Bootstrap Marketing for Startups - JCI Dublin - 8th of March 2014 - Guinness Enterprise Center

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How can early stage startups make the most of pay-per-click advertising without a budget. Using Google AdWords effectively for market research and to promote a new mobile app.

How can early stage startups make the most of pay-per-click advertising without a budget. Using Google AdWords effectively for market research and to promote a new mobile app.

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  • 1. Bootstrap Marketing for Startups March 8th JCI Dublin Guiness Enterprise Center
  • 2. KEYWORDS AD TEXTS Bootstrap Marketing for Startups LANDING PAGES @StartDubUp
  • 3. Bootstrap Marketing for Startups @StartDubUp
  • 4. Think Different. Bootstrap Marketing for Startups @StartDubUp
  • 5. Don’t start a bidding war against big companies Bootstrap Marketing for Startups @StartDubUp
  • 6. It takes time and effort to prove to Google you are real. Bootstrap Marketing for Startups @StartDubUp
  • 7. Let’s think different. Bootstrap Marketing for Startups @StartDubUp
  • 8. Value for Money Golly, I could reach out to 1.6m people for just Cost Per Thousand CPM (£)£25? £100 will give us TV ads 10,50 10,500 impressions Search Ads 3,5 28,500 impressions Display Ads 1,5 66,500 impressions Mobile Ads 0.06 1,6 m impressions Bootstrap Marketing for Startups @StartDubUp
  • 9. Step 1. Test Product Validity Idea A: Photo Frame Idea B: Video Chat Idea C: Home Screen 0.18% CTR 0.39% CTR 0.60% CTR Budget £25 Bootstrap Marketing for Startups @StartDubUp
  • 10. Step 2. Pay Attention to Emails Budget £-90 Bootstrap Marketing for Startups @StartDubUp
  • 11. Step 3. Test Market Potential Budget £100 Bootstrap Marketing for Startups @StartDubUp
  • 12. 4. Step Test Ad Copy 2.97% CTR Bootstrap Marketing for Startups 2.67% CTR 1.48% CTR @StartDubUp
  • 13. £25 can go a long way... -£75 AdWords Coupon £25 Idea validation £-90 AdWords Emails £100 Market Potential Testing £65 Ad Copy Testing £25 Total Spend Bootstrap Marketing for Startups Highlights: ● Showed product to over 1.2M people. ● Got over 10k market research responses. ● Found out where our biggest market potential is. ● Learned what people like about our app. @StartDubUp
  • 14. Bootstrap Marketing for Startups @StartDubUp