The worst thing a designer can hear is:“Just do whatever you want.”
More General = Less Focus More Focused = Clearer Target
Understanding the businessproblems will lead you to the right questions.
Is it better to brainstorm alone or in groups?
Photo Credit: Outcast by Momo=] on Flickr (All Rights Reserved) - http://www.flickr.com/photos/momodoodlez/4434403976/ Photo Credit: Apples 01 by tanzia45 on Flickr (CC license share & remix) - http://www.flickr.com/photos/26816214@N07/4599778421/
Solo 1. Exhaust all options 2. Sketch or Draw 3. Avoid disruptions 4. Keep a journal 5. Do what works for you It’s easier to sketch a comp or wireframe instead of just writing it. Don’t hold back. Photo Credit : Sketch Journal, May 27, 2007 | New York City by ldandersenon Flickr (CC license to share & remix) - http://www.flickr.com/photos/ldandersen/520023909/
In Groups 1. Set a time limit 2. Keep groups small 3. Stay on track 4. Give everyone a chance 5. Don’t criticize It’s important to keep a positive attitude and not kill any ideas yet. You don’t know where they will lead. Photo Credit: eBeam Interactive Whiteboard by eBeam on Flickr (CC license to share or remix) http://www.flickr.com/photos/ebeam/2588228465/
Present your Challenge: Ideate a viral campaign or website concept for the SuperSoft Toilet Paper Brand. Based on…
… An EMPTY ROLL Photo Credit: Oh Shit!!!!! by aimelieon Flickr (all rights reserved) - http://www.flickr.com/photos/aimelier/2297055020/ Photo Credit: Mission 24 – Empty by Jessica Hime on Flickr (CC license share) - http://www.flickr.com/photos/jessia-hime/3031248108/
Ready, Set, Ideate! Slightly refine and simplify the idea from box A. (pass to the right) Write a completely outlandish, off-the wall idea. (pass to the right) Slightly refine and simplify the idea from box C. Slightly refine and simplify the idea from box B. (pass to the right)
Clustering Start with a central word and then write related words around it. One word may lead to another. Next draw lines connecting the words revealing patterns.
Scamper Scamper is an acronym for a set of questions that forces you to come up with new ideas. These may be questions that would not have normally been asked.
Scamper S substituteC combineA adaptM modifyP put to other usesE eliminateR rearrange or reverse
Morphological synthesis (grid of extremes) It forces you to explore the outside boundaries of things. Flip back and forth between the extremes until something interesting comes out of it.
Morphological synthesis 1. Define the brainstorm problem2. Choose 2 parameters3. Create a grid 4. Fill out the sub-parameters4. Identify the possible combinations5. Eliminate the impossible or undesirable6. Choose your favorite options.
Problem: How can we make a digital execution for a toilet paper company based on an empty toilet paper roll?The 2 Parameters I chose are: Execution + Creative Elements