Marketing and social media 2011 ppt
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Transcript

  • 1. Strategy of survival
    • Social media, the cloud and you
  • 2. Running blind
    • we just did it
    • it kind of grew
    • some firesoul got it started
  • 3. into the wall
    • patchwork
    • lack of direction
    • no planning
    • no way to measure success
  • 4. Patchwork
    • We added on to what was already there
    • We built with the tools that we had
  • 5. Lack of direction
    • We added things by chance
    • We just went into production
  • 6. No planning
    • We did not really plan this
    • We have a strategy, but social media is not part of it
  • 7. No way to measure success
    • We do not have statistics of usage
    • We have no targets set
    • We do not follow up
  • 8. Turnaround
    • Invest, and be ready to maintain
    • Create measurable goals/steps
    • Include all in the process
    • Hurry slowly, build to last
  • 9. What’s up?
    • Plan it like any other process of change
    • Identify the new aspects
    • Build on your terms
    • Understand and use the strengths
  • 10. 3Cs
    • Content is king
    • Consumer is king
    • Community is king
  • 11. And the winner is...
    • Community
    • User generated content
  • 12. Trust
    • Dare trust yourself
    • Dare trust others
    • Trust your audience
  • 13. Creative Flow
    • Give more - get more
    • Dare be creative
    • Think outside the box
  • 14. Shared joy
    • Dare to be open- dare to share
    • Think ahead, think big
  • 15. Willpower
    • Think big, but act fast
    • See through the eyes of others
  • 16. Create
    • video
    • blog
    • facebook-comments
    • photo
  • 17. Honesty
    • Avoid false marketing
    • Do it yourself - do it again
  • 18. The Rules
    • Know yourself
    • Know your audience
  • 19. Recipe
    • Visibility
    • Memory glue
    • Relation
  • 20. Spices
    • Humour
    • Self-irony
    • Use of stiles
    • The Devils’ advocate
    • Obnoxious behaviour
  • 21. Who am I?
    • Where do i come from?
    • How do I think?
    • What do i want?
    • What do i have to offer?
  • 22. Who are you?
    • What do you want?
    • What do you need?
  • 23. Social media?
    • There is a me
    • There is a you
    • There is an us
  • 24. The Cloud
    • Facebook
    • Google
    • Ning
    • Bambuser
    • Pearltrees
    • Youtube