      • Author of Brand New Day – The Highs & Lows of Starting a Small Business
      www.BrandNewDay.com.au
      • Chief Rabbit at Social Rabbit
      www.SocialRabbit.net
      • Winner of Telstra NSW Micro Business Award 2008
      • Finalist in Telstra Young Businesswoman Award in 2005 and 2008
      • Blogger for www.SmartCompany.com.au
      These are Mocks – sock covers for mobile phones
      2
      www.SocialRabbit.net
    • What we will cover in 25 mins!!
      • Facebook
      • Why use it
      • How you can use it in your business
      • LinkedIn
      • Why use it
      • How to use it
    • ®
    • Types of Facebook Accounts - Profile
    • Types of Facebook Accounts - Page
    • Why have a page?
      To promote your product /service/business
      To increase brand awareness
      To reach people globally
      To increase the number of people you reach
      To increase sales
      To tell customers about new products/services
      To get feedback on products/services
      To create a community for your business/brand
      To engage your customers
      To increase purchase intent
      To build a relationship with your audience
      To make your customers feel loved!
    • Fan Pages express individuality
    • Page appears in online search
    • Blogs feed onto the Page
    • Page updates appear in news feeds of fans
    • Position yourself as an expert
    • Promote Events
    • Grow A Community
      Consumers answering each others questions
    • Engage with Your Audience
      Mocks video comp
    • Listen to Your Audience
      Love negative comments!
      Consumers saying that they haven’t received their Mocks
    • Stats on Fans
    • Applications
      18,318 fans at 6/3/10
      36,893 fans at 12/7/10
    • React in real time
      Started on Feb 3, Fans on Feb 10th = 2322
    • What is LinkedIn?
      • Professional social network with 70 million members
      • 1.2m in Australia
      • Average age of 37 years old
      • Average income of $108,000
      • An online network to build your reputation
      • A place to find a job
      • A place to find staff
      • A place to do research
      • A place to find answers
      • A place to promote events
    • Why use LinkedIn?
      Brand = Your name & your reputation
      Revenue = Your salary
      USP = Your skills & experience
      Business Listing = Your online profile
      R&D, sales & marketing departments = Your network
    • Profile
    • Company Profile
    • Search Engine Results
    • Link to your blog
    • Communicate
    • Promote yourself as an expert
    • Research Resource
    • Recruitment
    • Get recommendations
    • Networking Groups
    • Networking
    • www.SocialRabbit.net
      http://au.linkedin.com/in/larasolomon
      www.Facebook.com/SocialRabbit
      www.Twitter.com/SocialRabbit
      35